本文關(guān)鍵詞： 品牌設(shè)計(jì) 產(chǎn)品設(shè)計(jì) 傳播設(shè)計(jì) 環(huán)境設(shè)計(jì) 品牌總監(jiān)　出處：《裝飾》2017年09期 　論文類型：期刊論文

【摘要】：優(yōu)秀的設(shè)計(jì)是實(shí)施品牌戰(zhàn)略的強(qiáng)大引擎。如果缺少有力而卓越的設(shè)計(jì)能力,就不可能讓人們看到、感覺(jué)到、觸摸到、使用到、體驗(yàn)到和享受到品牌的世界。本文把品牌設(shè)計(jì)分為產(chǎn)品設(shè)計(jì)、傳播設(shè)計(jì)、環(huán)境設(shè)計(jì)三大類別。在產(chǎn)品設(shè)計(jì)類別中,伴隨著眾多案例,汽車設(shè)計(jì)師奧山清行設(shè)計(jì)的洋馬拖拉機(jī)案例,向我們展示了他的作品如何為洋馬品牌賦予力量。在討論傳播設(shè)計(jì)時(shí),介紹了東京奧運(yùn)會(huì)標(biāo)志、國(guó)際品牌的網(wǎng)站設(shè)計(jì)以及鱷魚(yú)品牌的網(wǎng)絡(luò)電影案例。對(duì)于品牌環(huán)境設(shè)計(jì),考察了如梅賽德斯咖啡廳等品牌體驗(yàn)空間的體驗(yàn)商品和氛圍。最后,討論了日本四國(guó)毛巾工業(yè)協(xié)會(huì)的案例,佐藤可士和作為品牌總監(jiān)憑借戰(zhàn)略指導(dǎo)、領(lǐng)導(dǎo)才能和設(shè)計(jì)能力,在重組和重塑傳統(tǒng)產(chǎn)業(yè),使之成為一個(gè)具有創(chuàng)新性、全球化導(dǎo)向性品牌的品牌驅(qū)動(dòng)型組織中,展示了他的多種才能。
[Abstract]:Good design is a powerful engine for the implementation of brand strategy. It is impossible to let people see, feel, touch and use if there is no strong and outstanding design ability. Experience and enjoy the brand of the world. This paper divides the brand design into three categories: product design, communication design, environmental design. In the product design category, accompanied by many cases. The case of Japanese Horse Tractor designed by car designer Ching Heng Okayama shows us how his work gives strength to the brand of Yangma. When discussing the communication design, it introduces the logo of the Tokyo Olympic Games. The website design of international brand and the online film case of crocodile brand. For the design of brand environment, the experience goods and atmosphere of brand experience space such as Mercedes Coffee Shop are investigated. Finally. This paper discusses the case of Japan's four countries towel Industry Association, Sato Kosher as a brand director with strategic guidance, leadership and design ability, in restructuring and reshaping the traditional industry, making it an innovative. In the brand-driven organization of the global-oriented brand, its many talents are displayed.
【作者單位】： 中國(guó)傳媒大學(xué)廣告學(xué)院;
【分類號(hào)】：TB472
【正文快照】： 品牌戰(zhàn)略的第一步,就是品牌的定位:自己是誰(shuí)?為什么以及如何在考察品牌構(gòu)筑和傳播品牌世界觀的案例時(shí),優(yōu)秀的設(shè)計(jì)一定是不朝著既定的目標(biāo)開(kāi)展事業(yè)活動(dòng)?在明確產(chǎn)品自身身份認(rèn)同、價(jià)值觀和愿可或缺的。有關(guān)品牌的設(shè)計(jì)可分為產(chǎn)品設(shè)計(jì)、傳播設(shè)計(jì)、環(huán)境設(shè)計(jì)這三景之后,塑造品牌的航，

本文編號(hào)：1459359