本文選題：視知覺 + 企業(yè)標準色��； 參考：《內蒙古師范大學》2008年碩士論文

【摘要】： 在信息時代,“認同危機”是企業(yè)要解決的突出問題。企業(yè)形象戰(zhàn)略,統(tǒng)一識別系統(tǒng)(CI)的導入,使企業(yè)找到了制勝的法寶,增強了企業(yè)的知名度,樹立了企業(yè)品牌形象,提高了產品的市場競爭力。這種整體設計又以標志、色彩最為突出,形成一種企業(yè)視覺形象的沖擊和擴張,讓受眾更容易識別和記憶,有利于企業(yè)品牌形象的構筑。 色彩在企業(yè)形象識別設計中被定義為企業(yè)標準色,它是一種特殊的語言,企業(yè)標準色在宣傳企業(yè)、樹立品牌形象戰(zhàn)略中的作用不容忽視。因為色彩可以超越國界、地域的限制,在傳遞信息方面更為直觀,更為簡潔,同時,色彩在不同時間、空間的影響也超過了語言文字、圖形符號,更有利于企業(yè)品牌形象的整體性,也能更容易為受眾所記憶。 論文通過企業(yè)標準色在企業(yè)視覺設計系統(tǒng)中的實際應用,分析了色彩對企業(yè)整體形象識別、品牌構筑的重要作用,闡述了隨著時代的發(fā)展,企業(yè)品牌形象也應變化、更新,以適應市場的要求。文章從色彩的營銷策略探討怎樣運用色彩語言來進行企業(yè)形象識別與品牌構筑,還運用圖文結合的形式闡明了企業(yè)是如何將色彩很好利用來為樹立品牌形象服務的。
[Abstract]:In the information age, "identity crisis" is an outstanding problem to be solved by enterprises.The introduction of corporate image strategy and unified identification system (CII) enables the enterprise to find the magic weapon to win, enhance the reputation of the enterprise, establish the brand image of the enterprise, and improve the market competitiveness of the products.This whole design is marked with the most prominent colors, forming a kind of enterprise visual image impact and expansion, so that the audience can be easier to identify and memory, which is conducive to the construction of enterprise brand image.Color is defined as the enterprise standard color in the enterprise image recognition design. It is a special language. The role of the enterprise standard color in publicizing the enterprise and establishing the brand image strategy can not be ignored.Because color can transcend national boundaries, geographical limitations, in the transmission of information more intuitive, more concise, at the same time, color at different times, the impact of space is also more than language, graphics, symbols,More conducive to corporate brand image integrity, but also easier to be remembered by the audience.Through the practical application of enterprise standard color in the enterprise visual design system, this paper analyzes the important role of color in the identification and brand construction of the whole enterprise image, and expounds that with the development of the times, the brand image of the enterprise should be changed and updated.To meet the requirements of the market.This paper probes into how to use color language to identify and construct enterprise image from the marketing strategy of color, and illustrates how the enterprise can make good use of color to serve the establishment of brand image.
【學位授予單位】：內蒙古師范大學
【學位級別】：碩士
【學位授予年份】：2008
【分類號】：F274

【引證文獻】

相關碩士學位論文 前2條

1 宋瑤;公關廣告設計研究[D];西安理工大學;2010年

2 蔡艷霞;產品色彩情感的導向性研究[D];燕山大學;2012年

，

本文編號：1770666