【摘要】：品牌已成為提升產(chǎn)品價值的重要方式,產(chǎn)品風格逐漸朝精品設計方向提升和轉變,各家企業(yè)都感受到了品牌與設計的影響力。在以消費為主體的市場導向下,企業(yè)應該通過夯實產(chǎn)品質量基礎、凝聚品牌核心內涵、加強品牌策劃等方法提升品牌知名度。企業(yè)產(chǎn)品的設計要厘清產(chǎn)品的消費族群訴求,提高產(chǎn)品的附加價值,區(qū)隔不同的產(chǎn)品和市場,協(xié)助消費者進行購買選擇和決策。
[Abstract]:Brand has become an important way to enhance the value of products. The style of products is gradually improving and changing towards the direction of boutique design. Each enterprise has felt the influence of brand and design. Under the market guidance with the consumption as the main body, the enterprise should enhance the brand popularity by strengthening the product quality foundation, condensing the core connotation of the brand and strengthening the brand planning and so on. The design of enterprise products should clarify the demands of consumer groups, improve the added value of products, distinguish different products and markets, and help consumers to make purchase choices and decisions.
【作者單位】： 桂林航天工業(yè)學院傳播與設計系;
【基金】：廣西教育廳科研項目“高校品牌傳播的動力分析”(批準號:201106LX719) 桂林航空工業(yè)學院科研項目“高校品牌傳播的動力分析”(批準號:X11S008)
【分類號】：F273.2

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