本文關(guān)鍵詞： 奶茶 創(chuàng)業(yè) 運(yùn)營(yíng)管理 市場(chǎng)營(yíng)銷 人力資源管理　出處：《蘭州大學(xué)》2011年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著市場(chǎng)就業(yè)壓力的增大,以及80、90后成長(zhǎng)為社會(huì)的新興群體,越來(lái)越多的人開始嘗試選擇“創(chuàng)業(yè)”。對(duì)于創(chuàng)業(yè)者來(lái)說(shuō)需要積極發(fā)現(xiàn)市場(chǎng)供求缺口并為此牽線搭橋、整合資源并且愿意承擔(dān)風(fēng)險(xiǎn)。Cantillon把這樣的人稱為創(chuàng)業(yè)者,這樣的精神稱為企業(yè)家精神…… 本文選取茶繽紛餐飲有限公司從無(wú)到有,從初創(chuàng)走向發(fā)展的真實(shí)故事作為素材以案例分析的題材向讀者展示了茶繽紛作為新創(chuàng)立的企業(yè)在整個(gè)發(fā)展過(guò)程當(dāng)中所面臨的困難與挑戰(zhàn)。文章首先對(duì)于市場(chǎng)環(huán)境以及奶茶行業(yè)的發(fā)展情況進(jìn)行了調(diào)查分析,結(jié)合茶繽紛自身的優(yōu)勢(shì)和劣勢(shì)尋找到了茶繽紛市場(chǎng)定位。并分別從店面選址、產(chǎn)品定位設(shè)計(jì)、產(chǎn)品定價(jià)、原材料成本控制、采購(gòu)規(guī)劃到市場(chǎng)營(yíng)銷,人員管理等方面所遇到的問(wèn)題深入剖析,揭示出企業(yè)創(chuàng)業(yè)過(guò)程中所出現(xiàn)的管理問(wèn)題。茶繽紛管理者充分利用管理理論指導(dǎo)創(chuàng)業(yè)的過(guò)程,使理論與實(shí)踐有機(jī)地結(jié)合在奶茶企業(yè)的成功運(yùn)作當(dāng)中。 雖然現(xiàn)在茶繽紛的經(jīng)營(yíng)規(guī)模還不大,但將其逐步成長(zhǎng)的過(guò)程加以總結(jié)、提煉形成案例研究報(bào)告,可以為奶茶行業(yè)中的經(jīng)營(yíng)者以及準(zhǔn)備創(chuàng)業(yè)的人們參考和借鑒。
[Abstract]:As the pressure on employment in the market increases and the post-80s generation grows into a new generation of society, more and more people begin to try to start a business. For entrepreneurs, they need to actively identify and bridge the gap between supply and demand in the market. Integrate resources and be willing to take risks. Cantillon calls such people entrepreneurs, and this spirit is called entrepreneurship. This article chooses the tea riotous catering co., Ltd. From scratch, The true story from the beginning to the development is used as the material to show the readers the difficulties and challenges in the whole process of the development of the newly established enterprise as a newly established enterprise with the theme of case analysis. First, the article discusses the market environment. As well as the development of milk tea industry, Combine the advantages and disadvantages of tea riotous to find the market positioning of tea profusion. And from store location, product positioning design, product pricing, raw material cost control, procurement planning to marketing, The problems encountered in personnel management are analyzed in depth, which reveals the management problems in the process of enterprise entrepreneurship. Tea managers make full use of the management theory to guide the process of starting a business. Make theory and practice combine organically in the successful operation of milk tea enterprise. Although the business scale of tea is not big now, the process of its gradual growth is summarized, and a case study report is formed, which can be used for reference and reference for the managers of milk tea industry and the people who are preparing to start a business.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：F719.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 歐志明,張建華;企業(yè)網(wǎng)絡(luò)組織的演進(jìn)及類型研究[J];決策借鑒;2002年01期

2 劉明霞;企業(yè)組織沖突行為的動(dòng)態(tài)分析[J];外國(guó)經(jīng)濟(jì)與管理;2001年08期

，

本文編號(hào)：1504468