本文關鍵詞：IBM公司戰(zhàn)略轉型研究　出處：《西南財經大學》2008年碩士論文　論文類型：學位論文

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【摘要】： 目前企業(yè)所處的環(huán)境正在發(fā)生著復雜的、動態(tài)的、不可預知的變化,形成了一種與傳統(tǒng)競爭環(huán)境截然不同的新態(tài)勢,企業(yè)戰(zhàn)略轉型是當今國內外企業(yè)所面臨的愈來愈現實和重要的問題。如何根據內外環(huán)境的變化,及時的調整企業(yè)的戰(zhàn)略經營使命、戰(zhàn)略目標,使其能夠適應環(huán)境并利用環(huán)境給予的機會,適時進行戰(zhàn)略轉型而保證企業(yè)的獨特競爭力,是企業(yè)所面臨的根本問題。作為世界著名的全球500強企業(yè)之一,IBM的發(fā)展道路也并非一帆風順,在內外環(huán)境發(fā)生巨大變化的90年代,它曾經蒞臨解體的危機。通過10余年的努力,IBM今天已經成功地轉型。本文試圖通過運用企業(yè)戰(zhàn)略管理和戰(zhàn)略轉型的相關理論知識,將IBM公司戰(zhàn)略轉型的背景、內因、外因,以及戰(zhàn)略轉型措施和績效評估的探究構成了本文研究的主線。旨在為我國國內企業(yè)的戰(zhàn)略轉型提供借鑒。 本論文共分為六章,第一章是緒論,提出我國企業(yè)面臨的企業(yè)戰(zhàn)略轉型嚴峻挑戰(zhàn)的課題,并且簡要說明了我國企業(yè)經歷的三個轉型時期和當前世界范圍內的企業(yè)轉型基本模式,進一步導出本文的研究目的。第二章是文獻理論綜述,簡述了企業(yè)戰(zhàn)略管理理論和企業(yè)戰(zhàn)略轉型理論的發(fā)展和理論摘要介紹。第三章對IBM進行戰(zhàn)略轉型的基本要素進行了分析。首先分析了其戰(zhàn)略變革的外在環(huán)境變化,其次重點分析了IBM的企業(yè)資源和核心能力、獨特競爭力。最后采取SWOT分析方法來結合IBM公司的內外環(huán)境的機會與威脅,結合IBM的優(yōu)勢和劣勢,探究了IBM公司進行戰(zhàn)略轉型的模式的對策。第四章圍繞從IBM公司的使命重塑出發(fā),透過其不同層次的戰(zhàn)略目標分析,論證了企業(yè)使命對企業(yè)戰(zhàn)略的決定性意義,進一步探討了IBM的戰(zhàn)略目標調整。第五章主要探討了IBM的戰(zhàn)略實施階段所采用的各項具體措施,第六章為對IBM戰(zhàn)略轉型的評估與IBM轉型對我國企業(yè)戰(zhàn)略轉型的啟示;最后是本文對論文總體的一個結論。 本文的研究目的和意義就在于:在當前國內外企業(yè)管理學界關于企業(yè)戰(zhàn)略管理理論研究成果的基礎上,以IBM這一全球整合企業(yè)所經歷的戰(zhàn)略轉型實踐為主要的研究案例,闡述其90年代初期危機形成的原因、以及變革的內外背景。在分析過程中,盡力從理論的高度,系統(tǒng)而深入地挖掘IBM企業(yè)戰(zhàn)略轉型所蘊涵地普遍性意義。同時結合我國企業(yè)戰(zhàn)略變革地實踐,探討企業(yè)轉型地作用機制以及如何進行成功企業(yè)戰(zhàn)略轉型的問題。所謂“師夷長技以制夷”,因此研究跨國公司戰(zhàn)略轉型的成功經驗對于中國企業(yè)具有重要的啟示和意義。
[Abstract]:At present, the environment in which enterprises are in is undergoing complex, dynamic and unpredictable changes, which has formed a new situation completely different from the traditional competitive environment. The strategic transformation of enterprises is a more and more realistic and important problem faced by enterprises at home and abroad. How to adjust the strategic mission and strategic objectives of enterprises in time according to the changes of internal and external environment. It is a fundamental problem for enterprises to adapt to the environment and make use of the opportunities given by the environment, and to make timely strategic transformation to ensure the unique competitiveness of enterprises. As one of the most famous global 500 enterprises in the world. The development of IBM is not smooth. In 90s, when the environment inside and outside has changed greatly, it has come to the crisis of disintegration. Through more than 10 years of efforts. IBM has successfully transformed today. This paper attempts to use the relevant theoretical knowledge of enterprise strategic management and strategic transformation to make the background, internal cause and external cause of strategic transformation of IBM Company. The research of strategic transformation measures and performance evaluation is the main line of this paper, which aims to provide reference for the strategic transformation of domestic enterprises. This paper is divided into six chapters, the first chapter is the introduction, put forward the enterprise strategic transformation of our country facing the severe challenge. It also briefly explains the three transition periods of Chinese enterprises and the current basic models of enterprise transformation in the world, and further derives the purpose of this paper. The second chapter is a review of the literature theory. This paper briefly introduces the development of the theory of enterprise strategic management and the theory of enterprise strategic transformation. Chapter three analyzes the basic elements of strategic transformation of IBM. Firstly, it analyzes the external environment of its strategic transformation. Change. Secondly, it focuses on the analysis of IBM enterprise resources and core competence, unique competitiveness. Finally, the SWOT analysis method is adopted to combine the opportunities and threats of IBM company's internal and external environment. Combined with the strengths and weaknesses of IBM, this paper probes into the countermeasures of the mode of strategic transformation of IBM Company. Chapter 4th focuses on reshaping the mission of IBM Company through the analysis of its strategic objectives at different levels. This paper demonstrates the decisive significance of the enterprise mission to the enterprise strategy, and further discusses the adjustment of the strategic objectives of IBM. Chapter 5th mainly discusses the specific measures adopted in the implementation phase of the strategy of IBM. Chapter 6th is the evaluation of the strategic transformation of IBM and the enlightenment of the transformation of IBM to the strategic transformation of Chinese enterprises. The last part is a conclusion of this paper. The purpose and significance of this paper lies in: on the basis of the current research results of the theory of enterprise strategic management in the field of business management at home and abroad. Taking the strategic transformation practice of IBM, a global integrated enterprise, as the main research case, this paper expounds the causes of its crisis in the beginning of 90s, as well as the internal and external background of the change. Try to explore the universal significance of the strategic transformation of IBM enterprises systematically and deeply from the perspective of theory. At the same time, combine the practice of strategic transformation of enterprises in our country. This paper probes into the mechanism of the transformation of enterprises and how to carry out the strategic transformation of successful enterprises. Therefore, to study the successful experience of transnational corporations' strategic transformation has important enlightenment and significance for Chinese enterprises.
【學位授予單位】：西南財經大學
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：F272

【引證文獻】

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1 張龍;A公司渠道激勵策略分析[D];華南理工大學;2011年

2 孫華睿;中小型藥品流通企業(yè)信息化管理研究[D];山東大學;2012年

3 李藝文;ECFA條件下廈門大嶝對臺貿易面臨的困境及轉型[D];華僑大學;2012年

4 趙玲;國際產業(yè)轉移背景下的L公司外包供應商選擇與評估研究[D];山東大學;2013年

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本文編號：1411014