本文選題：食品制造業(yè) + 企業(yè)公民行為�。� 參考：《武漢理工大學(xué)》2013年碩士論文

【摘要】：2008年“三鹿”奶粉三聚氰胺事件的爆發(fā),引發(fā)了社會(huì)公眾對(duì)我國食品制造業(yè)產(chǎn)品安全危機(jī)的深入思考。當(dāng)前,我國食品制造業(yè)產(chǎn)品質(zhì)量安全存在非常大的問題,先有2003年的安徽阜陽奶粉事件,后有2008年的“三鹿”奶粉事件,再有2011年雙匯“瘦肉精”事件和臺(tái)灣塑化劑事件,以及層出不窮的地溝油、毒大米、死豬肉等食品質(zhì)量安全問題。同時(shí),由于我國食品安全事件的接連爆出,嚴(yán)重影響我國食品制造業(yè)的企業(yè)和產(chǎn)品形象,也使得國內(nèi)消費(fèi)者對(duì)我國食品制造業(yè)的產(chǎn)品失去了信心,轉(zhuǎn)而將消費(fèi)投到國外市場,如目前國內(nèi)嬰幼兒奶粉75%消費(fèi)量來自于歐美,占新西蘭奶粉總出口量的90%,這些都對(duì)我國食品制造企業(yè)的生存、發(fā)展及國際化競爭造成了嚴(yán)重影響。因此,我國食品制造企業(yè)應(yīng)加強(qiáng)對(duì)企業(yè)公民行為的重視和投入,以此來重塑企業(yè)和產(chǎn)品形象,實(shí)現(xiàn)市場突圍,取得市場競爭力的提升。 本論文通過對(duì)國內(nèi)外有關(guān)企業(yè)社會(huì)責(zé)任理論、企業(yè)慈善理論、企業(yè)公民行為理論、企業(yè)競爭力理論的歸納和梳理,以理論和實(shí)證相結(jié)合的手段進(jìn)行研究和分析。首先,從理論上提出了企業(yè)公民行為競爭力的觀點(diǎn),并對(duì)其內(nèi)涵、意義、作用和作用對(duì)象進(jìn)行了詳細(xì)論述。其次,從實(shí)證的角度,分別從企業(yè)公民經(jīng)濟(jì)行為、企業(yè)公民法律行為、企業(yè)公民道德行為、企業(yè)財(cái)務(wù)績效、企業(yè)市場影響力這五個(gè)維度對(duì)企業(yè)公民行為競爭力進(jìn)行觀測和衡量,借助結(jié)構(gòu)方程模型,提出并論證了企業(yè)公民行為對(duì)企業(yè)競爭力具有正向影響作用。最后,利用實(shí)證分析結(jié)論提出了我國食品制造業(yè)企業(yè)公民行為競爭力提升的對(duì)策和建議。 本文以758個(gè)有效樣本數(shù)據(jù)為依據(jù),通過實(shí)證分析論證了：企業(yè)公民經(jīng)濟(jì)行為對(duì)企業(yè)財(cái)務(wù)績效具有正向影響；企業(yè)公民法律行為對(duì)企業(yè)財(cái)務(wù)績效具有正向影響；企業(yè)公民法律行為對(duì)企業(yè)市場影響力具有正向影響；企業(yè)公民道德行為對(duì)企業(yè)財(cái)務(wù)績效具有正向影響；企業(yè)公民道德行為對(duì)企業(yè)市場影響力具有正向影響�？傮w來說,食品制造業(yè)企業(yè)公民行為的踐行有利于提升企業(yè)競爭力,我國企業(yè)應(yīng)以企業(yè)公民行為的有效實(shí)行為手段,通過企業(yè)和產(chǎn)品形象的提升、市場影響力的增加、消費(fèi)者忠誠度和引導(dǎo)性的增強(qiáng),進(jìn)而實(shí)現(xiàn)企業(yè)市場競爭力的提升,甚至是國際競爭力的突破。
[Abstract]:The outbreak of "Sanlu" milk powder melamine incident in 2008 caused the public to think deeply about the food manufacturing product safety crisis in China. At present, there are very big problems in the quality and safety of food manufacturing products in our country. First, there were the incident of milk powder in Fuyang, Anhui Province in 2003, then the incident of "Sanlu" milk powder in 2008, and then the incident of "lean meat essence" in Shuanghui in 2011 and the incident of plasticizer in Taiwan. And incessant gutter oil, poisonous rice, dead pork and other food quality and safety issues. At the same time, as a result of the successive outbreak of food safety incidents in China, which seriously affected the enterprises and product image of the food manufacturing industry in our country, it also made domestic consumers lose confidence in the products of our food manufacturing industry and instead put their consumption into foreign markets. At present, 75% of domestic infant milk powder consumption comes from Europe and America, accounting for 90% of New Zealand's total milk powder export volume, which has a serious impact on the survival, development and international competition of Chinese food manufacturing enterprises. Therefore, food manufacturing enterprises in China should pay more attention to and invest in corporate citizenship behavior, so as to reshape the image of enterprises and products, achieve market breakthrough and enhance market competitiveness. This paper summarizes and combs the theories of corporate social responsibility, corporate philanthropy, corporate citizenship behavior and corporate competitiveness at home and abroad, and makes research and analysis by means of combining theory with demonstration. Firstly, the author puts forward the viewpoint of corporate civil behavior competitiveness theoretically, and discusses its connotation, significance, function and object in detail. Secondly, from the empirical point of view, from the corporate civil economic behavior, corporate civil legal behavior, corporate civic moral behavior, corporate financial performance, corporate market influence to observe and measure the competitiveness of corporate civil behavior. With the help of structural equation model, this paper puts forward and demonstrates the positive effect of corporate citizenship behavior on enterprise competitiveness. Finally, the author puts forward the countermeasures and suggestions to enhance the competitiveness of food manufacturing enterprises by empirical analysis. On the basis of 758 valid sample data, this paper proves that corporate citizen's economic behavior has positive influence on enterprise's financial performance, corporate citizen's legal behavior has positive influence on enterprise's financial performance, and enterprise's citizen's economic behavior has positive influence on enterprise's financial performance, and enterprise's citizen's legal behavior has positive influence on enterprise's financial performance. Corporate citizen legal behavior has positive influence on enterprise market influence; corporate citizen moral behavior has positive influence on enterprise financial performance; corporate citizen moral behavior has positive influence on enterprise market influence. In general, the practice of citizenship behavior in food manufacturing enterprises is conducive to enhancing the competitiveness of enterprises. Enterprises in China should take the effective implementation of corporate citizenship behavior as a means to enhance the image of enterprises and products and increase the market influence. The enhancement of consumer loyalty and guidance leads to the promotion of enterprise market competitiveness and even the breakthrough of international competitiveness.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.82

