本文關(guān)鍵詞：電子商務(wù)環(huán)境下小家電產(chǎn)品供應(yīng)鏈渠道研究　出處：《山西大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 供應(yīng)鏈管理 傳統(tǒng)渠道 網(wǎng)絡(luò)渠道 小家電產(chǎn)品 定價(jià)決策 庫(kù)存控制

【摘要】：電子商務(wù)的迅速發(fā)展為供應(yīng)鏈協(xié)調(diào)與管理開(kāi)辟了一條新路徑,網(wǎng)絡(luò)渠道在供應(yīng)鏈管理中的庫(kù)存管理、信息共享、協(xié)調(diào)機(jī)制、價(jià)格調(diào)控等方面產(chǎn)生了非常重要的影響。隨著網(wǎng)絡(luò)購(gòu)物環(huán)境的成熟,家電網(wǎng)購(gòu)興盛起來(lái),尤其是在小家電產(chǎn)品領(lǐng)域。小家電產(chǎn)品具有體積小,價(jià)值相對(duì)較低,產(chǎn)品生命使用期較短,更新?lián)Q代速度快等特點(diǎn)。因此,對(duì)電子商務(wù)環(huán)境下小家電產(chǎn)品的供應(yīng)鏈渠道研究具有非常重要的現(xiàn)實(shí)意義。 本文將小家電產(chǎn)品的供應(yīng)鏈渠道作為研究對(duì)象,將電子商務(wù)環(huán)境下的市場(chǎng)特征考慮進(jìn)去,首先對(duì)小家電的概念和分類進(jìn)行了界定,隨后對(duì)小家電的網(wǎng)購(gòu)市場(chǎng)環(huán)境和產(chǎn)業(yè)鏈特征、網(wǎng)購(gòu)用戶規(guī)模和特點(diǎn)、小家電零售模式進(jìn)行分析,并在分析得基礎(chǔ)上提出了三種渠道模型,即"store-picking"、"warehouse-picking"和‘'drop-shipping"三種模式。在這三種模式下,供應(yīng)商和零售商所扮演的角色和獲得的利潤(rùn)是不同的,相對(duì)的,三種模式下的供應(yīng)鏈整體利潤(rùn)也是不同的。(1)在‘'store-picking"模式下零售商持有庫(kù)存,并進(jìn)行庫(kù)存的決策,供應(yīng)商只負(fù)責(zé)供貨,不用承擔(dān)庫(kù)存風(fēng)險(xiǎn),在該模型中滿足消費(fèi)者訂單的方式是從離消費(fèi)者家最近的商店進(jìn)行配送(包括網(wǎng)絡(luò)消費(fèi)者和傳統(tǒng)消費(fèi)者)；(2)在‘'warehouse-picking"模式下有一個(gè)專用倉(cāng)庫(kù)專門(mén)留給網(wǎng)絡(luò)訂單進(jìn)行發(fā)貨,這些訂單中的貨物在專用倉(cāng)庫(kù)中進(jìn)行配貨,然后被配送給網(wǎng)絡(luò)消費(fèi)者。在該模型中由于有專用倉(cāng)庫(kù)上的投資,所以會(huì)導(dǎo)致更高的固定成本,同時(shí)因?yàn)橛唵味技性谝粋�(gè)倉(cāng)庫(kù)會(huì)導(dǎo)致交貨時(shí)間比在零售商店內(nèi)挑選的時(shí)間更長(zhǎng)(物流配送時(shí)間更長(zhǎng))；在WP模型中為網(wǎng)絡(luò)消費(fèi)者提供商品的商店是最接近他的家的商店。(3)在“drop-shipping"中由供應(yīng)商進(jìn)行庫(kù)存決策,零售商只負(fù)責(zé)接收訂單,而不考慮庫(kù)存,供應(yīng)商考慮庫(kù)存并要承擔(dān)庫(kù)存風(fēng)險(xiǎn)。drop-shipping對(duì)于零售商來(lái)說(shuō)不需要對(duì)倉(cāng)庫(kù)進(jìn)行投資,沒(méi)有庫(kù)存風(fēng)險(xiǎn)；同時(shí)drop-shipping可以使供應(yīng)商接觸到更廣泛的消費(fèi)者群體,提高產(chǎn)品的銷(xiāo)售量。 在對(duì)上述三種模型進(jìn)行建模、數(shù)值試驗(yàn)和仿真分析后可以得到以下結(jié)論。第一,可以發(fā)現(xiàn)無(wú)論傳統(tǒng)市場(chǎng)與網(wǎng)絡(luò)市場(chǎng)的價(jià)格差異有多少,DS模型對(duì)于零售商而言總是最好的,相反對(duì)于供應(yīng)商卻總是最差的。第二,在傳統(tǒng)市場(chǎng)與網(wǎng)絡(luò)市場(chǎng)的最優(yōu)訂貨量相互獨(dú)立時(shí),零售商在SP模型中的利潤(rùn)比在WP模型中相對(duì)較高,SP模型在傳統(tǒng)市場(chǎng)與網(wǎng)絡(luò)市場(chǎng)之間的協(xié)同作用優(yōu)于WP模型。
[Abstract]:The rapid development of electronic commerce has opened up a new path for supply chain coordination and management. The inventory management, information sharing and coordination mechanism of network channels in supply chain management. With the maturity of the online shopping environment, home appliances online shopping flourished, especially in the field of small household appliances. Small household appliances have small size, relatively low value. The life life of products is short and the replacement speed is fast. Therefore, it is of great practical significance to study the supply chain channel of small household appliances under the environment of electronic commerce. This paper takes the supply chain channel of small household appliances as the research object, takes the market characteristics of e-commerce environment into account, and defines the concept and classification of small household appliances. Then it analyzes the market environment and industry chain characteristics of small household appliances, the size and characteristics of online shopping users, and the retail model of small appliances, and puts forward three channel models on the basis of the analysis. These three modes are "store-picking", "warehouse-picking" and "drop-shipping". The roles and profits of suppliers and retailers are different and relative. The overall profit of the supply chain under the three models is also different. (1) retailers hold inventory in the "store-picking" mode and make inventory decisions. The supplier is responsible for the supply only. Instead of taking inventory risk, the way to satisfy consumer orders in this model is to distribute from the nearest store to the consumer's home (including online consumers and traditional consumers); 2) under the Warewarehouse-picking model, a dedicated warehouse is reserved for the delivery of network orders, in which the goods are distributed in a dedicated warehouse. It is then distributed to online consumers, where investments in dedicated warehouses can lead to higher fixed costs. At the same time, because orders are concentrated in one warehouse, the delivery time is longer than the selection time in the retail store (the logistics time is longer than that in the retail store); In the WP model, the store that supplies goods to online consumers is the one closest to his home.) in "drop-shipping", suppliers make inventory decisions. Retailers are only responsible for receiving orders, not inventory. Suppliers consider inventory and bear inventory risks. Drop-shipping does not need to invest in warehouses for retailers. No inventory risk; At the same time, drop-shipping allows suppliers to reach a wider consumer base and increase product sales. After modeling, numerical test and simulation analysis, the following conclusions can be obtained. First, we can find the price difference between traditional market and network market. The DS model is always the best for retailers, and the worst for suppliers. Second, when the optimal order volume of traditional market and network market is independent of each other. The profit ratio of retailers in SP model is relatively high in WP model. The synergy between traditional market and network market is better than that in WP model.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F426.6;F724.6

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