【摘要】：城市綜合體建筑是社會需求、經濟發(fā)展的必然產物。城市綜合體建筑將商業(yè)、辦公、居住、旅店、餐飲、會議、展覽、娛樂等多種使用功能相互結合并綜合協(xié)調布置,在有限的城市用地上,創(chuàng)造出高度集合各項城市功能的建筑形式,合理高效地利用土地資源,節(jié)約資金、能源以及市政設施,使我們的生活更加的便捷和舒適,同時也是城市的靚麗風景線,在一定程度上緩解了有限城市空間與不斷增長的城市人口的矛盾,提升城市居民的生活水平。 實踐證明,城市綜合體的開發(fā)是和當地宏觀經濟環(huán)境和微觀人們生活環(huán)境相聯(lián)系的,在不同的階段都有著不同的發(fā)展模式。如今,更多的項目證明了城市綜合體的商業(yè)開發(fā)利用要符合開發(fā)區(qū)域的特征的,否側,將會造成項目的失敗。但是,真正能體現項目是否成功的,關鍵在于開發(fā)后的運營上。 本文通過分析大連萬達綜合體開發(fā)運營的現狀,對大連萬達取得的成就進行了總結,包括有效拉動和刺激消費、打造新的城市中心、創(chuàng)造大量就業(yè)崗位、知名企業(yè)與品牌集聚效益、綜合服務集成提供等。本文認為,萬達城市綜合體的開發(fā)運營是成功的,在國內眾多商業(yè)地產開發(fā)商中也是一流的,盡管萬達的城市綜合體的運營在部分區(qū)域遭到嚴峻的挑戰(zhàn),萬達開發(fā)運營模式中存在的一些劣勢,但是,我們必須看到,萬達綜合體模式開發(fā)運營中所具有的獨特競爭優(yōu)勢是其它開發(fā)商所不可比的。但是大連萬達要做出推廣,也有自己的不利因素,例如推廣的門檻高、發(fā)展瓶頸制約是人才；對比較合適萬達模式發(fā)展的推廣區(qū)域提出了基本的測算方面,針對萬達城市綜合體開發(fā)運營模式中的風險,提出了減低投資成本、明確競爭優(yōu)勢、符合城市綜合體的運營規(guī)律、明確項目規(guī)劃與業(yè)態(tài)設計、主導功能與輔助功能相協(xié)調、尋求廣泛合作支持等對策。
[Abstract]:Urban complex building is the inevitable outcome of social demand and economic development. Urban complex buildings integrate and coordinate commercial, office, residential, hotel, catering, conference, exhibition, entertainment and other functions on a limited number of urban areas. Create a highly integrated urban function of the building form, rational and efficient use of land resources, save money, energy and municipal facilities, make our life more convenient and comfortable, but also the city's beautiful scenery, To some extent, it alleviates the contradiction between the limited urban space and the increasing urban population, and promotes the living standard of the urban residents. Practice has proved that the development of urban complex is related to the local macro-economic environment and micro-living environment, and has different development models in different stages. Nowadays, more projects prove that the commercial development and utilization of urban complex should conform to the characteristics of the development area, which will lead to the failure of the project. However, the real success of the project, the key lies in the development of the operation. By analyzing the current situation of Dalian Wanda complex development and operation, this paper summarizes the achievements of Dalian Wanda, including effectively pulling and stimulating consumption, building new urban center, and creating a large number of jobs. Well-known enterprises and brand agglomeration benefits, integrated service integration to provide and so on. This paper holds that the development and operation of Wanda urban complex is successful, and it is also a first-class one among many commercial real estate developers in China, although the operation of Wanda's urban complex is severely challenged in some areas. There are some disadvantages in Wanda's development and operation mode, however, we must see that the unique competitive advantage of Wanda complex mode is not comparable to other developers. However, Dalian Wanda also has its own disadvantages to make promotion. For example, the threshold of promotion is high, and the bottleneck of development is talent. The basic calculation of the extension area that is more suitable for Wanda mode development is put forward. In view of the risks in Wanda's urban complex development and operation model, the paper puts forward that the investment cost should be reduced, the competitive advantage should be defined, the operation rule of the urban complex should be met, the project planning and the design of the business form should be made clear, and the leading function and the auxiliary function should be coordinated. Seek broad cooperation support and other countermeasures.
【學位授予單位】：中南大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F293.3

【引證文獻】

相關期刊論文 前1條

1 王飛翔;;“萬達廣場”模式城市綜合體研究[J];經營管理者;2012年14期

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1 郭紅星;基于海南酒店行業(yè)網絡營銷效能評價指標研究[D];海南大學;2012年

2 佘靜;湖南糧油集團農業(yè)循環(huán)經濟發(fā)展模式應用研究[D];中南大學;2012年

3 莊元瑩;我國零售業(yè)REITs境內外上市阻礙分析[D];山東大學;2012年

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本文編號：2259733