【摘要】：我國經(jīng)濟下行壓力加大,諸多社會經(jīng)濟問題聚焦在中小企業(yè)品牌能否成長這個關(guān)鍵節(jié)點上。本文通過分析中小企業(yè)品牌競爭共生、共生成長的機理,闡述了品牌共生成長的協(xié)同性、同類排他性、異類限量性、自由競爭性、改革壟斷性等基本規(guī)律,并運用這些規(guī)律來指導(dǎo)構(gòu)建品牌適度競爭、共生成長運行路徑;給出了中小企業(yè)品牌共生成長的生態(tài)路徑選擇:適應(yīng)外部環(huán)境、優(yōu)化內(nèi)部環(huán)境。
[Abstract]:With the increasing downward pressure on Chinese economy, many social and economic problems focus on the key point of whether small and medium-sized enterprises (SMEs) can grow their brands. By analyzing the mechanism of competition symbiosis and symbiotic growth of small and medium-sized enterprises, this paper expounds the basic laws of brand symbiotic growth, such as synergy, exclusiveness of the same kind, limitation of heterogeneity, free competition, monopoly reform, etc. And the use of these laws to guide the construction of appropriate brand competition, symbiotic growth of the operation path; The ecological path of brand symbiotic growth of small and medium-sized enterprises is given: adapting to the external environment and optimizing the internal environment.
【作者單位】： 四川金科投資咨詢有限公司;內(nèi)江職業(yè)技術(shù)學(xué)院;
【基金】：內(nèi)江職業(yè)技術(shù)學(xué)院重點科研項目“內(nèi)江知名品牌培育與宣傳對策研究”(批準號:2012101)
【分類號】：F273.2;F276.3

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