終端和渠道是后市場良性發(fā)展的關(guān)鍵
發(fā)布時(shí)間:2018-01-04 11:31
本文關(guān)鍵詞:終端和渠道是后市場良性發(fā)展的關(guān)鍵 出處:《汽車與配件》2016年47期 論文類型:期刊論文
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【摘要】:正中國汽車后市場近年來一直挺熱鬧的,隨著前兩年的O2O熱潮慢慢褪去,整個(gè)行業(yè)將更趨踏實(shí)和理性。翻閱近期的后市場新聞,有關(guān)標(biāo)致雪鐵龍旗下"歐洲維修EURO REPAR"進(jìn)入中國,以及康眾獲得B輪首輪融資的信息映入眼簾。從這兩條消息可以看出,終端和渠道成為行業(yè)焦點(diǎn),這也是未來后市場良性發(fā)展的關(guān)鍵。有關(guān)整車廠涉足快修連鎖領(lǐng)域的消息,過去一段時(shí)間來時(shí)有聽聞,包括日產(chǎn)OKcare品牌決修店進(jìn)入中國;福特引進(jìn)Quick Lane快修品牌;通用收購AC德科國內(nèi)業(yè)務(wù),推進(jìn)獨(dú)立快修網(wǎng)絡(luò)發(fā)展等。汽車保有量的增加和獨(dú)立后市場的快速發(fā)
[Abstract]:China's auto market has been lively in recent years, as the previous two years of the O2O boom slowly faded, the entire industry will become more realistic and rational. Read the recent post market news. Information about Peugeot Citroen's "European maintenance EURO REPAR" entering China, and the first round of financing for Companion to get round B, came into view. These two messages can be seen. Terminals and channels have become the focus of the industry, which is also the key to the healthy development of the market in the future. The news that the whole vehicle factory has been involved in the field of fast repair chain has been heard about for some time in the past. Including Nissan OKcare brand repair shop into China; Ford introduced the Quick Lane fast repair brand; General Motors acquisition of AC Deco domestic business to promote the development of independent fast repair network. The increase of auto ownership and the rapid development of the market after independence
【分類號】:F426.471
【正文快照】: 中國汽車后市場近年來一直挺熱鬧的’隨著前兩年的020熱潮慢慢褪去,整個(gè)行雌栔踏}0釀。Si岤睡橚,
本文編號:1378321
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