本文關(guān)鍵詞：廣西金燕子農(nóng)藥有限公司品牌戰(zhàn)略規(guī)劃與運(yùn)營(yíng)管理，由筆耕文化傳播整理發(fā)布。

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宏觀(guān)經(jīng)濟(jì)管理與可持續(xù)發(fā)展

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農(nóng)業(yè)經(jīng)濟(jì)

品牌戰(zhàn)略規(guī)劃

     The Brand Strategy Programming and Operation Management of Guangxi Gold Swallow Company

     廣西金燕子農(nóng)藥有限公司品牌戰(zhàn)略規(guī)劃與運(yùn)營(yíng)管理

短句來(lái)源

     Chapter 2 states the relevant contents of brand, brand strategy, the brand strategy programming and brand strategy operation management.

     第二章論述了品牌、品牌戰(zhàn)略、品牌戰(zhàn)略規(guī)劃和品牌戰(zhàn)略運(yùn)營(yíng)管理的有關(guān)內(nèi)容。

短句來(lái)源

     Chapter 4 analyzes golden swallow company's operation environment and the present condition of brand management, establish the foundation for company's brand strategic programming.

     第四章詳細(xì)分析了金燕子的經(jīng)營(yíng)環(huán)境和品牌管理現(xiàn)狀，為公司品牌戰(zhàn)略規(guī)劃奠定了基礎(chǔ)。

短句來(lái)源

     This thesis analysis and research golden swallow company's brand strategy of development from the angle of brand programming and operation management, give a systemic discourse to golden swallow company's brand strategic programming and operation management.

     本論文從品牌規(guī)劃和運(yùn)營(yíng)管理的角度出發(fā)，分析和研究金燕子的品牌發(fā)展策略，對(duì)金燕子公司品牌戰(zhàn)略規(guī)劃和運(yùn)營(yíng)管理作了系統(tǒng)的論述。

短句來(lái)源

     The Brand Strategic Planning of Small and Medium-White Spirits Enterprises and their Conformity Marketing

     中小型白酒企業(yè)的品牌戰(zhàn)略規(guī)劃與整合營(yíng)銷(xiāo)

短句來(lái)源

     As well known to all, Chinese enterprises far behind Transnational auto brand in strategic planning and BIC(Brand Integrated communication)strategy.

     眾所周知，，跨國(guó)汽車(chē)企業(yè)在品牌戰(zhàn)略規(guī)劃以及品牌整合傳播策略實(shí)施上把我們中國(guó)的企業(yè)遠(yuǎn)遠(yuǎn)的甩在了身后。

短句來(lái)源

     The main content of the paper is as following: the definition of brand and branding strategy, the content of branding strategy, relationship between branding strategy and cooperate strategy, common method of branding strategy, characteristics of world tobacco market, present conditions and problems of China's cigarette brands, SWOT analysis of XZTC and suggestions to its branding strategy.

     品牌戰(zhàn)略與企業(yè)戰(zhàn)略的聯(lián)系,品牌戰(zhàn)略?xún)?yōu)勢(shì)分析,品牌戰(zhàn)略的一般模式,國(guó)際卷煙市場(chǎng)的特點(diǎn),國(guó)內(nèi)卷煙市場(chǎng)的現(xiàn)狀及國(guó)產(chǎn)卷煙品牌的現(xiàn)狀與問(wèn)題,新煙集團(tuán)SWOT分析及其品牌戰(zhàn)略規(guī)劃和品牌戰(zhàn)略實(shí)施建議等。

短句來(lái)源

更多       

     brand strategy.

     品牌戰(zhàn)略。

短句來(lái)源

     The Research of the Strategy and Plan of the Independent Brand

     自主品牌戰(zhàn)略規(guī)劃研究

短句來(lái)源

     Brand Strategy about ShenZhen Cigarette Factory

     深圳卷煙廠(chǎng)品牌戰(zhàn)略規(guī)劃研究

短句來(lái)源

     The Long March of Brand Strategy

     品牌戰(zhàn)略任重道遠(yuǎn)

短句來(lái)源

     Strategical planning of enterprise group

     企業(yè)集團(tuán)的戰(zhàn)略規(guī)劃

短句來(lái)源

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in the 21st century, brand competition will take the dominant form of competition. Brand operation is imperative. However, because of late-developing, weak foundation, scarce experience etc., small-and-medium-sized businesses have a lot of misunderstanding of brand operation, which leads them into a hard condition. If they want to get long survival and foresight development, they would not only have macroscopic assurance when implementing brand strategy, but also have the programs for strategic brand on the...

in the 21st century, brand competition will take the dominant form of competition. Brand operation is imperative. However, because of late-developing, weak foundation, scarce experience etc., small-and-medium-sized businesses have a lot of misunderstanding of brand operation, which leads them into a hard condition. If they want to get long survival and foresight development, they would not only have macroscopic assurance when implementing brand strategy, but also have the programs for strategic brand on the basis of deeply understanding the brand. Thus, special emphasis should be laid on culture brand strategy which is the key to small and medium businesses to get the competitive advantage.

