本文關(guān)鍵詞： 錦州銀行 企業(yè)文化 策略　出處：《大連理工大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,企業(yè)文化建設(shè)受到世界各國的日益重視。在我國,銀行業(yè)是經(jīng)濟(jì)的核心,企業(yè)文化建設(shè)對于確立銀行的價值取向、擴(kuò)大銀行的知名度、提升銀行的競爭力、調(diào)動員工的積極性、提高銀行的綜合素質(zhì)等方面發(fā)揮著重要的作用。特別是中國加入了WT0以后,錦州銀行取得了顯著的成就。然而,現(xiàn)階段錦州銀行企業(yè)文化建設(shè)還處于起步階段,需要進(jìn)一步的完善。因此,研究錦州銀行企業(yè)文化建設(shè)問題,對于提高市場競爭力、促進(jìn)錦州銀行持續(xù)發(fā)展等方面具有重大的現(xiàn)實(shí)意義。 本文從錦州銀行企業(yè)文化建設(shè)的現(xiàn)狀著手,以企業(yè)文化建設(shè)的理論知識為指導(dǎo),綜合運(yùn)用了文獻(xiàn)分析法、比較研究法、理論與實(shí)踐相結(jié)合的方法,深入分析了錦州銀行企業(yè)文化建設(shè)存在的問題,重點(diǎn)從四個方面提出了構(gòu)建和完善錦州銀行企業(yè)文化建設(shè)的策略。首先,對銀行企業(yè)文化的基本理論進(jìn)行了簡單闡述。包括企業(yè)文化的概念、企業(yè)文化的經(jīng)濟(jì)價值和銀行企業(yè)文化建設(shè)的重要意義。其次,深入分析了錦州銀行企業(yè)文化建設(shè)的現(xiàn)狀及存在的問題,著重從行領(lǐng)導(dǎo)和員工對企業(yè)文化建設(shè)的認(rèn)識、企業(yè)文化建設(shè)的內(nèi)容、作用和管理機(jī)制方面進(jìn)行了深入分析。再次,從外部環(huán)境和內(nèi)部環(huán)境兩個方面著手,對錦州銀行的環(huán)境進(jìn)行了重點(diǎn)分析,從而使錦州銀行更清晰地認(rèn)識到自己在整個銀行業(yè)中所處的位置。最后,在學(xué)習(xí)國內(nèi)外各大銀行和知名企業(yè)經(jīng)驗(yàn)的基礎(chǔ)上,與錦州銀行的實(shí)際情況相結(jié)合,提出了要從行領(lǐng)導(dǎo)和員工的企業(yè)文化建設(shè)意識、企業(yè)文化建設(shè)的內(nèi)容、作用和管理機(jī)制四個方面構(gòu)建和完善錦州銀行企業(yè)文化建設(shè)的策略。只有通過實(shí)施這些措施,我們才能最終有效的解決這個問題。因此,研究錦州銀行企業(yè)文化建設(shè),對于整個銀行業(yè)的企業(yè)文化建設(shè)將起到一定的參考和借鑒價值。
[Abstract]:In recent years, the construction of enterprise culture has been paid more and more attention in the world. In our country, the banking industry is the core of the economy. The construction of enterprise culture is helpful to establish the value orientation of the bank, expand the popularity of the bank, and enhance the competitiveness of the bank. Mobilizing the enthusiasm of employees and improving the comprehensive quality of banks play an important role. Especially after China's entry into WT0, Jinzhou Bank has made remarkable achievements. However, At the present stage, the enterprise culture construction of Jinzhou Bank is still in its infancy and needs further improvement. Therefore, to study the construction of enterprise culture in Jinzhou Bank can improve the market competitiveness. It is of great practical significance to promote the sustainable development of Jinzhou Bank. Based on the present situation of enterprise culture construction in Jinzhou Bank and guided by the theoretical knowledge of enterprise culture construction, this paper synthetically applies the method of literature analysis, comparative research, and the combination of theory and practice. This paper deeply analyzes the problems existing in the enterprise culture construction of Jinzhou Bank, and puts forward the strategies of constructing and perfecting the enterprise culture construction of Jinzhou Bank from four aspects. This paper briefly expounds the basic theory of bank corporate culture, including the concept of corporate culture, the economic value of corporate culture and the significance of the construction of bank corporate culture. This paper deeply analyzes the present situation and existing problems of the enterprise culture construction in Jinzhou Bank, focusing on the understanding of the enterprise culture construction, the content, the function and the management mechanism of the enterprise culture construction by the bank leaders and employees. This paper analyzes the environment of Jinzhou Bank from two aspects of external environment and internal environment, so as to make Jinzhou Bank realize its position in the whole banking industry more clearly. Finally, On the basis of studying the experiences of major banks and well-known enterprises at home and abroad, and combining with the actual situation of Jinzhou Bank, this paper puts forward the contents of the enterprise culture construction consciousness and enterprise culture construction of the leaders and employees of the bank. Only by implementing these measures can we finally and effectively solve this problem. Therefore, we study the construction of enterprise culture in Jinzhou Bank. For the whole banking industry corporate culture construction will play a certain reference and reference value.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F270;F832.33

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本文編號：1503991