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 馮程;;樹立符合時(shí)代要求的“企業(yè)公民”意識(shí)[J];安徽文學(xué)(下半月);2008年04期

2 馬麗波;張健敏;呂云杰;;社會(huì)責(zé)任與家族企業(yè)生命周期[J];財(cái)經(jīng)問題研究;2009年03期

3 吳伯凡;;企業(yè)公民意識(shí)的覺醒[J];21世紀(jì)商業(yè)評(píng)論;2008年06期

4 陳維政,吳繼紅,任佩瑜;企業(yè)社會(huì)績效評(píng)價(jià)的利益相關(guān)者模式[J];中國工業(yè)經(jīng)濟(jì);2002年07期

5 金碚,胥和平,謝曉霞;中國工業(yè)國際競爭力報(bào)告[J];管理世界;1997年04期

6 屈曉華;企業(yè)社會(huì)責(zé)任演進(jìn)與企業(yè)良性行為反應(yīng)的互動(dòng)研究[J];管理現(xiàn)代化;2003年05期

7 顧佳君;李武武;;關(guān)于食品企業(yè)如何承擔(dān)社會(huì)責(zé)任的研究[J];黑龍江對(duì)外經(jīng)貿(mào);2009年04期

8 邵煒;;從“社會(huì)責(zé)任”到“企業(yè)公民”思維轉(zhuǎn)型[J];合作經(jīng)濟(jì)與科技;2008年01期

9 盧正文;劉春林;;從“股東至上”到“企業(yè)公民”:企業(yè)慈善觀研究述評(píng)[J];現(xiàn)代經(jīng)濟(jì)探討;2011年05期

10 溫素彬;薛恒新;;基于科學(xué)發(fā)展觀的企業(yè)三重績效評(píng)價(jià)模型[J];會(huì)計(jì)研究;2005年04期

相關(guān)博士學(xué)位論文 前1條

1 王曼;中國企業(yè)社會(huì)責(zé)任理論與系統(tǒng)研究[D];天津大學(xué);2008年

相關(guān)碩士學(xué)位論文 前1條

1 盧晶;由“三鹿奶粉”事件引發(fā)的對(duì)企業(yè)社會(huì)責(zé)任的思考[D];吉林大學(xué);2010年

，

本文編號(hào)：1919477