本文選題：汽車(chē)貿(mào)易　切入點(diǎn)：車(chē)載信息　出處：《北京郵電大學(xué)》2013年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著汽車(chē)保有量的爆發(fā)式增長(zhǎng)以及信息技術(shù)的跨越式發(fā)展,汽車(chē)正在由單純的運(yùn)輸工具向移動(dòng)的信息服務(wù)工具轉(zhuǎn)變,我國(guó)已于2010年成為世界第一大汽車(chē)消費(fèi)國(guó),龐大的汽車(chē)市場(chǎng)而產(chǎn)生的車(chē)載信息服務(wù)市場(chǎng)潛力巨大。 為了能夠在商機(jī)無(wú)限的市場(chǎng)中拔得頭籌,國(guó)內(nèi)外整車(chē)廠、運(yùn)營(yíng)商、第三方公司紛紛投入到車(chē)載信息服務(wù)市場(chǎng),但目前真正運(yùn)營(yíng)相對(duì)成熟的主要還是國(guó)外知名廠商采用獨(dú)資模式為主,例如安吉星、GBOOK. SYNC等,而國(guó)內(nèi)目前基本都處于籌備階段。因此,雖然龐大的汽車(chē)市場(chǎng)帶來(lái)巨大的車(chē)聯(lián)網(wǎng)產(chǎn)業(yè)需求,但是由于缺乏一個(gè)較好的商業(yè)模式使得行業(yè)參與度與整合度不足,導(dǎo)致巨大的需求尚未帶動(dòng)整個(gè)產(chǎn)業(yè)的發(fā)展,積極探索并形成一個(gè)好的商業(yè)模式已經(jīng)迫在眉睫。 為了避免傳統(tǒng)的車(chē)載信息服務(wù)提供商存在的局限,本文分析了獨(dú)立于整車(chē)廠、獨(dú)立的第三方以及運(yùn)營(yíng)商之外,而以新興的汽車(chē)貿(mào)易公司作為車(chē)載信息服務(wù)提供商,實(shí)現(xiàn)車(chē)載信息服務(wù)商務(wù)運(yùn)營(yíng)模式的創(chuàng)新。這些汽車(chē)貿(mào)易公司和汽車(chē)制造商有著緊密的聯(lián)系,在代理的眾多品牌的車(chē)輛銷(xiāo)售過(guò)程中,與各個(gè)汽車(chē)制造商建立了密切的合作關(guān)系,因此,由汽車(chē)貿(mào)易公司主導(dǎo)的車(chē)載信息服務(wù)業(yè)務(wù)將充分借鑒了各汽車(chē)品牌已提供的服務(wù)業(yè)務(wù)的需求特點(diǎn)；同時(shí)汽車(chē)貿(mào)易廠商又不同于各品牌的汽車(chē)廠商的特定角色,使其可以相對(duì)獨(dú)立于各個(gè)汽車(chē)品牌的約束,具備為公眾客戶、企業(yè)客戶及行業(yè)客戶等提供獨(dú)立的車(chē)載信息業(yè)務(wù)服務(wù),同時(shí)由于汽車(chē)貿(mào)易公司自身的運(yùn)營(yíng)特點(diǎn),擅長(zhǎng)與公眾打交道和客戶服務(wù)的敏感性,使其具備整合內(nèi)容提供商、圖商、電信運(yùn)營(yíng)商、前端及后端各方面優(yōu)質(zhì)資源的能力,能夠很好的完成資源整合,實(shí)現(xiàn)車(chē)載信息業(yè)務(wù)更有效的發(fā)展。 本文主要采用調(diào)查研究法來(lái)充分了解現(xiàn)有車(chē)載信息服務(wù)現(xiàn)狀,包含通過(guò)收集市場(chǎng)政策環(huán)境、市場(chǎng)規(guī)模、現(xiàn)有商業(yè)模式等資料,通過(guò)對(duì)現(xiàn)有車(chē)載信息服務(wù)公司負(fù)責(zé)人進(jìn)行定性訪談以及汽車(chē)貿(mào)易公司關(guān)于使用者的需求調(diào)研；通過(guò)案例分析法和比較研究法來(lái)分析現(xiàn)有運(yùn)營(yíng)模式存在的不足和下一步可以操作的方案。 本文成果是,通過(guò)分析汽車(chē)貿(mào)易公司在車(chē)載信息服務(wù)中具備的優(yōu)勢(shì),并結(jié)合可提供的服務(wù)范圍確定如何開(kāi)展車(chē)載信息服務(wù)的商業(yè)運(yùn)營(yíng)模式,并從具體實(shí)施方案來(lái)分析如何實(shí)現(xiàn)運(yùn)營(yíng)平臺(tái)的高服務(wù)性能和合作伙伴資源的有效整合和管理。
[Abstract]:With the explosive growth of automobile ownership and the leap-forward development of information technology, the automobile is changing from a simple transportation tool to a mobile information service tool. In 2010, China has become the largest automobile consumer in the world. The huge automobile market produces the market potential of on-board information service. In order to be able to take the lead in a market with unlimited business opportunities, domestic and foreign auto factories, operators, and third party companies have poured into the on-board information service market. However, at present, the most mature operation is the adoption of the sole proprietorship mode by well-known foreign manufacturers, such as Anji Star GBOOK. SYNC, etc. At present, the domestic enterprises are basically in the preparatory stage. Therefore, Although the huge automobile market brings huge demand for the automobile network industry, but the lack of a good business model makes the industry participation and integration degree insufficient, resulting in the huge demand has not yet driven the development of the entire industry. Actively exploring and forming a good business model is imminent. In order to avoid the limitations of traditional on-board information service providers, this paper analyzes the emerging automobile trading companies as vehicle information service providers, which are independent of vehicle manufacturers, independent third parties and operators. To realize the innovation of the business operation mode of on-board information service. These auto trading companies have close ties with automobile manufacturers, and in the process of vehicle sales of many brands of agents, they have established close cooperative relations with various automobile manufacturers. Therefore, the on-board information service business, which is dominated by automobile trading companies, will fully draw lessons from the demand characteristics of the services already provided by various automobile brands. At the same time, the automobile trade manufacturers will be different from the specific roles of the automobile manufacturers of each brand. So that it can be relatively independent of the constraints of each automobile brand, with the public customers, corporate customers and industry customers to provide independent on-board information business services, at the same time because of the auto trading company's own operational characteristics, Good at dealing with the public and customer service sensitivity, so that it has the ability to integrate content providers, graphic vendors, telecom operators, front-end and back-end all aspects of high-quality resources, can complete the integration of resources, Vehicle information business to achieve more effective development. This paper mainly adopts the method of investigation and research to fully understand the current situation of on-board information services, including collecting information on the market policy environment, market scale, existing business models, etc. Through the existing vehicle information service company responsible for qualitative interviews and auto trading companies about the needs of users survey; Through case analysis and comparative study, this paper analyzes the shortcomings of the existing operation model and the scheme that can be operated in the next step. The result of this paper is that, by analyzing the advantages of automotive trading companies in on-board information services, and combining the range of available services, we can determine how to develop the commercial operation mode of on-board information services. It also analyzes how to realize the high service performance of the platform and the effective integration and management of the partner resources from the concrete implementation scheme.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F270.7;F426.471

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本文編號(hào)：1597065