發(fā)布時(shí)間：2018-02-20 03:51

  本文關(guān)鍵詞： 設(shè)計(jì)師 商業(yè)價(jià)值 實(shí)現(xiàn)　出處：《中國(guó)地質(zhì)大學(xué)（北京）》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：中國(guó)珠寶行業(yè)經(jīng)過近30年的時(shí)間，已經(jīng)由產(chǎn)值1億元發(fā)展到了將近3000億元，從業(yè)人員也由2萬人擴(kuò)張到了300萬人。我國(guó)在全球的珠寶消費(fèi)份額中，已變?yōu)槿虻谝淮筱K金消費(fèi)國(guó)、第四大黃金消費(fèi)國(guó)、第五大鉆石消費(fèi)國(guó)。如此龐大的消費(fèi)需求使得我國(guó)珠寶業(yè)開始了從數(shù)量擴(kuò)張、粗放經(jīng)營(yíng)到注重質(zhì)量、打造品牌的轉(zhuǎn)變。 毫無疑問，設(shè)計(jì)在品牌建設(shè)的過程中起著核心的作用。每一個(gè)成功的國(guó)際珠寶品牌都有其獨(dú)特的設(shè)計(jì)風(fēng)格及文化傳承。而設(shè)計(jì)最終需要有獨(dú)特藝術(shù)創(chuàng)造力的珠寶首飾設(shè)計(jì)師去完成。國(guó)外的珠寶首飾設(shè)計(jì)師體系發(fā)展較為成熟和完善，中國(guó)由于整個(gè)行業(yè)起步較晚，設(shè)計(jì)師的隊(duì)伍建設(shè)也相對(duì)較晚。中國(guó)在90年代中期才有了第一個(gè)珠寶設(shè)計(jì)專業(yè)。至今為止，全國(guó)已有近50多所大專院校設(shè)立了這個(gè)專業(yè)，為行業(yè)培養(yǎng)了近3萬專業(yè)人才，但真正意義上的職業(yè)珠寶首飾設(shè)計(jì)師不過百余人。 面對(duì)不斷升級(jí)的消費(fèi)者訴求，一方面，部分有超強(qiáng)購(gòu)買能力的高端消費(fèi)者在厭倦了洋品牌的大眾化消費(fèi)之后，開始選擇差異化的高端定制服務(wù)，國(guó)內(nèi)開始出現(xiàn)為他們提供專屬定制服務(wù)的高級(jí)珠寶設(shè)計(jì)師；另一方面，普通的珠寶消費(fèi)市場(chǎng)也迫切需要具有一定設(shè)計(jì)感及品牌風(fēng)格的大眾消費(fèi)品。設(shè)計(jì)人才顯得炙手可熱，然而現(xiàn)實(shí)情況卻是高級(jí)珠寶設(shè)計(jì)師沒有完全體現(xiàn)其設(shè)計(jì)應(yīng)有的商業(yè)價(jià)值，大量的珠寶設(shè)計(jì)專業(yè)人員因找不到工作而被迫改行。 本文從研究設(shè)計(jì)的商業(yè)價(jià)值開始，分析了設(shè)計(jì)的價(jià)值組成以及成功實(shí)現(xiàn)設(shè)計(jì)商業(yè)價(jià)值的案例，概括了中國(guó)設(shè)計(jì)行業(yè)的整體概況。進(jìn)而分析了歐美珠寶首飾設(shè)計(jì)師、中國(guó)珠寶首飾設(shè)計(jì)師的發(fā)展歷史及現(xiàn)狀，，找出制約中國(guó)珠寶首飾設(shè)計(jì)師商業(yè)價(jià)值實(shí)現(xiàn)的因素，試圖找到解決的途徑，得出結(jié)論。 中國(guó)的珠寶首飾設(shè)計(jì)師并不缺乏智慧。隨著教育體制的改善，設(shè)計(jì)師自身職業(yè)素養(yǎng)的提高，市場(chǎng)的逐步成熟與細(xì)分，越來越多的設(shè)計(jì)師會(huì)找到實(shí)現(xiàn)商業(yè)價(jià)值的途徑，設(shè)計(jì)引領(lǐng)時(shí)代即將到來。
[Abstract]:After nearly 30 years, China's jewelry industry has grown from 100 million yuan to nearly 300 billion yuan, and the number of employees has expanded from 20,000 to 3 million. It has become the world's largest platinum consumer, 4th gold consumer, 5th big diamond consumer. Such a huge consumer demand has led to the jewelry industry began from quantitative expansion, extensive operation to focus on quality, brand building transformation. Without a doubt, Design plays a central role in the process of brand building. Every successful international jewelry brand has its own unique design style and cultural heritage. In the end, design needs jewelry designers with unique artistic creativity. To complete. The jewelry designer system developed abroad is more mature and perfect, Since the whole industry started relatively late in China, the construction of designers was relatively late. In the middle of 90s, China had its first major in jewelry design. Up to now, nearly 50 colleges and universities in China have set up this major. For the industry has trained nearly 30,000 professionals, but the real sense of professional jewelry designers only a hundred people. In the face of escalating consumer demands, on the one hand, some high-end consumers with super purchasing power, tired of the popular consumption of foreign brands, began to choose differentiated high-end custom services. At home, senior jewelry designers are beginning to provide customized services for them. On the other hand, the ordinary jewelry consumer market also urgently needs popular consumer goods with a certain sense of design and brand style. However, the reality is that the senior jewelry designers do not fully reflect the commercial value of their design, and a large number of jewelry design professionals are forced to change jobs because they can not find a job. This paper begins with the study of the commercial value of design, analyzes the value composition of design and the case of successful realization of commercial value of design, generalizes the overall situation of the design industry in China, and then analyzes the jewelry designers in Europe and the United States. The development history and present situation of jewelry designers in China are discussed. The factors restricting the realization of commercial value of jewelry designers in China are found out. Chinese jewelry designers are not short of wisdom. With the improvement of educational system, the improvement of designers' own professional quality and the gradual maturity and segmentation of the market, more and more designers will find ways to realize commercial value. The era of design is coming.
【學(xué)位授予單位】：中國(guó)地質(zhì)大學(xué)（北京）
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F426.89

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