本文選題：二手車　切入點：經(jīng)紀模式　出處：《電子科技大學》2013年碩士論文

【摘要】：伴隨我國汽車市場的平穩(wěn)發(fā)展，，全國汽車保有量也日益增長，給二手車市場的發(fā)展提供了廣闊的空間。同時，二手車的交易規(guī)模不斷創(chuàng)造歷史新高，也為二手車市場的持續(xù)發(fā)展奠定了堅實的基礎，但我國二手車市場存在諸多問題，尤其是二手車交易環(huán)節(jié)，其存在的問題尤為突出，作為我國二手車市場交易的基本經(jīng)營主體的二手車經(jīng)紀公司，其始終未形成規(guī)范化的運作，也未形成清晰的盈利模式，導致二手車經(jīng)紀業(yè)務成為影響二手車市場健康發(fā)展的阻礙，二手車市場亟待科學、合理的二手車經(jīng)紀模式的出現(xiàn)。因而，研究二手車交易的經(jīng)紀模式具有重大的現(xiàn)實意義。 本文在對國內外二手車市場的發(fā)展現(xiàn)狀、國內外二手車交易模式現(xiàn)狀及我國二手車經(jīng)紀服務的現(xiàn)狀了解的基礎上，以商業(yè)模式理論為基礎，針對我國二手車的經(jīng)紀服務存在的問題，提出了二手車交易的經(jīng)紀模式框架。在該模式框架下，包括了提供物、客戶界面、基礎設施管理、財務狀況四個方面，以及價值主張、客戶細分、渠道通路、客戶關系、核心資源、關鍵業(yè)務、重要合作、收入來源及成本結構九個構造模塊，這九個構造模塊又覆蓋了經(jīng)紀模式的四個主要方面。本文對九個構造模塊及其相互間的關系進行了深入的分析，以論述本文提出的經(jīng)紀模式的可行性與適用性。 以價值理論為基礎，本文對二手車交易的經(jīng)紀模式中的價值循環(huán)過程進行了深入探討，闡釋了在二手車經(jīng)紀模式下的價值創(chuàng)造、價值傳遞、價值獲取的過程機理，并分析了在價值循環(huán)的過程中，各構造模塊對價值創(chuàng)造、價值傳遞、價值獲取的作用與影響，進而得出二手車經(jīng)紀模式的價值循環(huán)是一個在經(jīng)紀公司、客戶、合作伙伴及其他伙伴之間的各構造模塊相互作用、相互依賴的過程，這又進一步驗證了本文提出的二手車交易的經(jīng)紀模式的可行性。 本文提出的二手車交易的經(jīng)紀模式是對我國二手車市場交易的一個有益的探索，通過本文的研究，希望能夠為二手車經(jīng)紀服務提供一個有效的參考范式，對進一步規(guī)范二手車交易，促進二手車市場的健康穩(wěn)定發(fā)展具有積極的深遠影響，但本文提出的二手車交易的經(jīng)紀模式尚需要在實踐中予以驗證。
[Abstract]:With the steady development of the automobile market in our country, the number of cars in the country is also increasing day by day, which provides a broad space for the development of the second-hand car market. At the same time, the scale of the second-hand car trading is constantly creating a new record in history. It also lays a solid foundation for the sustainable development of the second-hand car market, but there are many problems in the second-hand car market in our country, especially in the second-hand car trading link, and the existing problems are particularly prominent. As the basic operating body of the second-hand car market in our country, the second-hand car brokerage company has never formed a standardized operation, nor has it formed a clear profit model. The second-hand car brokerage business has become a hindrance to the healthy development of the second-hand car market, and the second-hand car market urgently needs the emergence of a scientific and reasonable second-hand car brokerage model. Therefore, it is of great practical significance to study the brokerage model of second-hand car trading. Based on the understanding of the current situation of the second-hand car market at home and abroad, the current situation of the second-hand car trading mode at home and abroad and the current situation of the second-hand car brokerage service in China, this paper bases on the business model theory. Aiming at the problems existing in the brokerage service of second-hand car in China, this paper puts forward the frame of brokerage mode of second-hand car trading. Under the framework of this model, it includes four aspects: supply, customer interface, infrastructure management, financial situation, and value proposition. Customer segmentation, channel access, customer relationship, core resources, key business, important cooperation, revenue source and cost structure, These nine construction modules cover four main aspects of brokerage mode. This paper makes an in-depth analysis of the nine structural modules and their relationships in order to discuss the feasibility and applicability of the brokerage model proposed in this paper. Based on the theory of value, this paper probes into the process of value cycle in the brokerage mode of second-hand car trading, and explains the process mechanism of value creation, value transmission and value acquisition under the model of second-hand car brokerage. In the process of value cycle, the function and influence of each construction module on value creation, value transmission and value acquisition are analyzed, and then the value cycle of second-hand car brokerage model is a brokerage company, customer. The process of interaction and interdependence between the construction modules of partners and other partners further verifies the feasibility of the brokerage model of second-hand car trading proposed in this paper. The brokerage model of second-hand car trading proposed in this paper is a useful exploration of second-hand car trading in China. Through the research of this paper, we hope to provide an effective reference paradigm for second-hand car brokerage service. It has a positive and far-reaching influence on further regulating second-hand car trading and promoting the healthy and stable development of second-hand car market, but the broking model of second-hand car trading proposed in this paper still needs to be verified in practice.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F426.471

【參考文獻】

相關期刊論文 前8條

1 肖鋼;朱洪進;;新西蘭二手車市場的主要流通模式[J];汽車工業(yè)研究;2011年01期

2 羅珉;;價值星系:理論解釋與價值創(chuàng)造機制的構建[J];中國工業(yè)經(jīng)濟;2006年01期

3 吳海平;宣國良;;價值網(wǎng)絡的本質及其競爭優(yōu)勢[J];經(jīng)濟管理;2002年24期

4 羅磊;;日本的二手車流通體系[J];汽車與配件;2009年11期

5 陳俊穎;王慧梅;;我國二手車交易模式展望[J];企業(yè)導報;2011年07期

6 張禮軍;;美國二手車市場模式研究[J];上海汽車;2010年10期

7 孫小兵;;中國二手車市場經(jīng)營主體現(xiàn)狀與問題分析[J];上海汽車;2011年09期

8 劉剛;;利益相關者價值狀態(tài)、合作關系與價值網(wǎng)絡績效[J];系統(tǒng)工程學報;2012年06期

本文編號：1695565