汽車(chē)延保市場(chǎng)商業(yè)模式
發(fā)布時(shí)間:2018-05-10 21:29
本文選題:延保 + 耐用消費(fèi)品; 參考:《中國(guó)金融》2014年10期
【摘要】:正汽車(chē)是一種支出較大的耐用消費(fèi)品,消費(fèi)者的期望使用年限較長(zhǎng)。國(guó)家最新的汽車(chē)"三包"規(guī)定加大了對(duì)消費(fèi)者權(quán)益的保護(hù)力度,但消費(fèi)者面臨的汽車(chē)故障風(fēng)險(xiǎn)依然很大。如何管理"三包"期之后的汽車(chē)故障風(fēng)險(xiǎn),成為一個(gè)重要問(wèn)題,而汽車(chē)延長(zhǎng)保修(以下簡(jiǎn)稱(chēng)"汽車(chē)延保")可以分散和轉(zhuǎn)移這種風(fēng)險(xiǎn)。中國(guó)汽車(chē)延保市場(chǎng)的現(xiàn)狀和主要問(wèn)題汽車(chē)延保在中國(guó)是一個(gè)新興事物,最初是作為一種促銷(xiāo)的手段由汽車(chē)廠商或汽車(chē)經(jīng)銷(xiāo)商提供。2008年左右,一些專(zhuān)業(yè)汽車(chē)延保公司的成立標(biāo)志著中國(guó)的汽車(chē)延保市場(chǎng)開(kāi)始向?qū)I(yè)化方向發(fā)展。
[Abstract]:Positive car is a kind of consumer durable goods with large expenditure, and the expected life of consumers is longer. The country's latest "three guarantees" regulations have increased the protection of consumers' rights and interests, but consumers still face a high risk of vehicle failure. How to manage the risk of automobile failure after the period of "three guarantees" has become an important problem, and the extended warranty (hereinafter referred to as "extended warranty") can disperse and transfer this risk. The current situation and main problems of China's Automobile extension Insurance Market Auto extension Insurance is a new thing in China, initially provided by automobile manufacturers or car dealers as a means of promotion. The establishment of some professional auto extension companies marks the beginning of the development of China's auto extension insurance market.
【作者單位】: 北京大學(xué)經(jīng)濟(jì)學(xué)院;
【分類(lèi)號(hào)】:F426.471;F842.6
,
本文編號(hào):1870979
本文鏈接:http://www.sikaile.net/guanlilunwen/shengchanguanlilunwen/1870979.html
最近更新
教材專(zhuān)著