發(fā)布時(shí)間：2018-06-16 15:38

  本文選題：創(chuàng)意 + 獨(dú)立設(shè)計(jì)師　； 參考：《北京服裝學(xué)院》2008年碩士論文

【摘要】： 隨著經(jīng)濟(jì)的快速發(fā)展,近五六年來,我國一些大城市陸續(xù)出現(xiàn)了獨(dú)立服裝設(shè)計(jì)師品牌集群,其鮮明的設(shè)計(jì)獨(dú)創(chuàng)性、對市場的敏銳反應(yīng)和靈活的運(yùn)營機(jī)制,受到廣大消費(fèi)者的喜愛和熱捧,顯示出新生事物的蓬勃朝氣和旺盛的生命力,然而,除了媒體的一些零星報(bào)道,目前學(xué)界對它的研究還處于空白狀態(tài)。而在一些發(fā)達(dá)國家,由獨(dú)立設(shè)計(jì)師品牌演化而來的國際著名品牌,歷經(jīng)幾十年的變遷,大都進(jìn)入了新的發(fā)展階段,有關(guān)本來意義上獨(dú)立設(shè)計(jì)師品牌問題的研究,目前亦鮮見系統(tǒng)的文獻(xiàn)。 本文以品牌管理學(xué)、市場營銷學(xué)、系統(tǒng)論等理論為指導(dǎo),考察和分析了我國獨(dú)立設(shè)計(jì)師品牌的基本概念、主要特征、生存現(xiàn)狀和發(fā)展前景,認(rèn)為它是在全球創(chuàng)意產(chǎn)業(yè)蜂起的背景下,在我國社會經(jīng)濟(jì)整體轉(zhuǎn)型中,服裝業(yè)諸多矛盾演變加劇的必然產(chǎn)物。隨著消費(fèi)的升級,它在總體上將有個(gè)較大的發(fā)展,對我國整個(gè)服裝業(yè)的轉(zhuǎn)型,對國家經(jīng)濟(jì)的又好又快發(fā)展以至和諧社會的建設(shè)都將產(chǎn)生十分積極的影響。 目前獨(dú)立設(shè)計(jì)師品牌的發(fā)展,還面臨著不少困難,需要設(shè)計(jì)師在思維方式、經(jīng)營能力和情商修養(yǎng)上獲得提高,需要行業(yè)組織發(fā)揮組織、協(xié)調(diào)和服務(wù)作用,為其排憂解難,更需要政府在政策和管理上給予有力的扶持,為它的發(fā)展創(chuàng)造良好的外部條件。
[Abstract]:With the rapid development of economy, in the past five or six years, independent fashion designer brand clusters have appeared in some big cities of our country one after another, with their distinctive design originality, keen response to the market and flexible operation mechanism. It is popular and popular among consumers, showing the vigorous vitality and vitality of new things. However, except for some sporadic reports in the media, the academic research on it is still in a blank state at present. In some developed countries, international famous brands evolved from independent designers' brands, after decades of changes, most of them have entered a new stage of development. At present, there are few systematic documents. Guided by the theories of brand management, marketing and system theory, this paper investigates and analyzes the basic concepts, main features, survival status and development prospects of independent designer brands in China. It is considered to be the inevitable outcome of the evolution and intensification of many contradictions in the clothing industry in the context of the global creative industry and in the overall social and economic transformation of our country. With the upgrade of consumption, it will have a great development on the whole, which will have a very positive impact on the transformation of the whole clothing industry, the good and fast development of the national economy and even the construction of a harmonious society. At present, the development of independent designer brand still faces a lot of difficulties. It needs designers to improve their thinking mode, management ability and emotional quotient cultivation, and need industry organizations to play a role of organization, coordination and service, so as to solve difficulties for them. The government should give strong support in policy and management so as to create good external conditions for its development.
【學(xué)位授予單位】：北京服裝學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2008
【分類號】：F426.86

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前5條

1 劉安;中國時(shí)尚買手品牌研究[D];北京服裝學(xué)院;2010年

2 朱佳;中國獨(dú)立服裝設(shè)計(jì)師品牌推廣模式探究[D];北京服裝學(xué)院;2012年

3 應(yīng)函潔;論中外男裝設(shè)計(jì)師品牌的差異及啟發(fā)[D];東華大學(xué);2012年

4 祁恩宇;網(wǎng)絡(luò)服裝設(shè)計(jì)師品牌營銷策略研究[D];北京服裝學(xué)院;2012年

5 李立;網(wǎng)絡(luò)設(shè)計(jì)師品牌女裝的中產(chǎn)階層身份想象[D];蘇州大學(xué);2013年

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本文編號：2027196