本文選題：汽車維修服務中心 + 社區(qū)��； 參考：《華南理工大學》2013年碩士論文

【摘要】：隨著國民經濟的發(fā)展和人民生活水平的提高，汽車保有量逐年增加已成為目前及未來相當長一段時間的發(fā)展趨勢。伴隨汽車產業(yè)的逐步成熟，汽車產業(yè)價值鏈的重心已從汽車制造逐步轉移到汽車“后市場”服務環(huán)節(jié)。汽車市場的發(fā)展，除了各種品牌專修服務店發(fā)展迅速，眾多中小企業(yè)也如雨后春筍般透出蓬勃生機，，紛紛加入后市場服務行列。綜合我國汽車服務業(yè)目前的業(yè)態(tài)狀況，如何在競爭日益白熱化的態(tài)勢下保持企業(yè)盈利狀態(tài)；如何根據(jù)中國人居特點定制附合國情需要的汽車維修服務企業(yè)是當前市場要考慮的核心問題。 本文結合國內外汽車維修服務市場的發(fā)展狀況，對汽車維修業(yè)的發(fā)展趨勢進行分析；同時，結合我國經濟發(fā)展、城市化建設不斷推進的現(xiàn)狀來分析國內汽車維修服務中心社區(qū)經營模式的可行性，結合現(xiàn)有的連鎖經營理論和國外成功的連鎖經營經驗，分析了我國汽車維修服務中心對連鎖經營模式的選擇；參照零售業(yè)選址理論，對汽車維修服務中心連鎖經營分店的市場調查步驟和選址模型的建立進行了探究；根據(jù)汽車維修服務中心社區(qū)連鎖經營的特殊性，分析了汽車維修服務中心的開業(yè)準備、廠區(qū)布置和經營策略，并結合特許連鎖經營特色描繪出該經營模式的競爭戰(zhàn)略藍圖。 本文分為以下五個部分： 第一部分結合我國汽車后市場的發(fā)展現(xiàn)狀和社區(qū)經營特點分析了本文研究的背景及意義，并確定了本文研究的內容與框架；第二部分通過分析我國汽車后市場的發(fā)展歷程及特點，借鑒以美國、日本為代表的發(fā)達國家汽車后市場經營經驗，分析我國汽車后市場經營的走向；第三部分結合希臘學者道薩迪亞斯（C.A.Doxiadis）的“人類聚居學”理論和我國學者吳良鏞的《人居環(huán)境科學導論》分析國內汽車維修服務中心社區(qū)連鎖經營的可行性與連鎖經營模式的選擇；第四部分在現(xiàn)有的零售業(yè)選址理論基礎上，對汽車維修服務中心的社區(qū)化經營進行調研分析，進行選址模型建立的研究；第五部分結合汽車維修服務中心的社區(qū)化經營特點分析其在企業(yè)類型選擇、經營審批、廠區(qū)布置等方面的具體經營策略。 力求通過本文研究為國內汽車維修服務行業(yè)探索一條規(guī)范、經濟、便民、靈活，適合國內汽車維修服務企業(yè)進行可持續(xù)發(fā)展的經營之路。
[Abstract]:With the development of national economy and the improvement of people's living standard, the increasing of automobile ownership has become the trend of development for a long time in the future.With the gradual maturity of automobile industry, the center of value chain of automobile industry has been gradually transferred from automobile manufacturing to the service link of automobile "after market".The development of automobile market, in addition to the rapid development of various brand specialized service stores, many small and medium-sized enterprises have sprung up like bamboo shoots, have joined the ranks of post-market services.According to the current situation of automobile service industry in China, how to keep the profit state of enterprises in the situation of increasingly fierce competition;How to customize the automobile maintenance service enterprises according to the characteristics of human settlements in China is the core problem to be considered in the current market.In this paper, the development trend of automobile maintenance industry is analyzed according to the development situation of domestic and foreign automobile maintenance service market, and at the same time, combined with the economic development of our country,This paper analyzes the feasibility of the community management model of domestic automobile maintenance service center, combining the existing chain management theory and successful chain operation experience of foreign countries.This paper analyzes on the choice of chain operation mode by automobile maintenance service center in China, and probes into the steps of market investigation and the establishment of location model of chain store in automobile maintenance service center with reference to the theory of retail location.According to the particularity of community chain operation in automobile maintenance service center, this paper analyzes the opening preparation, plant layout and management strategy of automobile maintenance service center, and describes the competitive strategic blueprint of this management model according to the characteristics of franchise chain operation.This paper is divided into the following five parts:The first part analyzes the background and significance of this study, and determines the content and framework of this paper, combined with the development of the automobile market in China and the characteristics of community management.The second part analyzes the development course and characteristics of the automobile market in China, and analyzes the trend of the rear market management in our country by using the experience of the developed countries, such as the United States and Japan, for reference.The third part analyzes the feasibility and chain of community chain management of domestic automobile maintenance service center by combining the theory of "Human settlement Science" by Greek scholar C.A. Doxiadis and the introduction of "Science of Human settlement Environment" by Chinese scholar Wu Liangyong.The choice of business model;In the fourth part, on the basis of the existing retail location theory, the community management of automobile maintenance service center is investigated and analyzed, and the establishment of location model is studied.The fifth part analyzes the specific management strategies in the aspects of enterprise type selection, management approval, plant layout and so on, combined with the characteristics of community management of automobile maintenance service center.This paper tries to explore a standard, economical, convenient, flexible, suitable for domestic automobile maintenance service enterprises to carry on the sustainable development management road for the domestic automobile maintenance service industry.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.471

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