本文選題：汽車自主品牌　切入點(diǎn)：國(guó)際競(jìng)爭(zhēng)力分析　出處：《吉林財(cái)經(jīng)大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：中國(guó)的汽車業(yè)經(jīng)過60多年的發(fā)展,逐步從弱小的后發(fā)國(guó)家演變成汽車產(chǎn)業(yè)的新興勢(shì)力,近六、七年來,國(guó)內(nèi)市場(chǎng)發(fā)展迅猛,連續(xù)保持銷量世界第一,已經(jīng)成為世界最大的汽車市場(chǎng)。隨著中國(guó)汽車市場(chǎng)的蓬勃發(fā)展,問題也逐漸暴露出來,目前,雖然國(guó)內(nèi)市場(chǎng)銷量巨大,但是市場(chǎng)的大部分份額被合資品牌占據(jù);在國(guó)際市場(chǎng)上,本土自主品牌汽車的出口同樣遭遇困境。經(jīng)過多年發(fā)展,盡管本土自主品牌車企取得了長(zhǎng)足的進(jìn)步,可是產(chǎn)品科技含量依然不足,缺乏國(guó)際競(jìng)爭(zhēng)力。中國(guó)汽車產(chǎn)業(yè)的上升勢(shì)頭在全球一馬當(dāng)先,中國(guó)也成為名副其實(shí)的汽車大國(guó),而中國(guó)欲實(shí)現(xiàn)從汽車大國(guó)到汽車強(qiáng)國(guó)的夢(mèng)想,擁有卓越的自主品牌汽車是必要的基礎(chǔ),可以說,自主品牌車企肩負(fù)著中國(guó)實(shí)現(xiàn)汽車強(qiáng)國(guó)夢(mèng)的重任。所以,縱然前路漫漫,荊棘遍布,中國(guó)的自主品牌汽車也必須克服重重難關(guān),實(shí)現(xiàn)自己的昌盛和崛起。本文旨在綜合國(guó)內(nèi)外研究成果的基礎(chǔ)上,對(duì)提升中國(guó)自主品牌汽車國(guó)際競(jìng)爭(zhēng)力的對(duì)策進(jìn)行更為深入和更具時(shí)效性的挖掘。目前自主品牌汽車的發(fā)展存在諸多問題:國(guó)內(nèi)市場(chǎng)占有率偏低,難以動(dòng)搖合資品牌的地位;整車技術(shù)薄弱,對(duì)外的依賴性強(qiáng);企業(yè)規(guī)模較小難以實(shí)現(xiàn)規(guī)模效益;缺乏強(qiáng)勢(shì)的自主品牌汽車,品牌效應(yīng)低;產(chǎn)品科技含量不足,利潤(rùn)空間小;國(guó)際市場(chǎng)分布局限性大,缺乏品牌全球意識(shí);傳統(tǒng)汽車海外出口下滑嚴(yán)重,受區(qū)域經(jīng)濟(jì)波動(dòng)影響較大等等。盡管“一帶一路”戰(zhàn)略實(shí)施為中國(guó)汽車進(jìn)一步打開東盟區(qū)市場(chǎng)帶來契機(jī)、比亞迪新能源汽車冉冉升起,但是本土自主品牌汽車國(guó)際競(jìng)爭(zhēng)力不足的問題依然凸顯,提高其國(guó)際競(jìng)爭(zhēng)力成為當(dāng)務(wù)之急。本文就以上問題主要采用SWOT模型進(jìn)行較為全面、系統(tǒng)的分析、探究,并結(jié)合美國(guó)和印度的汽車產(chǎn)業(yè)發(fā)展經(jīng)驗(yàn),力求從國(guó)家、政府的幫扶政策、增強(qiáng)高科研和創(chuàng)新能力、加強(qiáng)品牌建設(shè)、發(fā)展新能源汽車和把握“一帶一路”戰(zhàn)略契機(jī)等方面找到提升中國(guó)自主品牌汽車國(guó)際競(jìng)爭(zhēng)力的方法與建議。
[Abstract]:After more than 60 years of development, China's automobile industry has gradually evolved from a weak and developing country into a new force in the automobile industry. In the past six or seven years, the domestic market has developed rapidly, and the sales volume has continued to be the first in the world. It has become the world's largest auto market. With the rapid development of the Chinese auto market, the problems are gradually exposed. At present, although the domestic market sales are huge, the majority of the market share is occupied by the joint venture brands; in the international market, The export of home-grown cars has also encountered difficulties. After many years of development, despite the considerable progress made by local auto brands, the technology content of their products is still insufficient. Lack of international competitiveness. China's auto industry is on the rise in the world, and China has become a real automobile power, and China wants to realize its dream from a big automobile country to a big automobile power. It is necessary to have an excellent self-owned brand car. It can be said that independent brand car enterprises shoulder the important task of realizing China's dream of becoming a strong automobile power. So, even though the road ahead is long, there are many thorns. China's independent brand cars must overcome many difficulties and realize their own prosperity and rise. This paper aims at synthesizing the domestic and foreign research results. The countermeasures to improve the international competitiveness of China's independent brand cars are explored more deeply and in a more timely manner. At present, there are many problems in the development of autonomous brand cars: the domestic market share is low, it is difficult to shake the status of joint venture brands; The whole vehicle technology is weak, the external dependence is strong; the enterprise scale is small and difficult to realize the scale benefit; lacks the strong independent brand automobile, the brand effect is low; the product science and technology content is insufficient, the profit space is small; the international market distribution is limited, Lack of global brand awareness; the decline in overseas exports of traditional cars is serious, affected by regional economic fluctuations, and so on. Although the implementation of Belt and Road's strategy has brought opportunities for China's cars to further open up the ASEAN market, BYD's new energy vehicles are on the rise, but the problem of the lack of international competitiveness of local self-brand cars is still prominent. It is urgent to improve the international competitiveness of BYD. This paper mainly adopts SWOT model to carry out more comprehensive research on the above problems. Systematic analysis, exploration, and combined with the development experience of the automobile industry in the United States and India, we strive to strengthen the high scientific research and innovation ability and brand building from the national and government policies. To develop new energy vehicles and grasp the strategic opportunity of "Belt and Road" to find ways and suggestions to enhance the international competitiveness of China's independent brand cars.
【學(xué)位授予單位】：吉林財(cái)經(jīng)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.471;F273.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 段曉紅;楊力行;陳蓮芳;;企業(yè)家的創(chuàng)新惰性[J];企業(yè)管理;2011年10期

