【摘要】：創(chuàng)新是我們所處的這個(gè)時(shí)代的主題,現(xiàn)在的企業(yè)也面臨著更大的創(chuàng)新壓力,傳統(tǒng)的企業(yè)研發(fā)模式已經(jīng)不能使企業(yè)有效的面對(duì)技術(shù)和市場(chǎng)的變革。隨著互聯(lián)網(wǎng)的日漸興起,外部知識(shí)源在企業(yè)創(chuàng)新的過程中發(fā)揮著越來越重要的作用,尤其是用戶的參與,豐富了企業(yè)的技術(shù)創(chuàng)新理念和方式。但是大量用戶的參與,不僅有可能淹沒其中比較好的技術(shù)創(chuàng)新方案,更會(huì)增加企業(yè)負(fù)擔(dān)。因此,越來越多的企業(yè)開始關(guān)注用戶中的特殊群體——領(lǐng)先用戶,他們具有更先進(jìn)的理念,更專業(yè)的知識(shí),在企業(yè)創(chuàng)新過程中發(fā)揮著越來越重要的作用。大量的研究表明領(lǐng)先用戶不僅可以促進(jìn)企業(yè)創(chuàng)新績(jī)效的提升,也可以促進(jìn)企業(yè)創(chuàng)新行為的發(fā)生,但是其中的機(jī)理尚不明確,因此本研究旨在探討領(lǐng)先用戶參與與企業(yè)創(chuàng)新行為的過程及其作用機(jī)制。首先,本研究在大量國(guó)內(nèi)外文獻(xiàn)的基礎(chǔ)上構(gòu)建了包括領(lǐng)先用戶參與、機(jī)會(huì)信念、創(chuàng)新行為在內(nèi)的理論分析框架,然后基于前人的研究選擇了案例的方法進(jìn)行研究,結(jié)合先前的研究,對(duì)本案案例所選擇的行業(yè)、企業(yè)進(jìn)行了確定,選取了中興通訊、熊貓電子、東軟集團(tuán)三家企業(yè)作為本文的案例研究對(duì)象,進(jìn)行了訪談,并在理論研究的基礎(chǔ)上選取了成熟的量表對(duì)各個(gè)因素進(jìn)行了測(cè)量。本研究使用內(nèi)容分析法對(duì)訪談內(nèi)容進(jìn)行分析,并提出了如下命題:企業(yè)的領(lǐng)先用戶感越強(qiáng),領(lǐng)先用戶參與程度越高;領(lǐng)先用戶參與程度越高,企業(yè)的機(jī)會(huì)信念越強(qiáng);領(lǐng)先用戶參與與企業(yè)機(jī)會(huì)信念之間的關(guān)系受到用戶交互知識(shí)強(qiáng)度的調(diào)節(jié);企業(yè)的機(jī)會(huì)信念越強(qiáng),企業(yè)的創(chuàng)新行為越積極;企業(yè)的機(jī)會(huì)信念與創(chuàng)新行為之間的關(guān)系受到創(chuàng)新氛圍的調(diào)節(jié);機(jī)會(huì)信念是領(lǐng)先用戶參與影響企業(yè)創(chuàng)新行為的重要過程機(jī)制。最后,本研究在相關(guān)研究結(jié)論的基礎(chǔ)上,分別從領(lǐng)先用戶參與、用戶交互知識(shí)與機(jī)會(huì)信念以及組織氛圍感知等角度提出了相關(guān)的對(duì)策與建議。
[Abstract]:Innovation is the theme of our time, now enterprises are also facing greater pressure of innovation, the traditional enterprise R & D model can no longer make enterprises effectively face the technological and market changes. With the rise of the Internet, external knowledge sources play a more and more important role in the process of enterprise innovation, especially the participation of users, which enriches the technological innovation ideas and methods of enterprises. However, the participation of a large number of users may not only flood the better technological innovation schemes, but also increase the burden of enterprises. Therefore, more and more enterprises begin to pay attention to the special group of users-leading users, they have more advanced ideas, more professional knowledge, and play a more and more important role in the process of enterprise innovation. A large number of studies show that leading users can not only promote enterprise innovation performance, but also promote enterprise innovation behavior, but the mechanism is not clear. Therefore, the purpose of this study is to explore the process and mechanism of leading user participation and innovation behavior. First of all, based on a large number of domestic and foreign literature, this study constructed a theoretical analysis framework, including leading user participation, opportunity belief, innovation behavior, and then selected a case study method based on previous studies. Combined with the previous research, the industry selected in this case was determined, and three enterprises, ZTE, Panda Electronics and Neusoft Group, were selected as the case study objects of this paper. On the basis of theoretical research, the mature scale is selected to measure each factor. This study uses content analysis method to analyze the interview content, and puts forward the following propositions: the stronger the enterprise's leading user sense, the higher the leading user's participation degree, the higher the leading user's participation degree, the stronger the enterprise's opportunity belief; The relationship between leading user participation and enterprise opportunity belief is regulated by the strength of user interaction knowledge, and the stronger the opportunity belief, the more positive the innovation behavior is. The relationship between opportunity belief and innovation behavior is regulated by innovation atmosphere, and opportunity belief is an important process mechanism for leading users to participate in the process of influencing enterprise innovation behavior. Finally, on the basis of the relevant research conclusions, this study puts forward the relevant countermeasures and suggestions from the perspective of leading user participation, user interaction knowledge and opportunity belief, and organizational atmosphere perception.
【學(xué)位授予單位】：南京理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F274;F273.1

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