本文關(guān)鍵詞：網(wǎng)絡(luò)環(huán)境下服裝產(chǎn)品開(kāi)發(fā)模式研究　出處：《北京服裝學(xué)院》2013年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： 互聯(lián)網(wǎng) 產(chǎn)品開(kāi)發(fā) 服裝開(kāi)發(fā)流程 開(kāi)發(fā)模式

【摘要】：21世紀(jì)是網(wǎng)絡(luò)的時(shí)代，互聯(lián)網(wǎng)正極大地改變著我們的生活和工作方式，同時(shí)也給各行各業(yè)帶來(lái)新的機(jī)遇和挑戰(zhàn)。隨著網(wǎng)絡(luò)技術(shù)的發(fā)展及生活水平的提高，消費(fèi)者對(duì)服裝產(chǎn)品的個(gè)性化需求日益增強(qiáng)，服裝生產(chǎn)呈現(xiàn)出多品種、小批量、短周期、高質(zhì)量的發(fā)展趨勢(shì)，傳統(tǒng)的產(chǎn)品開(kāi)發(fā)模式無(wú)法適應(yīng)市場(chǎng)需求的快速變化。互聯(lián)網(wǎng)的快速普及和應(yīng)用，極大地縮短了信息處理時(shí)間，，為企業(yè)建立快速反應(yīng)機(jī)制、適應(yīng)瞬息萬(wàn)變的市場(chǎng)提供了可能，促使商業(yè)模式和服裝產(chǎn)品的消費(fèi)模式發(fā)生改變，服裝產(chǎn)品的開(kāi)發(fā)也必然逐漸調(diào)整實(shí)現(xiàn)網(wǎng)絡(luò)化，形成新的服裝產(chǎn)品開(kāi)發(fā)模式。 本文通過(guò)訪(fǎng)談和問(wèn)卷調(diào)查相結(jié)合的方法對(duì)服裝企業(yè)產(chǎn)品開(kāi)發(fā)人員進(jìn)行調(diào)研，并以此為依據(jù)研究網(wǎng)絡(luò)環(huán)境下服裝產(chǎn)品開(kāi)發(fā)流程，對(duì)市場(chǎng)定位、產(chǎn)品企劃方案制定、服裝款式設(shè)計(jì)開(kāi)發(fā)、評(píng)估和訂貨、生產(chǎn)投放和上市五個(gè)階段進(jìn)行介紹，具體分析互聯(lián)網(wǎng)對(duì)服裝產(chǎn)品開(kāi)發(fā)的影響。基于以上研究構(gòu)建網(wǎng)絡(luò)環(huán)境下以消費(fèi)者為中心的并行開(kāi)發(fā)模式，并與傳統(tǒng)環(huán)境下服裝串行開(kāi)發(fā)模式進(jìn)行對(duì)比分析。論文基于網(wǎng)上預(yù)售和網(wǎng)絡(luò)定制模式，提出未來(lái)服裝產(chǎn)品開(kāi)發(fā)的新趨勢(shì)。最后論文基于網(wǎng)絡(luò)環(huán)境提出服裝企業(yè)產(chǎn)品開(kāi)發(fā)的對(duì)策，為服裝企業(yè)進(jìn)行產(chǎn)品開(kāi)發(fā)提供有效依據(jù)。
[Abstract]:21th century is the era of the Internet, the Internet is greatly changing our way of life and work, but also to various industries bring new opportunities and challenges. With the development of network technology and the improvement of living standards. Consumer demand for personalized clothing products is increasing, clothing production presents a multi-variety, small batch, short cycle, high-quality development trend. The traditional product development model can not adapt to the rapid changes of market demand. The rapid popularization and application of the Internet greatly shorten the information processing time and establish a rapid response mechanism for enterprises. Adapting to the rapidly changing market provides the possibility to change the business model and the consumption mode of clothing products, and the development of clothing products will inevitably adjust and realize the network gradually, and form a new fashion product development mode. Through the method of interview and questionnaire survey, this paper investigates the garment enterprise product developers, and based on the research of clothing product development process under the network environment, positioning the market. Product planning, fashion design and development, evaluation and ordering, production and launch and marketing five stages to introduce. Based on the above research, we construct a consumer-centric parallel development model. And compared with the traditional clothing serial development model. The paper is based on online pre-sale and network customization mode. Finally, based on the network environment, the paper puts forward the countermeasures of garment enterprises' product development, which provides an effective basis for garment enterprises to develop their products.
【學(xué)位授予單位】：北京服裝學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F426.86;F723

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 陳富民,李宗斌;基于網(wǎng)絡(luò)的產(chǎn)品設(shè)計(jì)系統(tǒng)[J];成組技術(shù)與生產(chǎn)現(xiàn)代化;2001年03期

2 Ｅ．Ｇ．Ｗｅｌｐ,毛謙德;分布式產(chǎn)品開(kāi)發(fā)過(guò)程的規(guī)劃和控制[J];工程設(shè)計(jì);1997年04期

3 郭萍;現(xiàn)代企業(yè)實(shí)施新產(chǎn)品開(kāi)發(fā)的步驟[J];合作經(jīng)濟(jì)與科技;2005年03期

4 趙銀德;新產(chǎn)品開(kāi)發(fā)的新思維[J];科技進(jìn)步與對(duì)策;2004年06期

5 苗雨君,李青山;創(chuàng)新與企業(yè)新產(chǎn)品開(kāi)發(fā)探析[J];科技與管理;2003年01期

6 王有遠(yuǎn);王云;馮雪飛;丁秋林;;協(xié)同產(chǎn)品設(shè)計(jì)鏈管理模式下的產(chǎn)品開(kāi)發(fā)[J];科學(xué)學(xué)研究;2007年01期

7 李林;新產(chǎn)品開(kāi)發(fā)的一般程序[J];企業(yè)改革與管理;2003年05期

8 徐曉慧;王厲冰;;服裝企業(yè)的買(mǎi)手型產(chǎn)品開(kāi)發(fā)模式研究[J];山東紡織科技;2007年01期

9 梁惠萍,寧紹強(qiáng);系統(tǒng)設(shè)計(jì)方法在產(chǎn)品開(kāi)發(fā)中的應(yīng)用[J];現(xiàn)代制造工程;2005年05期

10 郭斌,劉鵬,湯佐群;新產(chǎn)品開(kāi)發(fā)過(guò)程中的知識(shí)管理[J];研究與發(fā)展管理;2004年05期

本文編號(hào)：1383092