本文關(guān)鍵詞：美的集團國際化經(jīng)營影響因素研究　出處：《山西財經(jīng)大學》2017年碩士論文　論文類型：學位論文

  更多相關(guān)文章： 美的集團 國際化經(jīng)營 影響因素 聚類分析

【摘要】：在我國家電行業(yè)中,美的集團是規(guī)模最大、出口最多的企業(yè)之一。美的集團擁有很多國外生產(chǎn)基地,例如印度、阿根廷、巴西、埃及、白俄羅斯、越南等等。近年來,美的集團加快了國際化經(jīng)營的步伐,連續(xù)收購了東芝、庫卡等國外知名品牌,旨在通過收購獲取先進的技術(shù)和渠道,進一步打開國際市場。本文圍繞美的國際化經(jīng)營影響因素這一核心內(nèi)容,從美的的經(jīng)營狀況和家電行業(yè)狀況等基本情況入手,通過統(tǒng)計分析認為美的集團目前已具備國際化經(jīng)營的實力。針對美的國際化經(jīng)營的影響因素,本文一方面從企業(yè)內(nèi)部因素出發(fā),認為資產(chǎn)、人力資源、產(chǎn)品特性、技術(shù)創(chuàng)新和社會責任等會對國際化經(jīng)營產(chǎn)生影響,另一方面從外部市場環(huán)境出發(fā),運用系統(tǒng)聚類的分析工具,根據(jù)東道國政治、經(jīng)濟、文化地理環(huán)境的差異對那些初步進入和還沒有進入的市場做出分類,根據(jù)分類不同,從不同的市場區(qū)域發(fā)現(xiàn)他們主導因素的不同,根據(jù)主導因素不同發(fā)現(xiàn)他們市場特點的不同。進一步使用聚類分析發(fā)現(xiàn)不同市場區(qū)域的主導因素與市場特點有著鮮明的聯(lián)系。因此,美的在開拓國際市場時,必須著重注意環(huán)境因素的影響,例如政治、經(jīng)濟、文化、地理等因素,既要加強對新興市場的開拓,也要開發(fā)和占領(lǐng)歐美等市場。本文認為美的集團在開展國際化經(jīng)營活動的過程中,要優(yōu)化海外市場結(jié)構(gòu),實行多元化市場戰(zhàn)略;企業(yè)自身也要加強品牌建設、提高技術(shù)創(chuàng)新水平,增強知識產(chǎn)權(quán)意識,減少貿(mào)易摩擦。
[Abstract]:Midea is one of the largest and most exporting enterprises in China's home appliance industry. Midea has many foreign production bases, such as India, Argentina, Brazil, Egypt, Belarus. Vietnam and so on. In recent years, Midea has stepped up the pace of international business, continuously acquired Toshiba, Kuka and other well-known foreign brands, aimed at acquiring advanced technology and channels through acquisition. To further open the international market. This paper focuses on the core elements of the international management of the United States, from the United States of America's business situation and the basic situation of the home appliance industry and so on. According to the statistical analysis, Midea already has the strength of international operation at present. In view of the influence factors of American international operation, on the one hand, this paper starts from the internal factors of the enterprise, and thinks that the assets and human resources. Product characteristics, technological innovation and social responsibility will have an impact on international operations. On the other hand, from the external market environment, the use of systematic clustering analysis tools, according to host country politics, economy. The difference of cultural geographical environment classifies the market that has not entered and has not entered. According to the classification, we can find the difference of their dominant factors from different market regions. According to the dominant factors, we find their market characteristics are different. Further use cluster analysis to find that the dominant factors of different market regions have a clear relationship with the market characteristics. Therefore, the United States in the development of international markets. Attention must be paid to the impact of environmental factors, such as political, economic, cultural, geographical, and so on, in order to enhance the development of emerging markets. This paper holds that Midea should optimize the structure of overseas markets and carry out diversified market strategy in the process of carrying out international business activities. Enterprises themselves should strengthen brand building, improve the level of technological innovation, enhance the awareness of intellectual property rights and reduce trade friction.
【學位授予單位】：山西財經(jīng)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F426.6

【參考文獻】

相關(guān)期刊論文 前10條

1 呂留成;;公司經(jīng)營國際化及對人力資源管理的思考[J];管理觀察;2016年21期

2 陳永強;潘奇;;國際化經(jīng)營對企業(yè)履行社會責任的影響——以慈善捐贈為例的上市公司實證研究[J];杭州師范大學學報(社會科學版);2016年03期

3 周榮敏;;對外直接投資、產(chǎn)業(yè)升級與企業(yè)國際化路徑選擇[J];經(jīng)濟問題;2015年08期

4 陳葉婷;張曉濤;;國際化、產(chǎn)品差異化對企業(yè)績效的影響研究——基于我國上市制造業(yè)企業(yè)的證據(jù)[J];國際商務(對外經(jīng)濟貿(mào)易大學學報);2015年04期

5 漆蘇;;企業(yè)國際化經(jīng)營專利風險因素——基于專利屬性的實證研究[J];科研管理;2014年11期

6 劉紅燕;;華為公司國際化路徑與模式分析[J];改革與戰(zhàn)略;2014年07期

7 趙貞;張建平;高佳;;國際化經(jīng)營、股權(quán)結(jié)構(gòu)與企業(yè)績效——基于A股數(shù)據(jù)的經(jīng)驗分析[J];國際商務(對外經(jīng)濟貿(mào)易大學學報);2014年03期

8 徐雨森;徐娜娜;逯W毜，

本文編號：1398702