本文選題：文化產(chǎn)業(yè)發(fā)展 + 文化市場(chǎng)績(jī)效��； 參考：《改革》2017年09期

【摘要】：市場(chǎng)績(jī)效是文化產(chǎn)業(yè)在特定市場(chǎng)結(jié)構(gòu)和企業(yè)行為下衡量經(jīng)營(yíng)結(jié)果的標(biāo)尺,對(duì)我國(guó)文化產(chǎn)業(yè)發(fā)展尤為重要,現(xiàn)已成為文化產(chǎn)業(yè)研究的熱門領(lǐng)域。通過(guò)文獻(xiàn)梳理發(fā)現(xiàn),近年來(lái)國(guó)內(nèi)學(xué)界的相關(guān)研究主要從四個(gè)維度展開(kāi):一是直接評(píng)價(jià)文化企業(yè)市場(chǎng)績(jī)效,包括對(duì)文化產(chǎn)業(yè)園區(qū)、集群等績(jī)效的關(guān)注;二是驗(yàn)證各類內(nèi)外因素對(duì)文化企業(yè)市場(chǎng)績(jī)效的影響,以資本結(jié)構(gòu)、高管特征、智力資本等單項(xiàng)因素為主;三是探討企業(yè)行為與文化企業(yè)市場(chǎng)績(jī)效的關(guān)系,以并購(gòu)等合作行為為主;四是比較區(qū)域文化產(chǎn)業(yè)績(jī)效差異,涵蓋對(duì)財(cái)政支出、政策等規(guī)制績(jī)效的比對(duì)。盡管成果持續(xù)增多,但研究系統(tǒng)性、深入性、細(xì)節(jié)性仍有較大欠缺,契合我國(guó)實(shí)際的文化市場(chǎng)績(jī)效理論體系亟待建立。
[Abstract]:Market performance is a yardstick for the cultural industry to measure the operating results under the specific market structure and enterprise behavior. It is particularly important to the development of the cultural industry in China and has become a hot field of cultural industry research. Through literature review, it is found that in recent years, the relevant studies in domestic academic circles are mainly carried out from four dimensions: first, directly evaluating the market performance of cultural enterprises, including the focus on the performance of cultural industrial parks, clusters and so on; The second is to verify the impact of various internal and external factors on the market performance of cultural enterprises, with the capital structure, senior management characteristics, intellectual capital and other single factors mainly; third, to explore the relationship between corporate behavior and market performance of cultural enterprises. The fourth is to compare the regional cultural industry performance differences, including the comparison of financial expenditure, policy and other regulatory performance. Although the achievements continue to increase, but the research is systematic, in-depth and detailed, there is still a greater lack of, in line with the actual cultural market performance theory system needs to be established.
【作者單位】： 中國(guó)海洋大學(xué)文學(xué)與新聞傳播學(xué)院;山東外貿(mào)職業(yè)學(xué)院經(jīng)濟(jì)管理系;
【分類號(hào)】：G124

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