插畫藝術在品牌形象設計中的應用研究
發(fā)布時間：2018-08-14 18:00
【摘要】：大批量生產的商品日益豐富了消費品市場,消費需求和消費水平得到了空前的提高,商品如何在激烈的市場競爭中脫穎而出,獲得一番經濟效益成為每個企業(yè)要解決的頭等問題。企業(yè)迫于競爭需要構建自身的總體形象即品牌形象,是企業(yè)立于全球經濟競爭的有效途徑。品牌形象具有突出商品個性、彰顯商品內涵、反映企業(yè)文化等功能。那么品牌形象與手繪插畫相結合是不錯的選擇。插畫在歷史時期是作為一種藝術的手法,現(xiàn)如今越來越多的品牌把手繪插畫運用在品牌設計中,從而取得不錯的反響。本文整理了插畫的定義以及歷史的演變,梳理了中西方商業(yè)插圖的發(fā)展,分析了把插畫應用在商業(yè)領域的著名案例,為插畫在品牌形象設計的應用提供堅實的理論基礎。結合心理學,品牌學等對消費者行為進行分析,以及知名插畫師的作品在商業(yè)中的應用,分析其創(chuàng)作理念、創(chuàng)作方法等因素。最后又分析了插畫運用在品牌形象中的必然性和優(yōu)勢,同時創(chuàng)作畢業(yè)設計插畫,理論與實踐相結合,進一步深入探討手繪插畫對品牌形象設計的重要的作用及意義。
[Abstract]:Mass production of goods increasingly enriched the consumer goods market, consumer demand and consumption level has been unprecedented improvement, how goods stand out in the fierce market competition, To obtain some economic benefits has become the first-class problem to be solved by every enterprise. It is an effective way for enterprises to build their own overall image, that is, brand image, in the global economic competition. Brand image has the function of highlighting commodity individuality, showing commodity connotation and reflecting enterprise culture. So brand image and hand-painted illustration combination is a good choice. Illustration is a kind of artistic technique in the historical period. Nowadays, more and more brands use hand-painted illustration in brand design, thus obtaining a good response. This paper arranges the definition and historical evolution of illustration, combs the development of commercial illustrations between China and the West, analyzes the famous cases of illustration application in commercial field, and provides a solid theoretical basis for the application of illustration in brand image design. Combined with psychology, brand theory and so on, this paper analyzes the consumer behavior, and the application of famous illustrator's works in business, analyzes its creative idea, creative method and other factors. Finally, it analyzes the inevitability and advantage of the use of illustration in brand image, and at the same time, creates graduation design illustration, combines theory with practice, and further probes into the important role and significance of hand-painted illustration in brand image design.
【學位授予單位】：合肥工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J218.5;J524
本文編號：2183661
[Abstract]:Mass production of goods increasingly enriched the consumer goods market, consumer demand and consumption level has been unprecedented improvement, how goods stand out in the fierce market competition, To obtain some economic benefits has become the first-class problem to be solved by every enterprise. It is an effective way for enterprises to build their own overall image, that is, brand image, in the global economic competition. Brand image has the function of highlighting commodity individuality, showing commodity connotation and reflecting enterprise culture. So brand image and hand-painted illustration combination is a good choice. Illustration is a kind of artistic technique in the historical period. Nowadays, more and more brands use hand-painted illustration in brand design, thus obtaining a good response. This paper arranges the definition and historical evolution of illustration, combs the development of commercial illustrations between China and the West, analyzes the famous cases of illustration application in commercial field, and provides a solid theoretical basis for the application of illustration in brand image design. Combined with psychology, brand theory and so on, this paper analyzes the consumer behavior, and the application of famous illustrator's works in business, analyzes its creative idea, creative method and other factors. Finally, it analyzes the inevitability and advantage of the use of illustration in brand image, and at the same time, creates graduation design illustration, combines theory with practice, and further probes into the important role and significance of hand-painted illustration in brand image design.
【學位授予單位】：合肥工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：J218.5;J524
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