本文選題：藝術(shù)學(xué) + 品牌��； 參考：《裝飾》2017年09期

【摘要】：在研究品牌的眾多學(xué)科中,藝術(shù)學(xué)(含設(shè)計學(xué)、藝術(shù)學(xué)理論)占有獨特的地位。藝術(shù)學(xué)除了要繼續(xù)關(guān)注品牌的有形部分外,還要在一定的理論引領(lǐng)下,深入品牌的情感領(lǐng)域和文化領(lǐng)域這些無形部分,同時堅持品牌研究的本土性和對策性。
[Abstract]:Art (including the theory of design and art) plays a unique role in the study of brands. In addition to continuing to pay attention to the tangible part of the brand, art should be guided by certain theories, go deep into the intangible parts of the emotional and cultural fields of the brand, and insist on the nativeness and countermeasures of the brand research at the same time.
【作者單位】： 深圳大學(xué)藝術(shù)與設(shè)計學(xué)院;東南大學(xué)藝術(shù)學(xué)院;
【分類號】：F273.2;J50-05
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本文編號：1780694