本文關(guān)鍵詞： 發(fā)展戰(zhàn)略 寶莫股份 丙烯酰胺 聚丙烯酰胺　出處：《中國石油大學(xué)（華東）》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：丙烯酰胺產(chǎn)品能夠有效提高石油采收率，廣泛應(yīng)用于水處理造紙等行業(yè)國家十二五規(guī)劃中明確鼓勵(lì)支持能源和環(huán)保行業(yè)發(fā)展，為我國丙烯酰胺行業(yè)的發(fā)展提供了巨大的外部推動(dòng)力隨著我國經(jīng)濟(jì)的快速發(fā)展，石油消費(fèi)量的不斷增大，人們環(huán)保意識(shí)的提高和生產(chǎn)技術(shù)的進(jìn)步，丙烯酰胺行業(yè)處于重要的戰(zhàn)略機(jī)遇期同時(shí)，國內(nèi)丙烯酰胺生產(chǎn)企業(yè)規(guī)模及效益相差較大，總體技術(shù)水平不高，創(chuàng)新能力差，在原材料價(jià)格波動(dòng)劇烈，勞動(dòng)力成本逐年提高的形勢下，丙烯酰胺行業(yè)面臨著巨大的生存壓力和發(fā)展困境 本文選取了丙烯酰胺行業(yè)中比較典型的一家上市公司——寶莫股份作為案例，通過深入的實(shí)地調(diào)研定性定量分析和系統(tǒng)分析，應(yīng)用戰(zhàn)略管理相關(guān)理論和研究方法，對(duì)寶莫股份的發(fā)展戰(zhàn)略進(jìn)行了深入的研究運(yùn)用PEST模型五力分析模型，對(duì)寶莫股份的宏觀環(huán)境行業(yè)競爭環(huán)境內(nèi)部微觀環(huán)境進(jìn)行了分析，，在此基礎(chǔ)上找出寶莫股份面臨的機(jī)遇和威脅優(yōu)勢和劣勢制定了寶莫股份的內(nèi)部因素評(píng)價(jià)矩陣（IFE）及外部因素評(píng)價(jià)矩陣（EFE），運(yùn)用SWOT分析制定了寶莫股份發(fā)展戰(zhàn)略的備選方案為SO戰(zhàn)略為選擇切實(shí)可行的發(fā)展戰(zhàn)略，提高寶莫股份在未來競爭中的競爭力，利用定量戰(zhàn)略計(jì)劃矩陣（QSPM矩陣）對(duì)四個(gè)備選的SO戰(zhàn)略進(jìn)行排序，最終選擇一體化戰(zhàn)略和多元化戰(zhàn)略作為寶莫股份的發(fā)展戰(zhàn)略為保證發(fā)展戰(zhàn)略的順利實(shí)施，寶莫股份須采取提出了寶莫股份發(fā)展戰(zhàn)略的實(shí)施對(duì)策，包括擴(kuò)大生產(chǎn)規(guī)模優(yōu)化人力資源管理加快產(chǎn)品技術(shù)創(chuàng)新推進(jìn)產(chǎn)業(yè)鏈延伸改組營銷事業(yè)部實(shí)施精細(xì)化管理等措施，實(shí)現(xiàn)寶莫股份抓住外部機(jī)遇，發(fā)揮內(nèi)部優(yōu)勢，走上持續(xù)穩(wěn)定健康的發(fā)展道路
[Abstract]:Acrylamide products can effectively enhance oil recovery, are widely used in national planning 12th Five-Year water treatment in papermaking industry clearly encourage and support environmental protection and energy industry development, for the development of China's industry of acrylamide provides a great external impetus with the rapid development of our economy, the increasing oil consumption, improve people's awareness of environmental protection and the progress of production technology, acrylamide industry is in an important period of strategic opportunities at the same time, the domestic enterprise scale and benefit of acrylamide is large, the overall technical level is not high, innovation ability is poor, the raw material price volatility, labor costs increased year by year situation, acrylamide industry facing the pressure of living and development of a huge dilemma
This paper selects the typical of acrylamide industry of a listed company, Po Mo shares as a case, through qualitative and quantitative analysis and systematic analysis, in-depth field research, the application of strategic management theories and research methods, the development strategy of Po Mo shares are researched deeply by PEST model, five forces model, the Po Mo the shares of the macro environment industry competition environment of internal micro environment analysis, then find out the Po Mo shares the opportunities and threats facing the advantages and disadvantages of establishing internal factors evaluation matrix of Po Mo shares (IFE) and external factor evaluation matrix (EFE), using the SWOT analysis of the development of the alternative Po Mo shares development strategy SO strategy for the selection of feasible development strategy, improve the Po Mo shares competitiveness in the future competition, with the quantitative strategic planning matrix (QSPM matrix) of four Sort of alternative SO strategy, finally choose integration strategy and diversification strategy as the development strategy of Po Mo shares in order to ensure the smooth implementation of the development strategy, Po Mo shares shall take countermeasures for the implementation of Po Mo shares development strategy, including the expansion of production scale optimization of human resources management to accelerate product innovation to promote the extension of industrial chain reorganization Marketing Department of fine management and other measures to achieve Po Mo shares to seize external opportunities, play to advantages, on the road to development steadily and healthily

【學(xué)位授予單位】：中國石油大學(xué)（華東）
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.72

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