后危機時代招商銀行國際化發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-10-09 07:43
【摘要】：全球金融危機以及歐債危機給世界經(jīng)濟發(fā)展帶來了許多不確定的影響,當前仍對實體經(jīng)濟產(chǎn)生負面的影響。在全球化進程不斷加快的背景下,后危機時代世界經(jīng)濟和金融格局將出現(xiàn)新的變化。在美歐等重要經(jīng)濟體受全球金融危機重創(chuàng)后,如何穩(wěn)定全球金融體系成為世界的焦點,我國龐大的外匯儲備備受矚目,后危機時代我國商業(yè)銀行得到難得的國際化發(fā)展機遇。目前,招商銀行國際化過程中,仍存在境外業(yè)務規(guī)模偏小；管理模式較落后；業(yè)務品種與客戶單一,缺乏有影響力的國際品牌以及境外機構布局不合理等諸多問題,后危機時代如何針對跨國經(jīng)營存在的不足,揚長避短進行國際化發(fā)展戰(zhàn)略選擇,成為招商銀行融入全球化面臨的一大課題。 本文首先對課題的研究現(xiàn)狀進行綜述,在進行本論文研究的主要概念界定的基礎上,利用文獻法對商業(yè)銀行國際化發(fā)展戰(zhàn)略相關理論以及國內的研究現(xiàn)狀進行綜述。接著,介紹招商銀行國際化發(fā)展概況,對招商銀行內部資源與能力進行分析,利用PEST分析和五力分析法對招商銀行國際化發(fā)展宏觀環(huán)境以及行業(yè)環(huán)境進行較全面的分析。然后,在對招商銀行國際化發(fā)展進行SWOT分析的基礎上,提出招商銀行國際化發(fā)展戰(zhàn)略選擇。最后,提出了后危機時代招商銀行國際化發(fā)展戰(zhàn)略實施,應通過構建招商銀行增長型戰(zhàn)略模式、扭轉型戰(zhàn)略模式、進攻型戰(zhàn)略模式以及防御型戰(zhàn)略模式等具體對策建議。
[Abstract]:The global financial crisis and the European debt crisis have brought many uncertain effects to the development of the world economy, but still have a negative impact on the real economy. Under the background of accelerating globalization, new changes will appear in the world economic and financial structure in the post-crisis era. After America and Europe and other important economies were hit hard by the global financial crisis, how to stabilize the global financial system has become the focus of the world, China's huge foreign exchange reserves have attracted much attention. In the post-crisis era, China's commercial banks have a rare opportunity for international development. At present, in the process of internationalization of China Merchants Bank, there are still many problems, such as small scale of overseas business, backward management mode, single type of business and customers, lack of influential international brands, unreasonable layout of overseas institutions, etc. In the post-crisis era, how to make a strategic choice of international development in view of the shortcomings of transnational operation and to develop its strengths and circumvent its weaknesses has become a major topic for China Merchants Bank to integrate into the globalization. Based on the definition of the main concepts of this paper, this paper summarizes the relevant theories of the international development strategy of commercial banks and the domestic research status by using the literature method. Then, this paper introduces the general situation of China Merchants Bank's internationalization development, analyzes the internal resources and capabilities of China Merchants Bank, and makes a comprehensive analysis of the macro environment and industry environment of China Merchants Bank's internationalization development by using PEST analysis and five-force analysis. Then, on the basis of SWOT analysis of China Merchants Bank's internationalization development, this paper puts forward the strategic choice of China Merchants Bank's internationalization development. Finally, the author puts forward the implementation of the strategy of international development of China Merchants Bank in the post-crisis era, which should be carried out through the construction of the growth strategic model of China Merchants Bank, the reverse strategic model, the offensive strategic model and the defensive strategic model.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F832.2
本文編號：2258531
[Abstract]:The global financial crisis and the European debt crisis have brought many uncertain effects to the development of the world economy, but still have a negative impact on the real economy. Under the background of accelerating globalization, new changes will appear in the world economic and financial structure in the post-crisis era. After America and Europe and other important economies were hit hard by the global financial crisis, how to stabilize the global financial system has become the focus of the world, China's huge foreign exchange reserves have attracted much attention. In the post-crisis era, China's commercial banks have a rare opportunity for international development. At present, in the process of internationalization of China Merchants Bank, there are still many problems, such as small scale of overseas business, backward management mode, single type of business and customers, lack of influential international brands, unreasonable layout of overseas institutions, etc. In the post-crisis era, how to make a strategic choice of international development in view of the shortcomings of transnational operation and to develop its strengths and circumvent its weaknesses has become a major topic for China Merchants Bank to integrate into the globalization. Based on the definition of the main concepts of this paper, this paper summarizes the relevant theories of the international development strategy of commercial banks and the domestic research status by using the literature method. Then, this paper introduces the general situation of China Merchants Bank's internationalization development, analyzes the internal resources and capabilities of China Merchants Bank, and makes a comprehensive analysis of the macro environment and industry environment of China Merchants Bank's internationalization development by using PEST analysis and five-force analysis. Then, on the basis of SWOT analysis of China Merchants Bank's internationalization development, this paper puts forward the strategic choice of China Merchants Bank's internationalization development. Finally, the author puts forward the implementation of the strategy of international development of China Merchants Bank in the post-crisis era, which should be carried out through the construction of the growth strategic model of China Merchants Bank, the reverse strategic model, the offensive strategic model and the defensive strategic model.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F832.2
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