【摘要】：正"品牌"這一概念發(fā)展到今天,其內涵、外延都已經擴大。英文brand(品牌)一詞有"烙印"的意思,它非常形象地表達了品牌的含義——事物在消費者心中留下烙印。品牌的載體可以是記號、名稱、術語、象征或者是它們的組合,品牌代表的是消費者對產品或者服務的認知程度,它是給擁有者帶來溢價、產生增值的一種無形資產。
[Abstract]:The concept of "brand" has been developed to today, its connotation and extension have been expanded. The word "brand" has the meaning of "brand". It expresses the meaning of brand very vividly-things are imprinted in the consumer's mind. The carrier of brand can be mark, name, term, symbol or combination of them. Brand represents the consumer's cognition of product or service. It is an intangible asset that brings premium to owner and produces added value.
【作者單位】： 安徽工程大學藝術學院;
【基金】：安徽省哲學社會科學規(guī)劃項目〈AHSK09-10D43〉“徽州圖形符號的文化傳承與創(chuàng)新研究” 安徽省教育廳人文社會科學一般項目〈2007sk159〉“當代繪畫與平面設計之間的語言互動研究”資助,系項目階段性成果之一
【分類號】：G229.2
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本文編號：2186989