本文選題：跨境人民幣結算 + 發(fā)展戰(zhàn)略��； 參考：《哈爾濱工程大學》2012年碩士論文

【摘要】：隨著我國經(jīng)濟實力的增強以及貿(mào)易量占全球貿(mào)易比重的不斷增加，人民幣正以其穩(wěn)定的幣值和良好的公眾心理預期，被人們作為邊境貿(mào)易結算貨幣而頻繁使用。2009年7月，中國H銀行總行印發(fā)《中國H銀行跨境貿(mào)易人民幣結算業(yè)務管理辦法（試行）》，標志著中國H銀行正式啟動跨境貿(mào)易人民幣結算試點業(yè)務。2010年，跨境貿(mào)易人民幣結算業(yè)務在H銀行黑龍江省分行系統(tǒng)內(nèi)全面展開。中國H銀行黑龍江省分行跨境貿(mào)易人民幣結算業(yè)務的開展，有利于利用黑龍江省H銀行的本幣結算優(yōu)勢和發(fā)達的網(wǎng)點優(yōu)勢，爭取新的客戶資源，，增加中間業(yè)務收入，開拓業(yè)務新領域，提升H銀行在國際結算領域的市場競爭力。 本項專題報告基于企業(yè)戰(zhàn)略管理的相關理論，綜合分析當前黑龍江省H銀行跨境人民幣結算業(yè)務拓展的現(xiàn)實狀況和發(fā)展中遇到的障礙，介紹黑龍江省H銀行拓展該業(yè)務的前景及長遠意義。運用SWOT分析方法，分析了黑龍江省H銀行的競爭優(yōu)劣勢及威脅，制定了黑龍江省H銀行發(fā)展跨境貿(mào)易人民幣結算的戰(zhàn)略目標及步驟，并提出合理化的戰(zhàn)略路徑。最后，探索出黑龍江省H銀行跨境貿(mào)易人民幣結算業(yè)務拓展戰(zhàn)略實施的保障措施，包括：加強與當?shù)卣捅O(jiān)管部門溝通；力爭成為主報告行；挖掘并儲備客戶；加強業(yè)務培訓與宣傳；加強聯(lián)動營銷的當前措施。以及在營銷機制、審核與風險監(jiān)控機制、產(chǎn)品的創(chuàng)新、聯(lián)動的結算網(wǎng)絡、融資業(yè)務、人才培養(yǎng)、服務等方面的長遠措施。論文研究注重方法措施的實際效用，為黑龍江省商業(yè)銀行跨境人民幣結算業(yè)務的相關決策提供科學依據(jù)。
[Abstract]:With the strengthening of China's economic strength and the increasing proportion of trade in global trade, the RMB is being used frequently as a currency for settlement of border trade with its stable currency value and good public psychological expectation. The H Bank of China has issued the "measures for the Administration of Cross-border RMB settlement of China's H Bank", which marks the official launch of the pilot business of RMB settlement for cross-border trade by H Bank of China. In 2010, Cross-border trade RMB settlement business in H Bank Heilongjiang Branch system in full swing. The development of cross-border trade RMB settlement business in Heilongjiang branch of H Bank of China is conducive to making use of the local currency settlement advantage and developed network advantage of H Bank of Heilongjiang Province, in order to gain new customer resources and increase intermediate business income. Develop new areas of business to enhance H Bank's market competitiveness in the international settlement field. Based on the relevant theories of enterprise strategic management, this special report comprehensively analyzes the current situation and obstacles encountered in the development of cross-border RMB settlement business of H Bank in Heilongjiang Province. This paper introduces the prospect and long-term significance of H bank in Heilongjiang province to expand this business. Using SWOT analysis method, this paper analyzes the competitive advantages and disadvantages and threats of H Bank of Heilongjiang Province, formulates the strategic objectives and steps of developing RMB settlement of cross-border trade in H Bank of Heilongjiang Province, and puts forward the rational strategic path. Finally, it explores the safeguard measures to implement the strategy of expanding RMB settlement business of H Bank of Heilongjiang Province, including: strengthening communication with local government and regulatory department; striving to become the main reporting bank; mining and reserving customers; Strengthen business training and publicity; strengthen the current measures of linkage marketing. And in marketing mechanism, audit and risk monitoring mechanism, product innovation, linked settlement network, financing business, talent training, services and other long-term measures. This paper focuses on the practical utility of the method and measures, and provides scientific basis for the relevant decision of the cross-border RMB settlement business of Heilongjiang Province Commercial Bank.
【學位授予單位】：哈爾濱工程大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F832.6

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