本文選題：大型服裝企業(yè)　切入點：多品牌分銷管理　出處：《上海交通大學》2014年碩士論文　論文類型：學位論文

【摘要】：本文以大型品牌服裝企業(yè)——HD集團供應鏈管理系統的業(yè)務流程再造為研究對象，結合分析國內外大型服裝企業(yè)業(yè)務流程，供應鏈管理系統的實現方法，針對服裝企業(yè)的高復雜度工藝流程，以年銷售額超過百億元，擁有十余個國內知名品牌的HD服裝集團供應鏈管理系統設計項目為例，研究與設計以多品牌分銷管理為核心的大型服裝企業(yè)供應鏈管理系統。 本文將品牌服裝產品設計、市場營銷、生產制造、原輔料供應等環(huán)節(jié)有機協調并建立快速反應系統為目標，根據按需設計、以銷定產、以產定購的高效和可控的供應鏈管理方法，提出了針對大型服裝企業(yè)工藝、制造、質保等全過程進行協同管理，，并最終實現多品牌關聯企業(yè)的協同設計、采購和制造，同時構建與之響應的動態(tài)成本管理系統，針對市場實時的產品和物料供應價格體系，分析、建立對產品成本的有效控制和管理體系。HD集團供應鏈管理系統的實施與應用，已經大幅提升該集團多品牌管理水平和系統的易操作、易維護和易接入性，并大幅降低了整體信息化應用和建設費用。真正實現用信息技術優(yōu)化大型服裝企業(yè)資源，提高決策分析和市場快速響應水平，為企業(yè)帶來顯著的經濟效益。
[Abstract]:This paper takes the business process reengineering of the supply chain management system of HD Group as the research object, and analyzes the business process and the realization method of the supply chain management system in the domestic and foreign large garment enterprises. In view of the high complexity process of garment enterprises, take the design project of supply chain management system of HD clothing group with annual sales exceeding 10 billion yuan and more than 10 well-known domestic brands as an example. This paper studies and designs a supply chain management system for large garment enterprises with multi-brand distribution management as its core. In this paper, brand clothing product design, marketing, manufacturing, raw materials supply and other links are organically coordinated and a rapid response system is established. Based on the efficient and controllable supply chain management method of production ordering, this paper proposes a collaborative management for the whole process of large garment enterprises, such as process, manufacturing, quality assurance, etc. Finally, the collaborative design, procurement and manufacturing of multi-brand related enterprises are realized. At the same time, the dynamic cost management system is constructed, and the effective control and management system of product cost is established according to the real time product and material supply price system of the market .The implementation and application of supply chain management system of HD Group. Has greatly improved the group's multi-brand management level and system easy to operate, easy to maintain and easy to access, and significantly reduced the overall information application and construction costs, and truly realize the use of information technology to optimize the resources of large clothing enterprises, Improving the level of decision analysis and rapid market response will bring remarkable economic benefits to enterprises.
【學位授予單位】：上海交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.86;F274

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相關期刊論文 前1條

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