【摘要】：正近日,徐蓉撰寫的《廣播品牌管理研究》由湖北人民出版社出版,這是一本系統(tǒng)研究廣播品牌管理的學(xué)術(shù)專著。徐蓉是原全國廣播電臺(tái)經(jīng)濟(jì)協(xié)作網(wǎng)副會(huì)長、原湖北廣播電視臺(tái)新聞綜合廣播分管廣告的副總監(jiān)。她撰寫的《廣播品牌管理研究》一書從管理學(xué)、營銷學(xué)、品牌學(xué)、傳播學(xué)的角度系統(tǒng)研究了廣播品牌的內(nèi)涵及
[Abstract]:Recently, the Research on Broadcasting Brand Management, written by Xu Rong, was published by Hubei people's Publishing House. It is an academic monograph on broadcasting brand management. Xu Rong is the former vice-president of the national radio station economic cooperation network, the former Hubei radio and television station in charge of comprehensive broadcasting advertising deputy director. The study of Broadcasting Brand Management, written by her author, systematically studies the connotation of broadcasting brand from the perspectives of management, marketing, branding and communication.
【分類號(hào)】：G239.2
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本文編號(hào)：2120398