發(fā)布時間：2018-08-15 14:26

【摘要】：中國進(jìn)出口商品交易會,簡稱廣交會是中國商品進(jìn)出口貿(mào)易的重要窗口,為素有世界工廠的中國商品出口提供展示和交易的平臺。它與中國社會經(jīng)濟(jì)發(fā)展息息相關(guān),是中國經(jīng)濟(jì)發(fā)展的晴雨表。隨著中國經(jīng)濟(jì)的發(fā)展和會展行業(yè)競爭的加深,廣交會進(jìn)行了升級轉(zhuǎn)型,從單一的出口貿(mào)易展會轉(zhuǎn)變?yōu)榫哂羞M(jìn)出口雙向商品流通功能的展會。這種轉(zhuǎn)變既反映了我國經(jīng)濟(jì)發(fā)展的趨勢和規(guī)律,也反映了廣交會從單一的出口展會的初始階段提升至進(jìn)出口展會的發(fā)展階段,標(biāo)志著廣交會向著國際知名品牌展會的成熟階段邁進(jìn)了堅實的一步。從廣交會客商的時空變化情況,推導(dǎo)出雙向客戶對會展平臺或會展產(chǎn)品的需求狀況,以此來調(diào)整展覽會的整體經(jīng)營思路,對提升廣交會的服務(wù)功能和走向國際展覽市場具有現(xiàn)實意義。 本文主要對廣交會客商的時空演變特征及變化趨勢作了實證研究。利用ARCGIS和企業(yè)地理集中度指數(shù)等系統(tǒng)地研究了廣交會客商的時空分布特征,并分析造成這種空間現(xiàn)象的影響因素。再運用SPSS軟件進(jìn)行相關(guān)性分析,利用一元線性回歸數(shù)學(xué)模型分析采購商與成交額的相關(guān)性。通過對客商時空分布特征的總結(jié),預(yù)測廣交會的發(fā)展方向,最后提出相應(yīng)的發(fā)展戰(zhàn)略。 研究得出以下結(jié)論:客商的差異化需求促使會展產(chǎn)品的轉(zhuǎn)型升級以滿足市場需求。客商分布的變化特征與地區(qū)產(chǎn)業(yè)發(fā)展水平緊密聯(lián)系。東南沿海經(jīng)濟(jì)和產(chǎn)業(yè)發(fā)展較快的省市是參展商的主要聚集區(qū)域。采購商主要分布在亞洲、歐洲和美洲,并具有大聚集、小分散特征。基于對客商分布變化特征的梳理,總結(jié)了廣交會的五大發(fā)展趨勢,并提出了廣交會品牌國際化、專業(yè)化和多元化的三大發(fā)展戰(zhàn)略。
[Abstract]:The China Import and Export Commodities Fair is an important window for China's import and export trade. It provides a platform for the display and trade of Chinese commodity exports, which are known as the factories of the world. It is closely related to China's social and economic development and is a barometer of China's economic development. With the development of China's economy and the deepening of the competition in the exhibition industry, the Canton Fair has been upgraded and transformed from a single export trade fair to an exhibition with the function of two-way circulation of goods for import and export. This change not only reflects the trend and law of China's economic development, but also reflects the upgrading of the Canton Fair from the initial stage of a single export exhibition to the stage of development of the import and export trade fair. Guangzhou Fair marks a solid step forward towards the mature stage of international famous brand fair. From the temporal and spatial changes of Guangzhou Fair merchants, the demand of two-way customers for exhibition platform or exhibition products is deduced, so as to adjust the overall business thinking of the exhibition. It is of practical significance to enhance the service function of the Canton Fair and to go to the international exhibition market. This paper makes an empirical study on the temporal and spatial evolution characteristics and changing trend of Guangzhou Fair merchants. By using ARCGIS and enterprise geographical concentration index, this paper systematically studies the spatial and temporal distribution characteristics of Guangzhou Fair merchants, and analyzes the influencing factors of this spatial phenomenon. Then the correlation analysis is carried out with SPSS software, and the correlation between buyer and turnover is analyzed by linear regression mathematical model. Through summing up the spatial and temporal distribution characteristics of the merchants, the development direction of the Canton Fair is predicted, and the corresponding development strategy is put forward. The conclusions are as follows: the differentiated demand of customers promotes the transformation and upgrading of exhibition products to meet the market demand. The changing characteristics of the distribution of merchants are closely related to the level of regional industrial development. The provinces and cities with fast economic and industrial development along the southeast coast are the main gathering areas for exhibitors. Buyers are mainly located in Asia, Europe and the Americas, and have a large aggregation, small dispersion characteristics. Based on the analysis of the changing characteristics of the distribution of the merchants, this paper summarizes the five development trends of the Canton Fair, and puts forward three development strategies of the brand internationalization, specialization and diversification of the Canton Fair.
【學(xué)位授予單位】：廣州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：F752.3

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