本文選題：消費社會 + 符號消費��； 參考：《華東師范大學》2008年碩士論文

【摘要】： 本文將波德里亞的“符號消費”作為探究的基礎,以總結品牌名命名規(guī)律為切入點,運用文化學及語言學的方法剖析中國轉型時期大眾消費文化現(xiàn)象,論述中國消費文化的特點,豐富轉型期中國的消費文化理論。 本文所涉及的理論文獻比較豐富,大量的波德里亞“消費文化”理論資料以及相關的文獻資料,為繼續(xù)探討中國社會中符號消費奠定了比較好的理論基礎。 而波德里亞所強調的符號消費的欲望邏輯、符號消費的社會分層邏輯和符號消費的社會景象并不能套用到中國社會的消費狀態(tài)中去,因為中西方在社會制度、經(jīng)濟體制、新舊文化交替演變以及人們的心理轉變等方面都存在一定的差異。如何把握符號消費與社會整體的互動關系,將是解開中國社會消費文化脈絡與走向的關鍵。 在對中國的消費品市場進行了充分的調查后,本文選取了每個歷史時期中大眾生活中最具有消費特色的六類產(chǎn)品,根據(jù)可靠、客觀的語料來源建立了品牌名數(shù)據(jù)庫。在科學的數(shù)據(jù)庫基礎上,以語言學要素作為切入點,整理和概括品牌名在音節(jié)、聲調、品名結構、語義、功能詞的使用情況等方面的特色和規(guī)律。并試圖從品牌名命名這個消費社會中的微小角度,嘗試梳理中國社會的符號消費的模式、探尋品牌名命名在這種模式中的生存狀態(tài)、尋求符號消費與中國品牌名命名之間的互動關系,以期能夠對中國消費文化的特點有所認識。
[Abstract]:In this paper, Baudrillard's "symbol consumption" is taken as the basis of exploration, and the phenomenon of mass consumption culture in the transitional period of China is analyzed by means of culturology and linguistics, taking the law of brand name naming as the starting point. This paper discusses the characteristics of Chinese consumption culture and enriches the theory of Chinese consumption culture in the transition period. The theoretical literature involved in this paper is relatively rich, a large number of Baudrillard's "consumer culture" theory data and related literature materials, for the continued exploration of the symbol consumption in Chinese society has laid a good theoretical basis. The desire logic of symbolic consumption, the social stratification logic of symbolic consumption and the social scene of symbolic consumption stressed by Baudrillard cannot be applied to the consumption state of Chinese society, because China and the West are in the social system and economic system. There are some differences in the alternation of new and old culture and people's psychological change. How to grasp the interactive relationship between symbol consumption and society as a whole will be the key to unravel the cultural context and trend of Chinese social consumption. After a full investigation of the consumer goods market in China, this paper selects the six kinds of products with the most consumption characteristics in each historical period, and establishes the brand name database according to the reliable and objective data sources. On the basis of scientific database, the characteristics and rules of brand name in syllable, tone, title structure, semantics, usage of functional words and so on are arranged and summarized with linguistic elements as the starting point. And try to sort out the pattern of symbol consumption in Chinese society from the point of view of brand name naming, and explore the living state of brand name naming in this mode. To explore the interactive relationship between symbol consumption and Chinese brand name, in order to understand the characteristics of Chinese consumption culture.
【學位授予單位】：華東師范大學
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：F273.2

【引證文獻】

相關碩士學位論文 前1條

1 房彬彬;基于福文化消費心理的廣告設計策略研究[D];江南大學;2010年

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本文編號：1891459