本文選題：利用 + 官微　； 參考：《青年記者》2013年12期

【摘要】：正"更快、更準(zhǔn)、更專業(yè)"是"@廣州交通電臺(tái)"的核心定位,只是它相比廣播節(jié)目會(huì)更加注重互動(dòng)服務(wù)的功能。作為傳統(tǒng)媒體的一員,近幾年廣播行業(yè)在發(fā)展過(guò)程中不斷發(fā)掘新的突破點(diǎn),很多地方廣播頻率不再滿足于節(jié)目創(chuàng)新。大家在做好節(jié)目策劃的同時(shí),也在努力尋找新的賣點(diǎn),希望通過(guò)品牌營(yíng)銷吸引更多的關(guān)注,"品牌好"帶來(lái)的經(jīng)營(yíng)效果讓不少交通廣播嘗到了甜頭。
[Abstract]:Is "faster, more accurate, more professional" is the "@ Guangzhou Transport Radio" core positioning, but it will focus more on interactive services than radio programs. As a member of traditional media, in recent years, the broadcasting industry in the process of development constantly explore new breakthroughs, many local broadcasting frequency is no longer satisfied with the program innovation. We are doing a good program planning at the same time, but also strive to find new selling points, hoping to attract more attention through brand marketing, "good brand" business results so that many traffic broadcasting tasted the sweetness.
【作者單位】： 廣州交通電臺(tái);
【分類號(hào)】：G229.2
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本文編號(hào)：1946039