本文選題：精益實驗 + 創(chuàng)新型創(chuàng)業(yè)績效�。� 參考：《廣州大學(xué)》2017年碩士論文

【摘要】：隨著我國加快落實創(chuàng)新驅(qū)動發(fā)展戰(zhàn)略,近幾年興起了大眾創(chuàng)業(yè)、萬眾創(chuàng)新的浪潮。但創(chuàng)業(yè)失敗率一直居高不下,對創(chuàng)業(yè)失敗原因及應(yīng)對措施的研究也從未間斷,精益創(chuàng)業(yè)理論隨之興起。本文依據(jù)Ries精益創(chuàng)業(yè)理論的核心思想,將創(chuàng)業(yè)過程中的試錯過程歸納為精益實驗。由于試錯創(chuàng)新的實驗是一個持續(xù)性的動態(tài)過程,受外界環(huán)境的影響巨大,在不同情境下,實驗對創(chuàng)業(yè)績效的影響也會不同。根據(jù)認(rèn)知理論,由精益實驗獲取的認(rèn)知必然要通過一定的決策邏輯產(chǎn)生決策,決策導(dǎo)致行為,進而才會對創(chuàng)新型創(chuàng)業(yè)績效產(chǎn)生影響。在高度不確定的創(chuàng)業(yè)環(huán)境下,效果推理是更為理性的決策邏輯,能夠幫助創(chuàng)業(yè)者作出更好的決策并提升新創(chuàng)企業(yè)績效。而效果推理理論所考慮的條件即決策條件是不斷變化的,不同的決策條件對精益實驗與創(chuàng)新型創(chuàng)業(yè)績效關(guān)系的調(diào)節(jié)也不同。因此本文在研究精益實驗與創(chuàng)新型創(chuàng)業(yè)績效的關(guān)系時,引入效果推理理論下的決策條件作為調(diào)節(jié)變量,運用案例分析以及實證研究的方法對本文提出的相關(guān)假設(shè)關(guān)系進行驗證。本文通過訪談和案例對比分析提出研究命題,并結(jié)合理論分析提出本文的研究假設(shè),最后通過實證研究驗證研究假設(shè)。本文首次嘗試概括精益實驗的概念、維度及其測量指標(biāo);然后通過訪談和對典型企業(yè)的對比分析,研究不同決策條件下精益實驗對創(chuàng)新型創(chuàng)業(yè)績效的影響,提出本文的研究命題;最后,本文通過對239家企業(yè)的調(diào)查,實證分析精益實驗與創(chuàng)新型創(chuàng)業(yè)績效關(guān)系以及決策條件的調(diào)節(jié)作用。研究結(jié)果發(fā)現(xiàn),精益實驗?zāi)軌虼龠M創(chuàng)新型創(chuàng)業(yè)績效的提升;可承受損失和戰(zhàn)略聯(lián)盟反向調(diào)節(jié)精益實驗與創(chuàng)新型創(chuàng)業(yè)績效的關(guān)系;組織靈活性正向調(diào)節(jié)精益實驗與創(chuàng)新型創(chuàng)業(yè)績效的關(guān)系。
[Abstract]:With the rapid implementation of innovation-driven development strategy in China, a wave of mass entrepreneurship and mass innovation has emerged in recent years. However, the failure rate of entrepreneurship has been high, and the research on the causes and countermeasures of entrepreneurial failure has never stopped. According to the core idea of Ries Lean Entrepreneurship Theory, this paper sums up the trial and error process of the entrepreneurial process as the lean profit experiment. Because the experiment of trial and error innovation is a continuous dynamic process and greatly influenced by external environment, the effect of experiment on entrepreneurial performance will be different in different situations. According to the cognitive theory, the cognition acquired from the Lean benefit experiment must produce decision through certain decision logic, and the decision leads to behavior, and then it will have an impact on the performance of innovative entrepreneurship. In a highly uncertain entrepreneurial environment, effect reasoning is a more rational decision logic, which can help entrepreneurs to make better decisions and improve the performance of new enterprises. The effect reasoning theory considers the condition that the decision-making condition is constantly changing, and the different decision conditions adjust the relationship between the lean profit experiment and the innovative entrepreneurial performance. Therefore, in the study of the relationship between lean profit experiment and innovative entrepreneurial performance, this paper introduces the decision conditions under the effect reasoning theory as a regulating variable, and uses the method of case analysis and empirical research to verify the relevant hypothetical relationship proposed in this paper. This paper puts forward the research proposition through interview and case analysis, and puts forward the research hypotheses of this paper combined with the theoretical analysis, and finally verifies the research hypothesis through the empirical research. This paper first attempts to generalize the concept, dimension and measurement index of lean profit experiment; then through interviews and comparative analysis of typical enterprises, the paper studies the impact of lean profit experiment on innovative entrepreneurial performance under different decision-making conditions. Finally, through the investigation of 239 enterprises, this paper empirically analyzes the relationship between the lean profit experiment and the innovative entrepreneurial performance, as well as the adjustment of decision-making conditions. The results show that the Lean benefit experiment can promote the improvement of the innovative entrepreneurial performance, and the relationship between the lean benefit experiment and the innovative entrepreneurial performance can be reversed regulated by the strategy alliance. Organizational flexibility positively regulates the relationship between lean profit experiment and innovative entrepreneurial performance.
【學(xué)位授予單位】：廣州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F279.2

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