本文選題：百強榜　切入點：品牌競爭力　出處：《釀酒科技》2014年07期 　論文類型：期刊論文

【摘要】：正本刊訊:2014年6月16日,筆者從湖北枝江酒業(yè)股份有限公司獲悉:正當(dāng)湖北枝江酒業(yè)集團胸有成竹地運籌全國化大市場,意氣風(fēng)發(fā)地追尋"爭做最大的中國新名酒品牌"的枝江夢之時,日前,由中國工業(yè)和信息化部指導(dǎo)發(fā)布的2013年中國工業(yè)企業(yè)品牌競爭力評價結(jié)果出爐,湖北枝江酒業(yè)集團榮獲"中國工業(yè)企業(yè)品牌競爭力2013年度評價前百名"稱號,位列中國工業(yè)企業(yè)品牌競爭力百強榜單第73名。消息傳來,集團上下群情振奮,枝江人民為之喝彩。百強榜中,中海油、上汽、海爾和茅臺分列榜單前四名。品牌百強囊括全國九大釀酒企業(yè),其中,白酒企業(yè)6家,即中國貴州茅臺酒廠(集團)有限責(zé)任公司、四川省宜賓五糧液集團有限公司、瀘州老窖股份有限公司、江蘇洋河酒廠股份有限公司、湖北枝江酒業(yè)集團、山西杏花村
[Abstract]:In June 16th 2014, the author learned from Hubei Zhijiang Liquor Co., Ltd.: while Hubei Zhijiang Liquor Industry Group has developed a large national market, In a spirited pursuit of the Zhijiang dream of "striving to become the largest new famous Chinese wine brand," the 2013 evaluation of the brand competitiveness of Chinese industrial enterprises was released a few days ago under the guidance of China's Ministry of Industry and Information Technology. Hubei Zhijiang Liquor Group won the title of "Top 100 in the Annual Evaluation of Brand Competitiveness of Chinese Industrial Enterprises in 2013", ranking 73rd on the Top 100 list of Brand Competitiveness of China's Industrial Enterprises. The people of Zhijiang cheered. Among the top 100, Cnooc, SAIC, Haier and Maotai ranked the top four respectively. The top 100 brands included nine major breweries in the country, of which six were liquor companies. China Guizhou Maotai Wine Factory (Group) Co., Ltd., Sichuan Yibin Wuliangye Group Co., Ltd., Luzhou Laojiao Co., Ltd., Jiangsu Yanghe Wine Factory Co., Ltd., Hubei Zhijiang Wine Group, Shanxi Xinghuacun
【分類號】：F426.82

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