本文選題：數(shù)碼單反　切入點：網(wǎng)絡營銷　出處：《蘭州大學》2009年碩士論文

【摘要】： 互聯(lián)網(wǎng)和信息技術的快速發(fā)展引起人類經(jīng)濟活動方式的深刻變革,為企業(yè)的發(fā)展帶來了新的機遇和挑戰(zhàn)�；ヂ�(lián)網(wǎng)環(huán)境下的網(wǎng)絡營銷活動,為企業(yè)的發(fā)展提供了一個良好的契機和平臺,也為企業(yè)的經(jīng)營工作提供了新思路、新機遇。如何更好地利用網(wǎng)絡營銷獲取更大的經(jīng)濟效益已引起越來越多的關注。在此背景下,市場營銷方式出現(xiàn)了很大的變化,用信息技術進行營銷活動的網(wǎng)絡營銷將逐步成為企業(yè)營銷的重要內(nèi)容。 在閱讀大量國內(nèi)外文獻,深入分析國內(nèi)相關企業(yè)網(wǎng)站的基礎上,本文運用營銷理論與實際調(diào)研相結合的方法,對P品牌入門級數(shù)碼單反相機開展網(wǎng)絡營銷進行了深入探討。首先是從網(wǎng)絡營銷研究的理論基礎開始,主要是介紹網(wǎng)絡營銷的基本概念、產(chǎn)生的基礎以及網(wǎng)絡營銷的相關理論;其次,通過分析P品牌入門級數(shù)碼單反相機營銷的現(xiàn)狀,競爭對手的發(fā)展現(xiàn)狀和發(fā)展趨勢,對P品牌入門級數(shù)碼單反相機營銷進行深入的系統(tǒng)的分析,研究目前P品牌入門級數(shù)碼單反相機營銷中存在的問題;最后,針對P品牌入門級數(shù)碼單反相機的目標網(wǎng)絡市場,提出P品牌入門級數(shù)碼單反相機在產(chǎn)品、價格、渠道和廣告方面的網(wǎng)絡營銷策略。
[Abstract]:The rapid development of the Internet and information technology has caused profound changes in the way of human economic activities, and has brought new opportunities and challenges to the development of enterprises. It provides a good opportunity and platform for the development of enterprises, and also provides new ideas and opportunities for the management of enterprises. How to make better use of network marketing to obtain more and more economic benefits has attracted more and more attention. The marketing mode has changed greatly, and the network marketing with information technology will gradually become the important content of enterprise marketing. On the basis of reading a large number of domestic and foreign literature and deeply analyzing the websites of domestic related enterprises, this paper applies the method of combining marketing theory with practical investigation. This paper makes a deep discussion on the introduction of digital SLR camera of P brand. Firstly, it starts with the theoretical basis of the research on network marketing, mainly introduces the basic concept of network marketing, the basis of its production and the relevant theory of network marketing. Secondly, through analyzing the current situation of P brand entry-level digital SLR camera marketing, the development situation and development trend of competitors, the marketing of P-brand entry-level digital SLR camera is analyzed systematically. The problems existing in the marketing of the entry-level digital SLR camera of brand P are studied. Finally, aiming at the target network market of the entry-level digital SLR camera of brand P, the paper puts forward the product price of the entry-level digital SLR camera of brand P. The network marketing strategy of channel and advertisement.
【學位授予單位】：蘭州大學
【學位級別】：碩士
【學位授予年份】：2009
【分類號】：F274;F426.6

【引證文獻】

相關碩士學位論文 前1條

1 李雷;索尼數(shù)碼相機陜西市場營銷策略研究[D];西北大學;2011年

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本文編號：1698626