本文選題：體外快速診斷 + 本地化　； 參考：《復旦大學》2013年碩士論文

【摘要】：隨著我國生產制造產業(yè)的飛速發(fā)展,我國“世界加工制造基地”的地位更顯突出,越來越多的跨國公司為了獲取更大的市場競爭優(yōu)勢以及降低生產加工的成本,將生產制造業(yè)務轉移到中國本土進行。就現狀而言,跨國公司在國際市場中競爭的核心已由傳統(tǒng)的技術、財力的競爭逐步轉變成為價值鏈、供應鏈的競爭,降低生產制造過程的成本已成必然。那么如何突破地域限制,充分利用供應鏈環(huán)境,借助本土物流的先天優(yōu)勢,實現跨國公司生產資源供應成本的降低就顯得特別重要了。本文以美國IMSH體外快速診斷公司為研究對象,自2005年將產品引入中國制造后,由于并未進入中國市場銷售,所以原材料的本地化采購進程實施相對緩慢。但是經歷了2008年的金融風暴,以及產品逐步進入中國市場,本地化采購箭在弦上,勢在必行。本地化采購對品牌的推廣,公司形象的建立大有裨益。本文共分為7個章節(jié)進行研究。首先闡述了本文研究的背景和研究的意義,并就國內外有關采購管理和本地化采購的研究文獻進行了整理概括；之后以供應鏈理論為基礎,對跨國企業(yè)供應商開發(fā)和管理的現狀和采購現狀進行了研究,特別是針對IMSH公司與供應鏈有關的組織機構進行了分析,并深入針對公司現行的采購策略進行了分析,指出可能存在的問題；在此基礎上,進一步分析了IMSH公司實施本地化采購的形勢分析,結合國內市場環(huán)境,以及IMSH公司所處行業(yè)的發(fā)展情況,從宏觀與微觀兩個方面對該公司實施本地化采購的形勢展開分析；最后提出了IMSH公司本地化采購策略及案例成果。本課題的研究,不但能夠有效補充供應鏈思想在本地化采購的應用理論；而且對于不斷促進跨國公司迎合本地社會文化,實現公司的經營全球化具有重要的現實意義。
[Abstract]:With the rapid development of China's manufacturing industry, the status of our "world processing and manufacturing base" is more prominent. More and more multinational companies are trying to gain more competitive advantages in the market and reduce the cost of production and processing. Transfer manufacturing operations to China. As far as the current situation is concerned, the core of multinational corporations' competition in the international market has gradually changed from traditional technology and financial competition to value chain, supply chain competition, and reducing the cost of manufacturing process has become inevitable. Therefore, how to break through the geographical constraints, make full use of the supply chain environment, with the help of the innate advantages of local logistics, it is particularly important to achieve the cost reduction of production resources supply of multinational companies. In this paper, IMSH in vitro rapid diagnosis company in the United States as the research object, since the product was introduced into China in 2005, because it did not enter the Chinese market, so the local procurement process of raw materials is relatively slow. But after the financial storm in 2008 and the products gradually entering the Chinese market, local procurement is imperative. Local procurement of brand promotion, the establishment of the company image is very helpful. This paper is divided into seven chapters. Firstly, the background and significance of this study are expounded, and the literature on procurement management and localization procurement at home and abroad are summarized, and then the supply chain theory is used as the basis. This paper studies the status quo of supplier development and management in multinational enterprises, especially the organization related to supply chain of IMSH Company, and deeply analyzes the current purchasing strategy of the company. On the basis of this, this paper further analyzes the situation of local purchasing in IMSH Company, combined with the domestic market environment, and the development of the industry in which IMSH Company is located. This paper analyzes the situation of localizing purchasing from macro and micro aspects, and finally puts forward local purchasing strategy and case results of IMSH Company. The research of this topic not only can effectively supplement the application theory of supply chain thought in local purchasing, but also has important practical significance to promote multinational corporations to cater to local social culture and realize the globalization of management.
【學位授予單位】：復旦大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F274;F416.72

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本文編號：1791687