本文選題：體育品牌 + 定位思考��； 參考：《青少年體育》2016年04期

【摘要】：正特色是學校核心競爭力的主導因素,走特色強校之路,是當前學校建設(shè)的本質(zhì)追求和必然選擇。隨著素質(zhì)教育的不斷推進,以及在我國青少年學生體質(zhì)健康水平持續(xù)下滑的大背景下,"一校一品"學校體育品牌建設(shè)成為中小學關(guān)注的熱點。品牌定位是學校體育品牌建設(shè)過程中首要考慮的問題,只有對品牌進行準確的定位,才能有針對性地實現(xiàn)校體育品牌建設(shè)。品牌的準確定位既決定學校體育的發(fā)展方向,也決定了學校能否成功地創(chuàng)辦
[Abstract]:Positive feature is the leading factor of the core competence of the school. It is the essential pursuit and inevitable choice of the current school construction to take the road of strengthening the school with characteristics. With the continuous promotion of quality education and the declining level of physical health of young students in China, the construction of "one school, one product" school sports brand has become a hot spot in primary and secondary schools. Brand positioning is the primary consideration in the process of school sports brand construction. Only by accurately positioning the brand, can the school sports brand construction be realized pertinently. The accurate positioning of the brand not only determines the development direction of school physical education, but also determines whether the school can be established successfully.
【作者單位】： 湛江師范學院基礎(chǔ)教育學院;
【分類號】：G633.96

【相似文獻】

相關(guān)期刊論文 前1條

1 袁沖;;借體育品牌上好室內(nèi)課[J];中國學校體育;2009年12期

相關(guān)碩士學位論文 前1條

1 趙艷;學校體育品牌建設(shè)的研究[D];蘇州大學;2013年

，

本文編號：2049619