本文選題：蘇州科達(dá)科技公司　切入點(diǎn)：視訊產(chǎn)品　出處：《湖南大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：網(wǎng)絡(luò)通信技術(shù)是當(dāng)今世界發(fā)展速度最快、覆蓋范圍最廣、滲透性最強(qiáng)、應(yīng)用最廣泛的一個(gè)高新技術(shù)領(lǐng)域，也是推動(dòng)全球人類(lèi)進(jìn)步的主要驅(qū)動(dòng)力量之一。隨著中國(guó)通信市場(chǎng)近30年的快速發(fā)展，以華為、中興為代表的國(guó)內(nèi)大型通信廠(chǎng)商迅速崛起。從而導(dǎo)致市場(chǎng)競(jìng)爭(zhēng)日趨白熱化，而作為電信網(wǎng)絡(luò)應(yīng)用重要領(lǐng)域的視訊產(chǎn)品、安監(jiān)產(chǎn)品市場(chǎng)，競(jìng)爭(zhēng)尤為激烈。 文章首先通過(guò)PEST分析模型對(duì)整個(gè)視訊及其安監(jiān)產(chǎn)品行業(yè)進(jìn)行宏觀環(huán)境分析，從視訊產(chǎn)品的發(fā)展歷史、市場(chǎng)現(xiàn)狀和面臨的挑戰(zhàn)進(jìn)行深入分析，并通過(guò)波特五力模型對(duì)視訊及其安監(jiān)產(chǎn)品市場(chǎng)競(jìng)爭(zhēng)環(huán)境和發(fā)展現(xiàn)狀進(jìn)行闡述，指出通信設(shè)備制造商在視訊及其安監(jiān)產(chǎn)品市場(chǎng)上的競(jìng)爭(zhēng)環(huán)境和所面臨的市場(chǎng)機(jī)遇。其次，本文通過(guò)SWOT模型，分析了科達(dá)科技有限公司在視訊安監(jiān)產(chǎn)品市場(chǎng)所面臨的機(jī)會(huì)和威脅及需要挖掘的自身優(yōu)勢(shì)和弱點(diǎn)，通過(guò)波士頓矩陣分析出蘇州科達(dá)視訊產(chǎn)品現(xiàn)狀，得出在目前殘酷的視訊市場(chǎng)競(jìng)爭(zhēng)環(huán)境下，調(diào)整和制定合理的目標(biāo)聚集、成本優(yōu)先、差異化競(jìng)爭(zhēng)戰(zhàn)略是取得競(jìng)爭(zhēng)優(yōu)勢(shì)的必要手段，并探討了如何在激烈的市場(chǎng)競(jìng)爭(zhēng)中實(shí)施有效的差異化競(jìng)爭(zhēng)戰(zhàn)略，從而進(jìn)一步加強(qiáng)企業(yè)核心競(jìng)爭(zhēng)力。最后，本文從業(yè)務(wù)、產(chǎn)品、推廣等視角來(lái)提出改進(jìn)策略與建議，來(lái)保證公司產(chǎn)品策略調(diào)整的成功和公司產(chǎn)品策略發(fā)展規(guī)劃的有效進(jìn)行，并以此在殘酷的市場(chǎng)競(jìng)爭(zhēng)中取得競(jìng)爭(zhēng)優(yōu)勢(shì)。 本文通過(guò)以上內(nèi)容的組織，完成了以客戶(hù)、品牌、口碑為關(guān)注點(diǎn)的，，對(duì)公司具有實(shí)際可操作性的差異化戰(zhàn)略研究，實(shí)現(xiàn)了公司增強(qiáng)核心競(jìng)爭(zhēng)力，取得競(jìng)爭(zhēng)優(yōu)勢(shì)的目的，對(duì)同行業(yè)廠(chǎng)家有一定的參考價(jià)值。
[Abstract]:Nowadays, network communication technology is the fastest developing field in the world, with the most extensive coverage, the most permeable and the most widely used high and new technology fields. It is also one of the main driving forces to promote global human progress. With the rapid development of the Chinese communications market in the past 30 years, the rapid rise of large domestic telecommunications manufacturers, represented by Huawei and ZTE, has led to a growing competition in the market. As an important field of telecommunication network application video products, the market of safety supervision products, the competition is particularly fierce. Firstly, this paper analyzes the macro environment of the whole video and safety supervision products industry by PEST analysis model, and analyzes the history, market status and challenges of video products. Through Porter's five-force model, the paper expounds the competitive environment and development situation of video and its safety supervision products, and points out the competitive environment and market opportunities faced by communication equipment manufacturers in the video and safety supervision products market. Based on the SWOT model, this paper analyzes the opportunities and threats faced by Kodak Technology Co., Ltd. in the market of video surveillance products, as well as its own strengths and weaknesses that need to be excavated. Through the Boston matrix analysis, the present situation of Keda video products in Suzhou is analyzed. It is concluded that in the current cruel environment of video market competition, adjusting and formulating reasonable target aggregation, cost first, differentiation competitive strategy is the necessary means to obtain the competitive advantage. It also discusses how to implement the effective differentiated competition strategy in the fierce market competition, so as to further strengthen the core competitiveness of enterprises. Finally, this paper puts forward improvement strategies and suggestions from the perspective of business, products, promotion and so on. To ensure the success of the company's product strategy adjustment and the effective planning of the company's product strategy development, and to obtain the competitive advantage in the cruel market competition. Through the organization of the above contents, this paper has completed the research on the differentiation strategy, which focuses on customers, brands and word-of-mouth, and has practical maneuverability to achieve the purpose of enhancing the core competitiveness and obtaining the competitive advantage of the company. For the same industry manufacturers have a certain reference value.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F271;F426.6

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相關(guān)期刊論文 前1條

1 周滿(mǎn)意;;制度性進(jìn)入壁壘與手機(jī)企業(yè)競(jìng)爭(zhēng)戰(zhàn)略分析[J];企業(yè)活力;2010年01期

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