本文選題：產品創(chuàng)新　切入點：環(huán)境動態(tài)性　出處：《河南財經政法大學》2017年碩士論文

【摘要】：當今全球經濟飛速發(fā)展,商業(yè)競爭愈演愈烈,科學技術日新月異的21世紀,創(chuàng)新已經成為時代發(fā)展的重要動力和科學技術進步的重要源泉,同時成為了現(xiàn)代商業(yè)競爭博弈的重要特點。如果企業(yè)希望在當今激烈的市場競爭中處于市場的優(yōu)勢地位,就要時刻保持產品創(chuàng)新,進而提升企業(yè)的新產品績效。在研究方法上,本篇論文將定性研究和定量研究相結合。在定性研究中,作者首先查閱國內外相關文獻資料,結果發(fā)現(xiàn)目前學術界有關產品創(chuàng)新和新產品績效的關系研究不夠深入,有關環(huán)境動態(tài)性和組織冗余對產品創(chuàng)新和新產品績效之間關系的調節(jié)作用的研究還有待完善。為此,本文構建了一個研究模型,這個模型包含產品創(chuàng)新、環(huán)境動態(tài)性、組織冗余、新產品績效四個變量,并且在文獻綜述的基礎上提出本文的假設。在定量研究中,本文采用AMOS18.0對調研的數(shù)據(jù)進行驗證性因素分析,并且使用SPSS16.0對量表進行信度以及效度的檢驗,然后對變量進行相關性分析來檢驗變量間的相關性,最后進行層級回歸分析考察產品創(chuàng)新和環(huán)境動態(tài)性的二維交互效應對新產品績效有什么影響,以及產品創(chuàng)新、環(huán)境動態(tài)性和組織冗余的三維交互效應對企業(yè)的新產品績效有何影響。本文的研究結果表明:企業(yè)進行產品創(chuàng)新有利于企業(yè)新產品績效的提升;產品創(chuàng)新與環(huán)境動態(tài)性的二維交互效應對產品創(chuàng)新和新產品績效的關系有著正向調節(jié)作用;產品創(chuàng)新、產品環(huán)境動態(tài)性和組織冗余三維交互效應對新產品績效有顯著負向影響。本文的三維交互效應研究發(fā)現(xiàn):當企業(yè)的外部環(huán)境動態(tài)性較低并且組織冗余水平也比較低的情境下,企業(yè)進行產品創(chuàng)新并不利于新產品績效的提升。而在其他的情境下,企業(yè)進行產品創(chuàng)新對新產品績效的提升都是有利的。本文通過研究發(fā)現(xiàn),在大多數(shù)的情境下,企業(yè)進行產品創(chuàng)新是可以提升企業(yè)的新產品績效的,但是在企業(yè)組織冗余較少并且企業(yè)的環(huán)境動態(tài)性也低的情境下,這時,企業(yè)若是投入很多的產品創(chuàng)新其實對企業(yè)的新產品績效并不會產生好處,甚至會起負作用。本文研究的不足之處在于抽樣較少,調查問卷可能存在一定的主觀性,具有一定的局限性。接下來的研究方向是擴大調查范圍并結合案例研究。
[Abstract]:The rapid development of the global economy, business competition, twenty-first Century science and technology change rapidly, innovation has become an important source of power and the progress of science and technology of the development of the times, and has become an important feature of modern business competition. If enterprises want to in the market dominant position in the fierce competition in the market, to keep the product innovation, and enhance the enterprise's new product performance. In research methods, this paper qualitative research and quantitative research. In the qualitative research, the author first referring to the relevant literature, the result indicates that the relationship between the academic circles about product innovation and new product performance is not deep enough, the research on environmental regulation dynamic and organizational slack on the relationship between product innovation and new product performance is to be perfected. Therefore, this paper constructs a A study on the model, this model includes product innovation, dynamic environment, organizational slack, new product performance four variables, and put forward the hypothesis on the basis of the literature review. In the quantitative research, this paper adopts AMOS18.0 confirmatory factor analysis of survey data, and use SPSS16.0 to test the reliability and validity of scale, then the variable correlation analysis to test the correlation between variables, the hierarchical regression analysis of two-dimensional interactive investigation of effects of product innovation and dynamic environment has what influence on the performance of new products, and product innovation, what is the effect of 3D interactive effect of dynamic environment and organizational redundancy of new products to the performance of the enterprise. The results of this study show that: enterprise product innovation can help enterprises to improve new products performance; two-dimensional interactive effect of product innovation and environmental dynamism On the relationship between product innovation and new product performance has a positive moderating effect; product innovation, product dynamic environment and organizational redundancy of 3D interactive effects on new product performance has a significant negative effect. The effect of the interactive 3D found: when the redundancy level dynamics of the external business environment is relatively low and relatively low organization situation next, the enterprise product innovation is not conducive to improving the performance of new products. In other situations, the enterprise product innovation on new product performance is favorable. The study found that in most situations, the enterprise product innovation is to enhance the enterprise's new product performance, but in the enterprise the organization and less redundant dynamic environment of enterprises is also low situation, at this time, if the investment enterprise product innovation for enterprises in a lot of new product performance and does not produce Advantages will even play a negative role. The deficiency of this study is that fewer samples are available. The questionnaire may be subjective and has some limitations. The next research direction is to expand the scope of the survey and combine with case studies.

【學位授予單位】：河南財經政法大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F273.1

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本文編號：1671976