本文關鍵詞： 國網(wǎng)北京電力 新媒體 品牌宣傳　出處：《企業(yè)管理》2017年05期 　論文類型：期刊論文

【摘要】：正在"互聯(lián)網(wǎng)+電力服務"的理念下,開展了一系列線上聯(lián)系線下、高度配合、緊密互動的品牌傳播活動。在"互聯(lián)網(wǎng)+"時代的大背景下,社會媒介生態(tài)和公眾信息需求的變化倒逼著企業(yè)必須進行品牌傳播創(chuàng)新實踐。國網(wǎng)北京市電力公司(以下簡稱國網(wǎng)北京電力)創(chuàng)新品牌傳播,積極踐行"互聯(lián)網(wǎng)+"理念,加速新舊媒體融合發(fā)展,注重與用戶良性互動,為品牌傳播開拓了新的局面。公司按照"三集五大"體系建設要求,創(chuàng)新實踐品牌建設管理一體化運作模式和全媒體聯(lián)動工
[Abstract]:Under the concept of "Internet Power Service", a series of brand communication activities, which are online, highly coordinated and closely interactive, have been carried out under the background of the "Internet" era. The changes of social media ecology and public information demand force enterprises to carry out brand communication and innovation practice. Beijing Electric Power Company of China National Network (hereinafter referred to as Beijing Power Company of China Network) innovates brand communication and actively practices the concept of "Internet". Speed up the development of new and old media integration, pay attention to the benign interaction with users, open up a new situation for brand communication. According to the requirements of "three sets and five" system construction, the company innovates and practices the integrated operation mode of brand construction and management and the whole media linkage
【作者單位】： 國網(wǎng)北京市電力公司;國網(wǎng)北京市電力公司品牌管理項目組;
【分類號】：F426.61
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本文編號：1515309