本文關(guān)鍵詞：北方凌云工業(yè)集團(tuán)有限公司發(fā)展戰(zhàn)略研究　出處：《北京交通大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 凌云集團(tuán) 汽車零部件產(chǎn)業(yè) 發(fā)展戰(zhàn)略

【摘要】：企業(yè)發(fā)展戰(zhàn)略就是對(duì)企業(yè)發(fā)展整體性、長(zhǎng)期性、基本性的謀略,為企業(yè)指明發(fā)展方向、目標(biāo)與實(shí)施路徑,描繪公司未來(lái)經(jīng)營(yíng)方向和目標(biāo)綱領(lǐng),是公司發(fā)展的藍(lán)圖,關(guān)系著公司的長(zhǎng)遠(yuǎn)生存與發(fā)展。北方凌云工業(yè)集團(tuán)有限公司是國(guó)內(nèi)一家知名的汽車零部件企業(yè),近幾年得到快速發(fā)展,2012年實(shí)現(xiàn)銷售收入超過(guò)55億元。面對(duì)當(dāng)前我國(guó)汽車零部件系統(tǒng)開(kāi)發(fā)、模塊化供貨成為浪潮,全球采購(gòu)成為主流,大批跨國(guó)汽車零部件企業(yè)進(jìn)入中國(guó)市場(chǎng),企業(yè)間競(jìng)爭(zhēng)已經(jīng)白熱化等形勢(shì),怎樣繼續(xù)保持持續(xù)快速發(fā)展,是公司當(dāng)前面臨的主要問(wèn)題,必須從戰(zhàn)略層面認(rèn)真解決。本論文研究針對(duì)北方凌云工業(yè)集團(tuán)有限公司的實(shí)際,利用戰(zhàn)略管理相關(guān)理論,通過(guò)對(duì)企業(yè)外部環(huán)境和內(nèi)部條件進(jìn)行分析,為北方凌云工業(yè)集團(tuán)有限公司制定一個(gè)可操作性強(qiáng)、適應(yīng)公司發(fā)展需要的發(fā)展戰(zhàn)略,希望能為公司繼續(xù)保持持續(xù)快速發(fā)展提供幫助。 本文首先對(duì)北方凌云工業(yè)集團(tuán)有限公司所面臨的政治法律環(huán)境、經(jīng)濟(jì)環(huán)境、技術(shù)環(huán)境、文化環(huán)境及行業(yè)發(fā)展現(xiàn)狀、趨勢(shì)等外部環(huán)境和新進(jìn)入者的威脅、替代品的威脅、購(gòu)買者與供應(yīng)商的價(jià)能力、產(chǎn)業(yè)內(nèi)企業(yè)間的競(jìng)爭(zhēng)等競(jìng)爭(zhēng)環(huán)境進(jìn)行了分析,對(duì)公司賬務(wù)能力、市場(chǎng)能力、研發(fā)能力、管理能力、人力資源能力等內(nèi)部條件進(jìn)行了分析。其次再運(yùn)用SWOT分析法對(duì)企業(yè)面臨的發(fā)展機(jī)會(huì)、威脅、優(yōu)勢(shì)、劣勢(shì)進(jìn)行分析和總結(jié)歸納。最后,根據(jù)戰(zhàn)略分析結(jié)果,確定企業(yè)可行的戰(zhàn)略方向,提出要緊緊抓住汽車產(chǎn)業(yè)持續(xù)發(fā)展的機(jī)遇,優(yōu)化產(chǎn)品和市場(chǎng)結(jié)構(gòu),瞄準(zhǔn)高端市場(chǎng),實(shí)行模塊化供貨、集成化供貨,抓住汽車零部件全球采購(gòu)機(jī)遇,走國(guó)際化道路的總體目標(biāo),要以提升核心競(jìng)爭(zhēng)力為企業(yè)總體戰(zhàn)略,同時(shí)對(duì)產(chǎn)品戰(zhàn)略、人才戰(zhàn)略、科技戰(zhàn)略、并購(gòu)戰(zhàn)略、融資戰(zhàn)略等支撐戰(zhàn)略和保障措施提出建議。通過(guò)對(duì)北方凌云工業(yè)集團(tuán)有限公司發(fā)展戰(zhàn)略的研究,也希望能為其它同類汽車零部件企業(yè)做強(qiáng)做大提供參考。
[Abstract]:The enterprise development strategy is to the enterprise development integrity, the long-term nature, the basic strategy, for the enterprise to point out the development direction, the goal and the implementation path, describes the company future management direction and the goal program. North Lingyun Industrial Group Co., Ltd. is a well-known domestic auto parts enterprises, in recent years has been rapid development. In 2012, the sales income exceeded 5.5 billion yuan. Facing the current development of automobile parts system in China, modular supply has become the tide, global procurement has become the mainstream. A large number of multinational auto parts enterprises enter the Chinese market, the competition among enterprises has become intense and so on, how to continue to maintain a sustained and rapid development, is the main problem facing the company at present. This paper aims at the reality of Northern Lingyun Industrial Group Co., Ltd., using the theory of strategic management, through the analysis of the external environment and internal conditions of the enterprise. This paper makes a development strategy for the North Lingyun Industrial Group Co., Ltd., which has strong maneuverability and adapts to the needs of the company's development, hoping to help the company to maintain its sustained and rapid development. This paper first of all faces the political and legal environment, economic environment, technological environment, cultural environment and industry development status quo, trends and other external environment and new entrant threats to the North Lingyun Industrial Group Co., Ltd. The threats of alternatives, the price ability of buyers and suppliers, the competition among enterprises in the industry, and so on, are analyzed, and the accounting, market, R & D and management capabilities of the company are analyzed. Human resources capacity and other internal conditions are analyzed. Secondly, the development opportunities, threats, strengths and weaknesses faced by enterprises are analyzed and summarized by using SWOT analysis. Finally, according to the results of strategic analysis. To determine the feasible strategic direction of the enterprise, it is proposed to grasp the opportunities of the sustained development of the automobile industry, optimize the product and market structure, aim at the high-end market, implement modular supply and integrated supply. Seize the opportunity of global procurement of automotive parts, take the overall goal of internationalization, to enhance core competitiveness as the overall strategy of the enterprise, at the same time product strategy, talent strategy, science and technology strategy, M & A strategy. Through the research on the development strategy of Northern Lingyun Industrial Group Co., Ltd, it is hoped that it can provide reference for other similar auto parts enterprises to become stronger and bigger.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F426.471

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