21世紀(jì)將是以品牌競(jìng)爭(zhēng)為主要形式名牌競(jìng)爭(zhēng)為主宰的時(shí)代,品牌經(jīng)營(yíng)已是勢(shì)在必行。然而中小企業(yè)由于起步晚、基礎(chǔ)薄弱、經(jīng)驗(yàn)不足等原因,在品牌經(jīng)營(yíng)中存在很多誤區(qū),使中小企業(yè)處在一種兩難境地中。中小企業(yè)要獲得長(zhǎng)久生存和前瞻性的發(fā)展,就要在實(shí)施品牌戰(zhàn)略時(shí)既有宏觀(guān)的把握,又有在對(duì)品牌內(nèi)涵深刻理解的基礎(chǔ)上實(shí)施品牌戰(zhàn)略的規(guī)劃,特別是品牌文化戰(zhàn)略是中小企業(yè)取得無(wú)可替代的競(jìng)爭(zhēng)優(yōu)勢(shì)的關(guān)鍵。

The advertising culture of liquor would enrich the brand culture of liquor.It had experienced long development process from the immature state to matured state of consumption concept ,marketing theory and service pattern.The creation of a successful brand should base on full utilization of product internal superiority and formulation of long-term brand strategic planning.Liquor,as the spokesman of traditional elite culture,was in possession of abundant cultural resources and distinct cultural charm.The advertising...

The advertising culture of liquor would enrich the brand culture of liquor.It had experienced long development process from the immature state to matured state of consumption concept ,marketing theory and service pattern.The creation of a successful brand should base on full utilization of product internal superiority and formulation of long-term brand strategic planning.Liquor,as the spokesman of traditional elite culture,was in possession of abundant cultural resources and distinct cultural charm.The advertising theme should be closely related to brand culture and it should have accurate orientation and present the cultural superiority and the development trend of the product evidently.In addition,liquor-making enterprises should breed its individual brand culture to strength-en the competitiveness of its products.(Tran.by YUE Yang)

白酒的品牌文化也來(lái)自廣告文化的塑造,白酒廣告文化經(jīng)歷了消費(fèi)觀(guān)念、營(yíng)銷(xiāo)觀(guān)念、服務(wù)觀(guān)念由不成熟走向成熟的三位一體的發(fā)展歷程。建立品牌應(yīng)深挖產(chǎn)品內(nèi)涵,樹(shù)立起統(tǒng)帥品牌,作出長(zhǎng)遠(yuǎn)的品牌戰(zhàn)略規(guī)劃,這是品牌的立足之本。酒可作為傳統(tǒng)精英文化的代言人,有著豐富的文化資源和獨(dú)特的文化魅力。廣告宣傳主題應(yīng)緊扣品牌文化,合理定位,突出自己的文化優(yōu)勢(shì)和發(fā)展方向。企業(yè)必須挖掘創(chuàng)新出自己獨(dú)特的文化內(nèi)涵,發(fā)揮整合營(yíng)銷(xiāo),使自已的品牌更具競(jìng)爭(zhēng)力。(丹妮)

The first problem for a Tibetan medicine enterprise to solve is the right understanding of reputation for the purpose of establishing reputation. The strategic program for the reputation of the enterprise should reach the designated position for the first time, and the Tibetan medicine product should give prominance to the central value and character of ″abound in gifts of nature″. Whether or not the strategic program for reputation can be fulfilled depends on determination of the enterprise. This article carries...

The first problem for a Tibetan medicine enterprise to solve is the right understanding of reputation for the purpose of establishing reputation. The strategic program for the reputation of the enterprise should reach the designated position for the first time, and the Tibetan medicine product should give prominance to the central value and character of ″abound in gifts of nature″. Whether or not the strategic program for reputation can be fulfilled depends on determination of the enterprise. This article carries on a discussion on some problems and suggestions in establishing Tibetan medicine reputation from forms of product, price, advertisement and etc.

本文就西藏藏藥品牌建設(shè)作了探討,提出企業(yè)要正確認(rèn)識(shí)品牌戰(zhàn)略,企業(yè)在進(jìn)行品牌戰(zhàn)略規(guī)劃時(shí)必須一步到位,突出“得天獨(dú)厚”的核心價(jià)值與個(gè)性,從產(chǎn)品形象、價(jià)格形象和廣告形象等方面要形成品牌,西藏藏藥企業(yè)應(yīng)該實(shí)行戰(zhàn)略聯(lián)盟,攜手打造“西藏藏藥”大品牌。

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  本文關(guān)鍵詞：廣西金燕子農(nóng)藥有限公司品牌戰(zhàn)略規(guī)劃與運(yùn)營(yíng)管理，由筆耕文化傳播整理發(fā)布。