本文關(guān)鍵詞：T證券公司集合資產(chǎn)管理計劃營銷策略案例分析　出處：《廣東財經(jīng)大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 證券公司 資產(chǎn)管理 集合資產(chǎn)管理計劃 營銷策略

【摘要】：在中國,伴隨著證券市場的迅速發(fā)展,證券公司開展資產(chǎn)管理業(yè)務(wù)的條件日趨成熟,尤其是證監(jiān)會允許創(chuàng)新類證券公司開展集合資產(chǎn)管理業(yè)務(wù)后,它與自營、經(jīng)紀、承銷業(yè)務(wù)成為券商主要業(yè)務(wù)收入來源。由于對證券公司資產(chǎn)管理業(yè)務(wù)收入貢獻最大,集合資產(chǎn)管理業(yè)務(wù)越來越受到多數(shù)證券公司的關(guān)注。自2005年證券公司誕生第一只集合資產(chǎn)管理計劃以來,各大公司陸續(xù)推出個性化的集合理財計劃。目前,它已經(jīng)發(fā)展成為證券市場不可或缺的金融產(chǎn)品。證券公司集合資產(chǎn)管理計劃的核心就是市場營銷,管理者通過多渠道宣傳和專業(yè)化的管理,整合各種影響因素,從而形成有效的營銷方案。本文詳細介紹了T證券公司集合資產(chǎn)管理業(yè)務(wù)的概況,指出目前該公司集合計劃發(fā)展現(xiàn)狀及存在的問題,進一步說明了集合資產(chǎn)管理計劃營銷策略的必要性,針對T公司集合資產(chǎn)管理計劃營銷存在的具體問題給出對應(yīng)地營銷策略建議,最后得出T公司應(yīng)整合自身資源為集合計劃的進一步發(fā)展和使之成為公司新的利潤增長點奠定基礎(chǔ)。由于T公司在證券公司中有一定的典型性,本文對于其他證券公司利用資產(chǎn)管理計劃為快速發(fā)展契機,不斷完善產(chǎn)品營銷體系,也具有一定的參考價值。
[Abstract]:In China, with the rapid development of the securities market, securities companies to carry out asset management business conditions are increasingly mature, especially after the Securities Regulatory Commission allowed innovative securities companies to carry out collective asset management business, it and self-management. Brokerage, underwriting business has become the main source of business income of securities companies. Because of the largest contribution to securities companies asset management business income. The aggregate asset management business has been paid more and more attention by most securities companies. Since the first collective asset management plan was born in 2005. At present, it has developed into an indispensable financial product in the securities market. The core of the collective asset management plan of securities companies is marketing. Through multi-channel publicity and professional management, managers integrate various factors to form an effective marketing scheme. This paper introduces the general situation of T securities company collective asset management business in detail. This paper points out the present situation and existing problems of the company's collective plan, and further explains the necessity of the marketing strategy of the collective asset management plan. In view of T company collective asset management plan marketing existence concrete question to give the corresponding marketing strategy suggestion. Finally, it is concluded that T company should integrate its own resources for the further development of the aggregate plan and make it become the new profit growth point of the company to lay a foundation, because T company has certain typicality in the securities company. This paper also has some reference value for other securities companies to make use of asset management plan as an opportunity for rapid development and to continuously improve the product marketing system.
【學(xué)位授予單位】：廣東財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F274;F832.39

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