【摘要】：投資者關(guān)系管理(IRM)起源于西方成熟資本市場(chǎng),通過(guò)信息披露等方式與投資者形成良性的互動(dòng)關(guān)系,從而降低投資風(fēng)險(xiǎn),最終增加公司價(jià)值。本文主要基于公司財(cái)務(wù)的視角,對(duì)IRM的財(cái)務(wù)職能、IRM與信息披露、IRM與公司社會(huì)責(zé)任、IRM與Internet等幾個(gè)方面,對(duì)國(guó)外近幾年來(lái)的研究文獻(xiàn)進(jìn)行評(píng)述與分析,總結(jié)出一些有益于我國(guó)IRM理論研究和實(shí)踐應(yīng)用的觀點(diǎn)和經(jīng)驗(yàn),以期推動(dòng)我國(guó)學(xué)界和上市公司在理論和實(shí)踐中探索并創(chuàng)造出符合自身狀況的IRM戰(zhàn)略管理的最優(yōu)模式。
[Abstract]:The investor relations management (IRM) originated from the western mature capital market, and forms a benign interaction with the investors through information disclosure, so as to reduce the investment risk and finally increase the value of the company. Based on the corporate finance, this paper reviews and analyzes the research literature in recent years, such as the financial function of IRM, IRM and information disclosure, IRM and corporate social responsibility, IRM and the Internet. This paper summarizes some viewpoints and experiences which are beneficial to the research and practical application of IRM in our country, with a view to promoting the exploration and creation of the optimal model of the IRM strategy management in the theory and practice of the Chinese academic circle and the listed company.
【作者單位】： 山東經(jīng)濟(jì)學(xué)院;
【分類(lèi)號(hào)】：F275;F830.9
，

本文編號(hào)：2431396