品牌體檢:品牌健康維護的必修課
發(fā)布時間：2018-10-11 18:02
【摘要】：正首先需要指出的是:這里所說的"品牌"指的是經由組織長期經營打造而成的某種聲譽或公眾的認知評價,或者通俗地說,就是組織的形象。從危機傳播管理的角度看,品牌危機關乎組織的生死存亡。從危機的級別來說,品牌危機屬于重量級。品牌乃重器,容不得有閃失。因此,在危機傳播管理領域,品牌危機的防范就顯得極為
[Abstract]:The first thing to be pointed out is that "brand" refers to a certain reputation or public cognitive evaluation created by the long-term operation of the organization, or, in other words, the image of the organization. From the perspective of crisis communication management, brand crisis is related to the survival of the organization. From the crisis level, brand crisis belongs to the heavyweight. Brand is a heavy device, there is no room for loss. Therefore, in the field of crisis communication management, the prevention of brand crisis is extremely serious.
【作者單位】： 中國農業(yè)大學人文與發(fā)展學院;
【分類號】：F273.2
[Abstract]:The first thing to be pointed out is that "brand" refers to a certain reputation or public cognitive evaluation created by the long-term operation of the organization, or, in other words, the image of the organization. From the perspective of crisis communication management, brand crisis is related to the survival of the organization. From the crisis level, brand crisis belongs to the heavyweight. Brand is a heavy device, there is no room for loss. Therefore, in the field of crisis communication management, the prevention of brand crisis is extremely serious.
【作者單位】： 中國農業(yè)大學人文與發(fā)展學院;
【分類號】：F273.2
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