2 付保宗;;關(guān)于汽車產(chǎn)業(yè)競(jìng)爭(zhēng)力問題的研究綜述[J];汽車工業(yè)研究;2011年10期

3 凌天鈞;;節(jié)能與新能源汽車的技術(shù)發(fā)展現(xiàn)狀和基礎(chǔ)設(shè)施建設(shè)[J];汽車電器;2011年10期

4 湯瓊峰;;熊彼特式創(chuàng)新增長(zhǎng)模型中的產(chǎn)業(yè)轉(zhuǎn)型與失業(yè)——從制造業(yè)到服務(wù)業(yè)[J];東北財(cái)經(jīng)大學(xué)學(xué)報(bào);2011年01期

5 袁曉云;顏伏伍;;中國(guó)汽車自主品牌發(fā)展的探討[J];汽車科技;2010年05期

6 李佳;米宏麗;;金融危機(jī)下的中國(guó)汽車自主品牌發(fā)展研究[J];經(jīng)濟(jì)師;2009年10期

7 王長(zhǎng)貴;曹智英;;我國(guó)汽車自主品牌的現(xiàn)狀及發(fā)展研究[J];北方經(jīng)貿(mào);2009年05期

8 屈小靜;魯瑛;;我國(guó)汽車自主品牌經(jīng)營(yíng)對(duì)策分析[J];江蘇商論;2008年12期

9 田亞新;;關(guān)于技術(shù)創(chuàng)新研究的文獻(xiàn)綜述[J];科技信息(學(xué)術(shù)研究);2008年08期

10 李繁;;中國(guó)汽車自主品牌發(fā)展戰(zhàn)略[J];現(xiàn)代企業(yè);2008年01期

相關(guān)碩士學(xué)位論文 前6條

1 王紅;產(chǎn)業(yè)政策對(duì)汽車行業(yè)業(yè)績(jī)的影響研究[D];武漢理工大學(xué);2012年

2 白雪;中國(guó)汽車產(chǎn)業(yè)自主品牌發(fā)展戰(zhàn)略研究[D];山東大學(xué);2011年

3 謝運(yùn)朝;中國(guó)汽車零部件出口競(jìng)爭(zhēng)力分析[D];復(fù)旦大學(xué);2010年

4 申佰強(qiáng);中國(guó)汽車自主品牌的發(fā)展現(xiàn)狀及對(duì)策研究[D];首都經(jīng)濟(jì)貿(mào)易大學(xué);2010年

5 董艷慧;中國(guó)汽車出口競(jìng)爭(zhēng)力分析[D];對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué);2007年

6 蔡神元;湖南高科技創(chuàng)業(yè)投資有限公司發(fā)展戰(zhàn)略研究[D];中南大學(xué);2005年

，

本文編號(hào)：1611798