本文關鍵詞：強勢服務品牌創(chuàng)建路徑——以零售企業(yè)為例　出處：《中國市場》2016年27期 　論文類型：期刊論文

  更多相關文章： 強勢服務品牌 創(chuàng)建路徑 零售企業(yè)

【摘要】：隨著經(jīng)濟全球化、服務市場化以及互聯(lián)網(wǎng)和信息技術的應用,在為我國服務業(yè)發(fā)展帶來前所未有機遇和挑戰(zhàn)的同時,也加劇了服務企業(yè)之間的競爭,服務品牌建設成為企業(yè)競爭的焦點,目前對于如何創(chuàng)建強勢服務品牌仍然處在探索之中,尤其從某一具體的服務行業(yè)展開強勢服務品牌創(chuàng)建路徑的研究較少,文章先梳理服務品牌建設相關理論研究,在已有的研究成果基礎上總結出零售企業(yè)創(chuàng)建強勢品牌的七個路徑,以期為零售企業(yè)創(chuàng)建強勢服務品牌提供有益參考。
[Abstract]:With the globalization of economy, the marketization of service and the application of Internet and information technology, it brings unprecedented opportunities and challenges to the development of service industry in China, but also intensifies the competition among service enterprises. Service brand construction has become the focus of enterprise competition. At present, how to create a strong service brand is still in the process of exploration, especially from a specific service industry to launch a strong service brand to create the path of less research. This paper first combs the related theoretical research of service brand construction, summarizes the seven ways for retail enterprises to create strong brand on the basis of existing research results, in order to provide useful reference for retail enterprises to create strong service brand.
【作者單位】： 廣州番禺職業(yè)技術學院;
【分類號】：F273.2;F724.2
【正文快照】： ，

本文編號：1440591