本文選題：長(zhǎng)虹陶瓷公司　切入點(diǎn)：發(fā)展戰(zhàn)略　出處：《湖南大學(xué)》2013年碩士論文

【摘要】：二十一世紀(jì)之初,面對(duì)國(guó)內(nèi)企業(yè)產(chǎn)品結(jié)構(gòu)的調(diào)整以及國(guó)外企業(yè)產(chǎn)品品質(zhì)的激烈競(jìng)爭(zhēng),中國(guó)陶瓷產(chǎn)業(yè)面臨著更大的挑戰(zhàn)和機(jī)遇。萍鄉(xiāng)長(zhǎng)虹陶瓷有限公司始建于1997年,目前為江西最大、中國(guó)第三的研磨陶瓷生產(chǎn)基地。長(zhǎng)虹陶瓷公司自創(chuàng)立之日起,就立足于“集中所有優(yōu)勢(shì)資源,專業(yè)生產(chǎn)球磨機(jī)研磨用微晶等靜壓中鋁球、微晶耐磨中鋁襯磚等系列產(chǎn)品”的企業(yè)發(fā)展方向,創(chuàng)業(yè)十幾年來(lái),為廣大的客戶主打提供優(yōu)質(zhì)、價(jià)廉的研磨產(chǎn)品,成為了江西乃至國(guó)內(nèi)最大、效益最好、最具發(fā)展?jié)摿Φ难心ヌ沾善髽I(yè)。 本文以長(zhǎng)虹陶瓷公司的發(fā)展戰(zhàn)略為研究對(duì)象,應(yīng)用企業(yè)戰(zhàn)略相關(guān)理論綜述、競(jìng)爭(zhēng)力理論、企業(yè)戰(zhàn)略分析的工具,采取理論與實(shí)際相結(jié)合的方法進(jìn)行研究,分析了長(zhǎng)虹陶瓷公司的內(nèi)部環(huán)境和外部環(huán)境,接著從指導(dǎo)思想、公司發(fā)展戰(zhàn)略目標(biāo)、發(fā)展重點(diǎn)、公司戰(zhàn)略的制定四個(gè)方面闡述了長(zhǎng)虹陶瓷公司發(fā)展戰(zhàn)略規(guī)劃,最后提出了公司戰(zhàn)略實(shí)施的保障措施是：建設(shè)與戰(zhàn)略相適應(yīng)的組織結(jié)構(gòu)；建設(shè)與戰(zhàn)略相適應(yīng)的組織制度；建設(shè)與戰(zhàn)略相適應(yīng)的組織文化；引進(jìn)人才,獎(jiǎng)勵(lì)技術(shù)創(chuàng)新及提升公司自主創(chuàng)新能力。 本文研究的目的在于通過(guò)新的戰(zhàn)略的指導(dǎo),解決長(zhǎng)虹陶瓷公司經(jīng)營(yíng)管理中的各種問(wèn)題,使公司盡快走出經(jīng)營(yíng)困境,并獲得新的市場(chǎng)競(jìng)爭(zhēng)優(yōu)勢(shì)。
[Abstract]:At the beginning of the 21 century, facing the adjustment of the product structure of domestic enterprises and the fierce competition of the product quality of foreign enterprises, the Chinese ceramic industry is facing more challenges and opportunities. Pingxiang Changhong Ceramics Co., Ltd. was founded in 1997. Since its founding, Changhong Ceramics Company has been based on "concentrating all superior resources, specializing in the production of ball mill grinding microcrystalline isostatic pressure aluminum ball," which is the largest in Jiangxi Province and the third in China. The development direction of the enterprise, starting a business for more than ten years, has become the largest and the best benefit in Jiangxi and even in our country by providing high quality and low price grinding products for the majority of customers. The most potential grinding ceramic enterprises. This paper takes the development strategy of Changhong Ceramics Company as the research object, applies the enterprise strategy related theory summary, the competitiveness theory, the enterprise strategy analysis tool, takes the method of combining theory with practice to carry on the research. This paper analyzes the internal and external environment of Changhong Ceramics Company, and then expounds the development strategy plan of Changhong Ceramics Company from four aspects: the guiding ideology, the company's development strategic objectives, the development focus, and the formulation of the company's strategy. Finally, the guarantee measures for the implementation of the company strategy are put forward as follows: construction of the organizational structure adapted to the strategy; construction of the organizational system adapted to the strategy; construction of the organizational culture compatible with the strategy; introduction of talents; Reward technology innovation and improve the company's independent innovation ability. The purpose of this paper is to solve all kinds of problems in the management of Changhong Ceramics Company through the guidance of new strategy, so that the company can get out of the difficult position of management as soon as possible and gain a new competitive advantage in the market.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.721;F272

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