發(fā)布時間：2018-04-10 11:11

  本文選題：自媒體 + 企業(yè)品牌��；參考：《企業(yè)改革與管理》2016年22期

【摘要】：2010年以前,國有企業(yè)的宣傳主要通過報紙、廣播、電視等傳統(tǒng)媒體來開展,其傳播特點是單向式的,同時傳播速度緩慢,限制了信息傳遞的時效性。在央企外部輿論環(huán)境亟待改善的今天,改變國企與生俱來的壟斷低效形象刻不容緩。所幸,自媒體,特別是微博微信橫空出世,為企業(yè)品牌傳播路徑提供了新的可能。本文試圖論述自媒體時代電網(wǎng)企業(yè)品牌管理與傳播策略,探討如何進一步做好企業(yè)品牌管理。
[Abstract]:Before 2010, the propaganda of state-owned enterprises was mainly carried out through the traditional media such as newspaper, radio, television and so on. Its communication characteristic is one-way, and the speed of communication is slow, which limits the timeliness of information transmission.Today, when the external public opinion environment of central enterprises needs to be improved, it is urgent to change the inherent monopoly inefficiency image of state-owned enterprises.Fortunately, since the emergence of the media, especially Weibo WeChat, for corporate brand communication path to provide new possibilities.This paper attempts to discuss the strategy of brand management and communication of power grid enterprises in the era of self-media, and discuss how to further improve the brand management of enterprises.
【作者單位】： 中國南方電網(wǎng)深圳供電局有限公司新聞中心;
【分類號】：F426.61;F273.2
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本文編號：1730949