【摘要】： 會(huì)展業(yè)作為新型的、都市型的無煙產(chǎn)業(yè),正處于快速發(fā)展的時(shí)期,不僅可以產(chǎn)生可觀的經(jīng)濟(jì)效益,同時(shí)也給其他產(chǎn)業(yè)和城市帶來了巨大的經(jīng)濟(jì)效益,因此會(huì)展業(yè)越來越被人們所重視。隨著2008年北京奧運(yùn)會(huì)的成功舉辦和2010年上海世博會(huì)的即將召開,中國迎來了會(huì)展時(shí)代的新高潮。本文在以此為契機(jī)的條件下,研究了中國會(huì)展業(yè)的國際競爭力,閱讀了大量的國內(nèi)外會(huì)展相關(guān)書籍和文獻(xiàn),結(jié)合我國會(huì)展業(yè)的實(shí)際情況,希望運(yùn)用鉆石模型來研究中國會(huì)展業(yè)的競爭力,并通過六個(gè)要素的細(xì)分對我國會(huì)展業(yè)的競爭力進(jìn)行分析,提出相應(yīng)的對策和辦法,進(jìn)而提高我國會(huì)展業(yè)的整體水平,促進(jìn)國家經(jīng)濟(jì)水平的發(fā)展。 文章首先介紹了會(huì)展業(yè)的概念、國際和中國會(huì)展的發(fā)展起源與現(xiàn)狀、以及研究競爭力的相關(guān)理論,并進(jìn)一步通過波特的鉆石模型來探討中國會(huì)展業(yè)的國際競爭力,通過鉆石模型中六個(gè)要素的深層分析,結(jié)合我國會(huì)展業(yè)的優(yōu)、劣勢,總結(jié)得出:我國的會(huì)展業(yè)正處于快速發(fā)展的時(shí)期,并擁有巨大的潛力,在會(huì)展業(yè)新高潮到來的機(jī)遇里也面臨著嚴(yán)峻的挑戰(zhàn),因此在借鑒國際會(huì)展業(yè)的成功經(jīng)驗(yàn)的基礎(chǔ)上,最后提出我國會(huì)展業(yè)的發(fā)展對策。
[Abstract]:As a new type of smokeless industry, the exhibition industry is in a period of rapid development. It can not only produce considerable economic benefits, but also bring huge economic benefits to other industries and cities. Therefore, more and more people pay attention to the exhibition industry. With the successful hosting of the 2008 Beijing Olympic Games and the upcoming 2010 Shanghai World Expo, China has ushered in a new climax of the exhibition era. Under this opportunity, this paper studies the international competitiveness of China's convention and exhibition industry, reads a large number of domestic and foreign exhibition related books and documents, and combines the actual situation of China's exhibition industry. I hope to use diamond model to study the competitiveness of China's convention and exhibition industry, and through the breakdown of six elements to analyze the competitiveness of China's exhibition industry, put forward the corresponding countermeasures and methods, and then improve the overall level of China's exhibition industry. To promote the development of the country's economic level. This paper first introduces the concept of exhibition industry, the origin and present situation of international and Chinese exhibition industry, and studies the relevant theories of competitiveness, and further discusses the international competitiveness of China's exhibition industry through Porter's diamond model. Through the deep analysis of the six elements in the diamond model, combined with the advantages and disadvantages of the exhibition industry in China, it is concluded that the exhibition industry in our country is in a period of rapid development and has great potential. In the opportunity of the new climax of the exhibition industry, it is also facing severe challenges. Therefore, on the basis of the successful experience of the international exhibition industry, this paper puts forward the development countermeasures of the exhibition industry in our country.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：F713.83

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 李照;會(huì)展產(chǎn)業(yè)核心競爭力形成研究[D];湖南大學(xué);2012年

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本文編號(hào)：2176245